{"id":85628,"date":"2023-10-16T14:57:39","date_gmt":"2023-10-16T12:57:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85628"},"modified":"2023-10-16T14:57:40","modified_gmt":"2023-10-16T12:57:40","slug":"la-plateforme-de-location-de-vetements-dressr-leve-un-nouveau-capital-de-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/la-plateforme-de-location-de-vetements-dressr-leve-un-nouveau-capital-de-croissance\/","title":{"rendered":"La plateforme de location de v\u00eatements Dressr l\u00e8ve un nouveau capital de croissance"},"content":{"rendered":"\n

Avec 250 000 euros de fonds de croissance suppl\u00e9mentaires, la plateforme belge de location de v\u00eatements Dressr<\/strong> vise \u00e0 d\u00e9velopper davantage son mod\u00e8le d’entreprise durable.<\/p>\n\n\n\n

Marketing et croissance<\/h2>\n\n\n\n

Dressr, le projet de l’entrepreneuse Caroline Baeten, se veut une r\u00e9ponse durable \u00e0 l’industrie de la mode rapide. Sur cette plateforme conviviale, les clients peuvent commander en quelques clics des v\u00eatements de 45 marques belges de v\u00eatements et d’accessoires. Les pi\u00e8ces sont livr\u00e9es au client avec une \u00e9tiquette de retour dans un d\u00e9lai d’un jour ouvrable, lav\u00e9es de mani\u00e8re professionnelle, dans un emballage r\u00e9utilisable. Les locations peuvent se faire par le biais d’un mod\u00e8le d’abonnement ou pour des occasions uniques.<\/p>\n\n\n\n

Baeten a r\u00e9ussi \u00e0 attirer un groupe diversifi\u00e9 d’investisseurs, dont Trividend Provincie Antwerpen, Hefboom, OYA Seed de Piet Colruyt et le business angel Patricia Laureys. Ces investisseurs apportent non seulement des ressources financi\u00e8res, mais aussi leur expertise. L’entrepreneur souhaite utiliser l’argent pour le marketing et la croissance. Dressr reste actif en Belgique, mais souhaite \u00e9tendre sa communaut\u00e9 ici.<\/p>\n\n\n\n

La location devient aussi importante que la vente<\/h2>\n\n\n\n

\u00ab Avec le nouveau capital, nous sommes d\u00e9termin\u00e9s \u00e0 avoir un impact positif en faisant de la location de v\u00eatements une partie int\u00e9grante de la garde-robe. Gr\u00e2ce \u00e0 des initiatives num\u00e9riques telles que le suivi de la cha\u00eene de valeur des v\u00eatements et une int\u00e9gration intelligente permettant aux marques de proposer elles-m\u00eames des services de location via leur site web, nous renforcerons notre position d’innovateur dans le monde de la mode belge \u00bb, explique M. Baeten.<\/p>\n\n\n\n

\u00c0 terme, la location deviendra aussi importante que l’achat<\/a>, a d\u00e9clar\u00e9 l’entrepreneuse \u00e0 RetailDetail l’ann\u00e9e derni\u00e8re. Pour les marques, cependant, le d\u00e9fi consiste alors \u00e0 rendre la location de v\u00eatements rentable et r\u00e9ellement durable – et non pas \u00e0 l’utiliser uniquement comme un moyen de marketing. Chez Dressr, les marques mettent des v\u00eatements \u00e0 disposition, en \u00e9change de quoi elles re\u00e7oivent une part des recettes. Toutefois, ce partenariat leur fournit surtout des donn\u00e9es : \u00ab Dans un mod\u00e8le lin\u00e9aire, vous perdez \u00e0 la fois votre produit et le client apr\u00e8s l’achat. Avec nous, le v\u00eatement et donc le client reviennent de toute fa\u00e7on \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec 250 000 euros de fonds de croissance suppl\u00e9mentaires, la plateforme belge de location de v\u00eatements Dressr vise \u00e0 d\u00e9velopper davantage son mod\u00e8le d’entreprise durable.<\/p>\n","protected":false},"author":3,"featured_media":85626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[989],"topic":[373],"region":[],"class_list":["post-85628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-dressr","topic-durabilite"],"acf":[],"yoast_head":"\nLa plateforme de location de v\u00eatements Dressr l\u00e8ve un nouveau capital de croissance - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec 250 000 euros de fonds de croissance suppl\u00e9mentaires, la plateforme 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