{"id":85376,"date":"2023-10-10T10:05:47","date_gmt":"2023-10-10T08:05:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85376"},"modified":"2023-10-10T10:08:12","modified_gmt":"2023-10-10T08:08:12","slug":"le-premier-delhaize-franchise-rouvre-ses-portes-sans-fausse-note","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-premier-delhaize-franchise-rouvre-ses-portes-sans-fausse-note\/","title":{"rendered":"Le premier Delhaize franchis\u00e9 rouvre ses portes sans fausse note"},"content":{"rendered":"\n<p>Mardi matin, le supermarch\u00e9 <strong>Delhaize<\/strong> de Denderleeuw a rouvert ses portes sous la houlette d&rsquo;entrepreneurs ind\u00e9pendants : la premi\u00e8re des 128 succursales int\u00e9gr\u00e9es \u00e0 prendre le statut de magasin franchis\u00e9. Cette r\u00e9ouverture s&rsquo;est d\u00e9roul\u00e9e dans une ambiance sereine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un nouveau dynamisme commercial<\/h2>\n\n\n\n<p>Le couple d&rsquo;entrepreneurs Stijn Van Der Wee\u00ebn et Laure Misseeuw a eu la primeur : depuis mardi matin, ils sont les nouveaux exploitants ind\u00e9pendants du supermarch\u00e9 Delhaize du centre de Denderleeuw. Ce magasin est le premier des 128 \u00e9tablissements du d\u00e9taillant \u00e0 passer au statut de magasin franchis\u00e9. Les entrepreneurs exploitent depuis 2015 une sup\u00e9rette Proxy Delhaize dans la m\u00eame commune : ils connaissent donc bien le march\u00e9 local.<\/p>\n\n\n\n<p>Van Der Wee\u00ebn et Misseeuw veulent donner au supermarch\u00e9 un nouveau dynamisme commercial en \u00e9largissant l&rsquo;assortiment de produits frais et de boulangerie et en proposant u<a href=\"https:\/\/www.hln.be\/denderleeuw\/personeel-van-deze-delhaize-ziet-nieuwe-zelfstandige-uitbaters-wel-graag-komen-onzekerheid-ruimt-plaats-voor-vertrouwen~ab53bd9f\/\" target=\"_blank\" rel=\"noopener\">ne gamme plus large de produits locaux et r\u00e9gionaux<\/a>, expliquent-ils \u00e0 HLN. Les heures d&rsquo;ouverture resteront inchang\u00e9es : ce magasin n&rsquo;ouvrira donc pas le dimanche, bien que cette possibilit\u00e9 existe pour les magasins franchis\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Action symbolique<\/h2>\n\n\n\n<p>Il est \u00e9galement \u00e0 noter que les syndicats n&rsquo;ont pas pr\u00e9vu d&rsquo;actions de protestation lors de cette premi\u00e8re r\u00e9ouverture : la volont\u00e9 d&rsquo;agir semble tr\u00e8s faible parmi les employ\u00e9s. Plus pr\u00e9cis\u00e9ment, \u00ab l&rsquo;incertitude qui accompagne souvent le changement a fait place \u00e0 un sentiment de confiance \u00bb, selon le directeur adjoint du magasin, Gianni Scheerlinck. \u00ab Le vent nouveau qui souffle sur le magasin depuis l&rsquo;arriv\u00e9e de Stijn et Laure nous donne surtout un grand sentiment d&rsquo;excitation pour ce nouveau chapitre \u00bb.<\/p>\n\n\n\n<p>Le syndicat socialiste BBTK s&rsquo;est content\u00e9 d&rsquo;une action symbolique pour montrer qu&rsquo;il continue \u00e0 soutenir le personnel et \u00e0 tendre la main aux nouveaux propri\u00e9taires. En ao\u00fbt, la succursale Delhaize et la sup\u00e9rette Proxy Delhaize \u00e0 Denderleeuw ont encore \u00e9t\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nouveau-vandalisme-contre-des-magasins-delhaize\/\" target=\"_blank\" rel=\"noopener\">victimes d&rsquo;actes de vandalisme<\/a>.<\/p>\n\n\n\n<p>Les magasins Delhaize de Bouffioulx (mercredi), d&rsquo;Izegem (jeudi) et de Nivelles (vendredi) rouvriront \u00e9galement leurs portes dans le courant de la semaine. Delhaize a d\u00e9j\u00e0 trouv\u00e9 un repreneur pour 51 de ses 128 magasins. L&rsquo;ensemble du plan d&rsquo;avenir devrait \u00eatre achev\u00e9 \u00e0 la fin de l&rsquo;ann\u00e9e prochaine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mardi matin, le supermarch\u00e9 Delhaize de Denderleeuw a rouvert ses portes sous la houlette d&rsquo;entrepreneurs ind\u00e9pendants : la premi\u00e8re des 128 succursales int\u00e9gr\u00e9es \u00e0 prendre le statut de magasin franchis\u00e9. Cette r\u00e9ouverture s&rsquo;est d\u00e9roul\u00e9e dans une ambiance sereine.<\/p>\n","protected":false},"author":3,"featured_media":85419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[247,310],"region":[226],"class_list":["post-85376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-franchise","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le premier Delhaize franchis\u00e9 rouvre ses portes sans fausse note - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le premier Delhaize franchis\u00e9 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