{"id":856,"date":"2011-10-05T19:20:04","date_gmt":"2011-10-05T19:20:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/rituals-ambitionne-1000-magasins-de-par-le-monde\/"},"modified":"2011-10-05T19:20:04","modified_gmt":"2011-10-05T19:20:04","slug":"rituals-ambitionne-1000-magasins-de-par-le-monde","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/rituals-ambitionne-1000-magasins-de-par-le-monde\/","title":{"rendered":"Rituals ambitionne 1000 magasins de par le monde"},"content":{"rendered":"![\"\"](\"\/sites\/default\/files\/spacer.png\" "\\"\\"")
Le retailer de cosm\u00e9tiques Rituals se d\u00e9veloppe \u00e0 vue d\u2019\u0153il. Avant la fin de l\u2019ann\u00e9e la cha\u00eene d\u2019origine hollandaise \u2013 bien que son fondateur et CEO, Raymond Cloosterman, habitant une grande partie de l\u2019ann\u00e9e \u00e0 Knokke, puisse \u00eatre consid\u00e9r\u00e9 comme \u00e0 moiti\u00e9 Belge \u2013 pr\u00e9voit\u00a0 50 nouveaux points de vente. Actuellement l\u2019enseigne est pr\u00e9sente dans 12 pays et compte 200 magasins, 250 shop-in-shops dans des grands magasins et 4 City Spas.<\/p>\n
15 \u00e0 20% du chiffre d\u2019affaires en Belgique<\/h2>\n
Rituals vise un chiffre d\u2019affaires de 130 millions d\u2019euros d\u2019ici la fin de l\u2019ann\u00e9e, soit\u00a0 50 % de plus par rapport \u00e0 2010. La Belgique y contribue pour 15 \u00e0 20 %. Les Pays-Bas et le Portugal sont les deux autres grands piliers du groupe.<\/p>\n
\nEn Belgique Rituals a ouvert sa premi\u00e8re boutique en 2005, notamment \u00e0 Anvers. Le concept du slow shopping en combinaison avec les home & body cosmetics (cosm\u00e9tiques pour le corps et la maison) y conna\u00eet un grand succ\u00e8s : Rituals compte d\u00e9j\u00e0 21 magasins dans notre pays (les plus r\u00e9cents ont ouvert leurs portes \u00e0 Gand, Brasschaat, Dendermonde et Waregem), ainsi que 95 shop-in shops (dont 80 chez Ici Paris XL et 15 chez Galeria Inno) <\/p>\n
Le r\u00eave ultime: 1.000 magasins<\/h2>\n
Le point de vente situ\u00e9 \u00e0 Knokke a pour l\u2019instant le seul City Spa dans notre pays, mais d\u2019autres suivront. C\u2019est ce qu\u2019a d\u00e9clar\u00e9 le fondateur de la cha\u00eene, lorsqu\u2019il a d\u00e9voil\u00e9 \u00e0 Bruxelles ses projets d\u2019avenir. D\u2019ici 2012-2013 Rituals veut atteindre les 30 \u00e0 35 boutiques en Belgique. Le mois prochain, le 22i\u00e8me magasin belge de la cha\u00eene ouvrira ses portes dans le shoppingcenter bruxellois City 2. Au niveau international \u00e9galement Rituals conna\u00eet une forte expansion : cette ann\u00e9e l\u2019enseigne a ouvert sa premi\u00e8re boutique en Su\u00e8de et a fait ses premiers en dehors de l\u2019Europe en ouvrant un magasin au Br\u00e9sil \u00e0 S\u00e3o Paulo.<\/p>\n
\n\u201cD\u00e8s le d\u00e9part en 2000 nous avons continuellement cherch\u00e9 \u00e0 nous d\u00e9velopper au niveau international. L\u2019ouverture d\u2019un nouveau magasin au Br\u00e9sil nous rapproche un peu plus de la r\u00e9alisation de notre r\u00eave ultime: faire de Rituals une marque mondiale avec 1.000 points de vente dans les plus beaux endroits du monde\u201d, explique le CEO avec enthousiasme.<\/p>\n
Plus de 400 r\u00e9f\u00e9rences \u00a0<\/h2>\n
Rituals emploie actuellement 700 personnes et propose une gamme de plus de 400 produits de soins pour le corps et la maison \u2013 allant des shampooings et scrubs au th\u00e9 en passant par les bougies parfum\u00e9es \u2013 inspir\u00e9e des rituels orientaux. La recette secr\u00e8te, selon son fondateur, est un m\u00e9lange de faibles marges et d\u2019\u00e9conomie sur la communication. \u201dNous voulons rendre le luxe accessible au grand public. Nous visons la qualit\u00e9 de Chanel et Est\u00e9e Lauders, mais \u00e0 la moiti\u00e9 du prix. Comment y parvenons-nous ? En nous contentant de marges b\u00e9n\u00e9ficiaires plus basses et en \u00e9vitant d\u2019investir des millions d\u2019euros dans des campagnes publicitaires. Nos magasins et nos produits sont notre meilleure publicit\u00e9. \u201d
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Le retailer de cosm\u00e9tiques Rituals se d\u00e9veloppe \u00e0 vue d\u2019\u0153il. Avant la fin de l\u2019ann\u00e9e la cha\u00eene d\u2019origine hollandaise \u2013 bien que son fondateur et CEO, Raymond Cloosterman, habitant une grande partie de l\u2019ann\u00e9e \u00e0 Knokke, puisse \u00eatre consid\u00e9r\u00e9 comme \u00e0 moiti\u00e9 Belge \u2013 pr\u00e9voit\u00a0 50 nouveaux points de vente. Actuellement l\u2019enseigne est pr\u00e9sente dans […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"\n
Rituals ambitionne 1000 magasins de par le monde - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/rituals-ambitionne-1000-magasins-de-par-le-monde\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rituals ambitionne 1000 magasins de par le monde - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le retailer de cosm\u00e9tiques Rituals se d\u00e9veloppe \u00e0 vue d\u2019\u0153il. Avant la fin de l\u2019ann\u00e9e la cha\u00eene d\u2019origine hollandaise \u2013 bien que son fondateur et CEO, Raymond Cloosterman, habitant une grande partie de l\u2019ann\u00e9e \u00e0 Knokke, puisse \u00eatre consid\u00e9r\u00e9 comme \u00e0 moiti\u00e9 Belge \u2013 pr\u00e9voit\u00a0 50 nouveaux points de vente. 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