{"id":85323,"date":"2023-10-09T12:29:21","date_gmt":"2023-10-09T10:29:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85323"},"modified":"2023-10-09T12:29:23","modified_gmt":"2023-10-09T10:29:23","slug":"trente-nouveaux-magasins-prevus-chez-maxi-zoo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/trente-nouveaux-magasins-prevus-chez-maxi-zoo\/","title":{"rendered":"Trente nouveaux magasins pr\u00e9vus chez Maxi Zoo"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85305\" data-id=\"85305\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85311\" data-id=\"85311\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-1024x672.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-1024x672.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-768x504.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4.jpg 1442w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85313\" data-id=\"85313\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-1024x681.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-1024x681.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-768x511.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85307\" data-id=\"85307\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85309\" data-id=\"85309\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85319\" data-id=\"85319\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-1024x681.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-1024x681.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-768x511.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8.jpg 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85317\" data-id=\"85317\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-1024x675.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-1024x675.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7.jpg 1433w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85315\" data-id=\"85315\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-1024x682.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-1024x682.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6.jpg 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85321\" data-id=\"85321\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10.jpg 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Devenir le leader du march\u00e9 en Belgique : telle est l&rsquo;ambition de <strong>Maxi Zoo<\/strong>, le sp\u00e9cialiste des produits pour animaux de compagnie. Outre une expansion physique avec un nouveau concept de magasin, le d\u00e9taillant met en place un \u00e9cosyst\u00e8me omnicanal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inspiration et exp\u00e9rience<\/h2>\n\n\n\n<p>Dans le nouveau concept de magasin 3.0, Maxi Zoo a modifi\u00e9 \u00e0 peu pr\u00e8s tout ce qui pouvait l&rsquo;\u00eatre : le logo a \u00e9t\u00e9 rafra\u00eechi, l&rsquo;agencement du magasin est plus clair, la palette de couleurs chaudes apporte plus d&rsquo;ambiance, les modules d&rsquo;inspiration contribuent \u00e0 l&rsquo;exp\u00e9rience. Fran\u00e7ois Valdivieso, CEO, accueille RetailDetail dans la succursale d&rsquo;Aartselaar, r\u00e9cemment r\u00e9nov\u00e9e et d&rsquo;une superficie de 800 m\u00b2, et nous pr\u00e9sente les principales nouveaut\u00e9s.<\/p>\n\n\n\n<p>Dans tous les magasins r\u00e9nov\u00e9s, par exemple, on trouve d\u00e9sormais un \u00ab&nbsp;meat corner&nbsp;\u00bb, avec des produits \u00e0 base de viande et des snacks pour chiens. Les aliments surgel\u00e9s en sont le fer de lance. Les grandes succursales disposent \u00e9galement d&rsquo;un salon de toilettage pour chiens. Dans une douzaine de grands magasins, Maxi Zoo vend des poissons et des rongeurs. Le d\u00e9taillant mise davantage sur les produits en vrac et non emball\u00e9s et affirme \u00eatre le leader du march\u00e9 de la liti\u00e8re pour chats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;Les gens ne l\u00e9sinent pas sur leurs animaux de compagnie&nbsp;\u00bb<\/h2>\n\n\n\n<p>70 % de son chiffre d&rsquo;affaires est r\u00e9alis\u00e9 par Maxi Zoo dans le domaine de l&rsquo;alimentation. 55 % des ventes proviennent de marques priv\u00e9es. \u00ab&nbsp;Nous avons une large gamme, du bas au haut de gamme, \u00e0 un niveau de prix tr\u00e8s comp\u00e9titif&nbsp;\u00bb, explique-t-il. Fit &amp; Fun est la marque premier prix, \u00e0 laquelle s&rsquo;ajoutent Multifit, Premi\u00e8re, Select Gold (une marque sp\u00e9cialis\u00e9e), la marque naturelle premium Real Nature&#8230; Les \u00e9tiquettes rouges dans les rayons indiquent les prix les plus bas, pour environ 300 r\u00e9f\u00e9rences. \u00ab&nbsp;Outre nos marques de distributeur, nous vendons \u00e9galement des marques A sp\u00e9cialis\u00e9es, qui ne sont pas pr\u00e9sentes dans tous les supermarch\u00e9s.&nbsp;\u00bb<\/p>\n\n\n\n<p>Comment ce march\u00e9 \u00e9volue-t-il ? Les d\u00e9penses ne sont-elles pas sous pression, comme dans le commerce de d\u00e9tail alimentaire ? \u00ab&nbsp;Pas vraiment. Dans le non-alimentaire, les gens sont peut-\u00eatre moins enclins \u00e0 remplacer leur \u00e9quipement, mais dans l&rsquo;alimentaire, il y a une nette tendance \u00e0 la premiumisation. L&rsquo;animal de compagnie fait partie de la famille, on ne l\u00e9sine pas l\u00e0-dessus. Ce march\u00e9 est en pleine croissance. Environ 50 % des personnes ayant un animal de compagnie ach\u00e8tent au supermarch\u00e9. Nous voulons les attirer vers le sp\u00e9cialiste. Apr\u00e8s tout, l&rsquo;alimentation pour animaux de compagnie est un travail de sp\u00e9cialiste. Il faut l&rsquo;adapter en fonction de la race, du poids, de l&rsquo;\u00e2ge&#8230;&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Belgique est une priorit\u00e9<\/h2>\n\n\n\n<p>Maxi Zoo dispose des ressources n\u00e9cessaires pour investir pleinement dans l&rsquo;expansion : pour le propri\u00e9taire <strong>Fresnapf<\/strong>, leader du march\u00e9 europ\u00e9en dans ce secteur, la Belgique est l&rsquo;une des priorit\u00e9s, au m\u00eame titre que la France et la Pologne. La mission de Valdivieso est claire : devenir le leader du march\u00e9 en Belgique.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous n&rsquo;investissons donc pas seulement dans l&rsquo;expansion physique, mais dans tout un \u00e9cosyst\u00e8me, avec des activit\u00e9s de commerce \u00e9lectronique depuis un an et demi.&nbsp;\u00bb Maxi Zoo dispose d\u00e9sormais d&rsquo;une appli avec une carte de fid\u00e9lit\u00e9, des offres cibl\u00e9es et bient\u00f4t d&rsquo;autres services, comme une assurance, un tracker (une sorte de fitbit pour animaux de compagnie) et un v\u00e9t\u00e9rinaire, le Docteur Maxi Zoo. Une place de march\u00e9 est \u00e9galement pr\u00e9vue.<\/p>\n\n\n\n<p>La formation est \u00e9galement au centre des pr\u00e9occupations : Maxi Zoo y investit pas moins d&rsquo;un million d&rsquo;euros par an. \u00ab&nbsp;Nous voulons vraiment devenir un employeur de choix. Nous avons un faible taux de rotation : toutes les personnes qui travaillent ici sont passionn\u00e9es par les animaux de compagnie et ont de nombreuses possibilit\u00e9s de se d\u00e9velopper. En tant que d\u00e9taillant int\u00e9gr\u00e9, nous offrons d&rsquo;excellentes perspectives de carri\u00e8re.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers 90 magasins<\/h2>\n\n\n\n<p>Les magasins XXL, comme celui d&rsquo;Aartselaar, ont une superficie d&rsquo;environ 800 m\u00b2, tandis que les autres magasins ont une superficie comprise entre 300 et 600 m\u00b2. Ils vendent quelque 7 000 r\u00e9f\u00e9rences. Traditionnellement, les magasins Maxi Zoo \u00e9taient situ\u00e9s en p\u00e9riph\u00e9rie, mais le d\u00e9taillant se tourne d\u00e9sormais davantage vers les centres-villes. \u00ab&nbsp;Gr\u00e2ce \u00e0 la \u2018longue tra\u00eene\u2019 en ligne, il n&rsquo;est pas n\u00e9cessaire d&rsquo;avoir toute la gamme en rayon&nbsp;\u00bb, explique-t-il.<\/p>\n\n\n\n<p>D&rsquo;ici la fin de l&rsquo;ann\u00e9e, Maxi Zoo comptera 60 magasins en Belgique. Encore quatre magasins suppl\u00e9mentaires ouvriront leurs portes dans les semaines \u00e0 venir : \u00e0 Louvain, \u00e0 Bruxelles, \u00e0 Tournai et sur la c\u00f4te. Pas moins de 30 nouvelles succursales sont pr\u00e9vues pour les trois prochaines ann\u00e9es. \u00ab&nbsp;Les contrats ont \u00e9t\u00e9 sign\u00e9s. Nous r\u00e9am\u00e9nageons \u00e9galement huit \u00e0 dix magasins existants par an.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Devenir le leader du march\u00e9 en Belgique : telle est l&rsquo;ambition de Maxi Zoo, le sp\u00e9cialiste des produits pour animaux de compagnie. Outre une expansion physique avec un nouveau concept de magasin, le d\u00e9taillant met en place un \u00e9cosyst\u00e8me omnicanal. Inspiration et exp\u00e9rience Dans le nouveau concept de magasin 3.0, Maxi Zoo a modifi\u00e9 \u00e0 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":85305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[675,676],"topic":[340,197],"region":[226],"class_list":["post-85323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-fressnapf","company-maxi-zoo","topic-concept-de-magasin","topic-expansie","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trente nouveaux magasins pr\u00e9vus chez Maxi Zoo - RetailDetail BE<\/title>\n<meta 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