{"id":8525,"date":"2015-03-06T10:30:54","date_gmt":"2015-03-06T10:30:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-ouvre-une-boutique-sur-la-plate-forme-tmall-dalibaba\/"},"modified":"2015-03-06T10:30:54","modified_gmt":"2015-03-06T10:30:54","slug":"amazon-ouvre-une-boutique-sur-la-plate-forme-tmall-dalibaba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-ouvre-une-boutique-sur-la-plate-forme-tmall-dalibaba\/","title":{"rendered":"Amazon ouvre une boutique sur la plate-forme Tmall d\u2019Alibaba"},"content":{"rendered":"<h2>Commissions<\/h2>\n<p>Les commer\u00e7ants ayant une\u00a0 boutique sur Tmall sont oblig\u00e9s de payer une commission \u00e0 Alibaba sur les produits vendus, ce qui sera donc \u00e9galement le cas pour Amazon.<\/p>\n<p>Pourtant Amazon est pr\u00eat \u00e0 faire cette concession, car le g\u00e9ant am\u00e9ricain a du mal \u00e0 s\u2019implanter en Chine. Au troisi\u00e8me trimestre Amazon y d\u00e9tenait une part de march\u00e9 d\u2019\u00e0 peine 1,3%, tandis que celle de Tmall s\u2019\u00e9l\u00e8ve \u00e0 57,6%. En 2013 la Chine repr\u00e9sentait 3% du chiffre d\u2019affaires mondial d\u2019Amazon, alors que ce pays rec\u00e8le un \u00e9norme potentiel online.<\/p>\n<p>Amazon semble donc se rendre compte qu\u2019il ne pourra percer en Chine \u00e0 lui seul et cherche donc \u00e0 augmenter sa notori\u00e9t\u00e9 et ses ventes en passant par un concurrent. Actuellement Alibaba contr\u00f4le environ 80% du march\u00e9 online en Chine. D\u2019autres grandes marques, comme Apple, Nike ou encore Gap, ont elles aussi ouvert un webshop sur Tmall, afin d\u2019atteindre plus facilement le consommateur chinois.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commissions Les commer\u00e7ants ayant une\u00a0 boutique sur Tmall sont oblig\u00e9s de payer une commission \u00e0 Alibaba sur les produits vendus, ce qui sera donc \u00e9galement le cas pour Amazon. Pourtant Amazon est pr\u00eat \u00e0 faire cette concession, car le g\u00e9ant am\u00e9ricain a du mal \u00e0 s\u2019implanter en Chine. Au troisi\u00e8me trimestre Amazon y d\u00e9tenait une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon ouvre une boutique sur la plate-forme Tmall d\u2019Alibaba - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-ouvre-une-boutique-sur-la-plate-forme-tmall-dalibaba\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon ouvre une boutique sur la plate-forme Tmall d\u2019Alibaba - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Commissions Les commer\u00e7ants ayant une\u00a0 boutique sur Tmall sont oblig\u00e9s de payer une commission \u00e0 Alibaba sur les produits vendus, ce qui sera donc \u00e9galement le cas pour Amazon. Pourtant Amazon est pr\u00eat \u00e0 faire cette concession, car le g\u00e9ant am\u00e9ricain a du mal \u00e0 s\u2019implanter en Chine. 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