{"id":85441,"date":"2023-10-11T12:21:59","date_gmt":"2023-10-11T10:21:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85441"},"modified":"2023-10-11T12:22:02","modified_gmt":"2023-10-11T10:22:02","slug":"aldi-publie-desormais-son-folder-numerique-sur-le-chocolat-le-fromage-et-les-sandwiches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-publie-desormais-son-folder-numerique-sur-le-chocolat-le-fromage-et-les-sandwiches\/","title":{"rendered":"Aldi publie d\u00e9sormais son folder num\u00e9rique sur le chocolat, le fromage et les sandwiches"},"content":{"rendered":"\n<p>Pour promouvoir son d\u00e9pliant num\u00e9rique, <strong>Aldi<\/strong> place un code QR sur de plus en plus d&#8217;emballages. Le d\u00e9taillant n&rsquo;a toutefois pas l&rsquo;intention de supprimer le folder en papier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cibler les produits populaires<\/h2>\n\n\n\n<p>Depuis l&rsquo;\u00e9t\u00e9 dernier, les consommateurs trouvent sur les emballages de lait entier, demi-\u00e9cr\u00e9m\u00e9 et \u00e9cr\u00e9m\u00e9 Milsa d&rsquo;Aldi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-diffuse-son-folder-numerique-sur-les-cartons-de-lait\/\">un code QR qui les renvoie au folder num\u00e9rique<\/a> du discounter. Ce projet test semble avoir \u00e9t\u00e9 couronn\u00e9 de succ\u00e8s, puisque le d\u00e9taillant \u00e9tend d\u00e9sormais le code QR \u00e0 d&rsquo;autres emballages de produits.<\/p>\n\n\n\n<p>\u00ab Apr\u00e8s les briques de lait, c&rsquo;est au tour de la p\u00e2te \u00e0 tartiner Delinut et la p\u00e2te \u00e0 tartiner duo Delinut \u00bb, explique Isabel Henderick, directrice du marketing. \u00ab&nbsp;Nous continuons \u00e0 nous concentrer sur des produits Aldi populaires qui sont pr\u00e9sents sur la table de la cuisine \u00e0 diff\u00e9rents moments de la journ\u00e9e \u00bb. Le code QR appara\u00eetra \u00e9galement sur l&#8217;emballage des tranches de jeune gouda, des sandwiches et du lait demi-\u00e9cr\u00e9m\u00e9 en bouteille PET de Milsa. Aldi placera \u00e9galement le code sur le caddie, le ticket d&rsquo;armoire, les sacs \u00e0 pain et les sacs en papier pour les fruits et l\u00e9gumes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le papier reste efficace<\/h2>\n\n\n\n<p>En int\u00e9grant un code QR sur son emballage, Aldi entend faciliter l&rsquo;acc\u00e8s \u00e0 la brochure publicitaire num\u00e9rique. \u00ab Une \u00e9tude de march\u00e9 nous montre que les Belges sont ouverts \u00e0 l&rsquo;acc\u00e8s aux folders num\u00e9riques, mais qu&rsquo;ils trouvent le chemin pour y parvenir complexe \u00bb, explique M. Henderick. Aldi n&rsquo;envisage pas pour autant de supprimer le d\u00e9pliant papier : \u00ab \u00c0 ce jour, le d\u00e9pliant papier est l&rsquo;un des moyens les plus efficaces pour atteindre directement les m\u00e9nages belges \u00bb<\/p>\n\n\n\n<p>Cependant, de plus en plus de d\u00e9taillants font pression en faveur de la num\u00e9risation des prospectus : les co\u00fbts du papier et de la distribution ont fortement augment\u00e9 et la durabilit\u00e9 est \u00e9galement une motivation. En Belgique, par exemple, Carrefour a cess\u00e9 de distribuer des prospectus en papier \u00e0 Bruxelles et \u00e0 Anvers, tandis que Delhaize a r\u00e9duit sa diffusion de moiti\u00e9. Lidl <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-distribue-son-folder-par-whatsapp-en-belgique\/\">distribue son d\u00e9pliant via Whatsapp<\/a> en Belgique, tout comme Aldi au Luxembourg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour promouvoir son d\u00e9pliant num\u00e9rique, Aldi place un code QR sur de plus en plus d&#8217;emballages. Le d\u00e9taillant n&rsquo;a toutefois pas l&rsquo;intention de supprimer le folder en papier. <\/p>\n","protected":false},"author":3,"featured_media":85439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[631,488],"region":[],"class_list":["post-85441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-digitalisation","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi publie d\u00e9sormais son folder num\u00e9rique sur le chocolat, le fromage et les sandwiches - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour promouvoir son 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