{"id":85326,"date":"2023-10-09T12:34:41","date_gmt":"2023-10-09T10:34:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85326"},"modified":"2023-10-09T12:34:46","modified_gmt":"2023-10-09T10:34:46","slug":"bol-com-sappelle-desormais-simplement-bol","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/bol-com-sappelle-desormais-simplement-bol\/","title":{"rendered":"Bol.com s\u2019appelle d\u00e9sormais simplement Bol"},"content":{"rendered":"\n<p><strong>Bol.com<\/strong>, la filiale d&rsquo;<strong>Ahold Delhaize<\/strong>, abandonne son suffixe et s&rsquo;appellera d\u00e9sormais simplement \u00ab&nbsp;<strong>bol&nbsp;<\/strong>\u00bb. La raison de ce rafra\u00eechissement&nbsp;? \u00ab&nbsp;Il n&rsquo;est plus n\u00e9cessaire d&rsquo;indiquer clairement qu&rsquo;il s&rsquo;agit d&rsquo;une boutique en ligne&nbsp;\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus ludique<\/h2>\n\n\n\n<p>La couleur maison restera le bleu, mais le style deviendra un peu plus ludique, explique Boukje Taphoorn, directrice du marketing. Le style ludique sera d\u00e9ploy\u00e9 non seulement sur le site web, mais aussi sur l&rsquo;application et tous les autres points de contact. Pour des raisons de durabilit\u00e9, bol(.com) utilisera encore les emballages restants avec l&rsquo;ancien style visuel.<\/p>\n\n\n\n<p>Bol \u00e9tait \u00e0 l&rsquo;origine l&rsquo;acronyme de <strong>Bertelsmann<\/strong> On-Line et a \u00e9t\u00e9 fond\u00e9 en tant que cha\u00eene de t\u00e9l\u00e9achat paneurop\u00e9enne par le groupe de m\u00e9dias allemand \u00e0 la fin du si\u00e8cle dernier. Cependant, seule la branche n\u00e9erlandaise a surv\u00e9cu \u00e0 ses d\u00e9buts : alors que les autres march\u00e9s ont \u00e9t\u00e9 ferm\u00e9s, Bertelsmann a vendu bol.com Pays-Bas \u00e0 des actionnaires int\u00e9ress\u00e9s en 2002. Dix ans plus tard, le d\u00e9taillant en ligne est pass\u00e9 aux mains d&rsquo;Ahold, la soci\u00e9t\u00e9 m\u00e8re d&rsquo;<strong>Albert Heijn<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol.com, la filiale d&rsquo;Ahold Delhaize, abandonne son suffixe et s&rsquo;appellera d\u00e9sormais simplement \u00ab bol \u00bb. La raison de ce rafra\u00eechissement ? \u00ab Il n&rsquo;est plus n\u00e9cessaire d&rsquo;indiquer clairement qu&rsquo;il s&rsquo;agit d&rsquo;une boutique en ligne \u00bb.<\/p>\n","protected":false},"author":4,"featured_media":85298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[390],"topic":[488],"region":[],"class_list":["post-85326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-bol-com","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bol.com s\u2019appelle d\u00e9sormais simplement Bol - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bol.com, la 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