{"id":8567,"date":"2015-03-12T08:20:56","date_gmt":"2015-03-12T08:20:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-belgique-se-lance-online-et-ouvre-ses-3-premiers-points-de-retrait\/"},"modified":"2015-03-12T08:20:56","modified_gmt":"2015-03-12T08:20:56","slug":"albert-heijn-belgique-se-lance-online-et-ouvre-ses-3-premiers-points-de-retrait","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-belgique-se-lance-online-et-ouvre-ses-3-premiers-points-de-retrait\/","title":{"rendered":"Albert Heijn Belgique se lance online et ouvre ses 3 premiers points de retrait"},"content":{"rendered":"

D\u00e9marrage des ventes online avec 3 points de retrait<\/h2>\n

Gr\u00e2ce \u00e0 l\u2019ouverture de ses trois premiers points d\u2019enl\u00e8vement, Albert Heijn Belgique peut d\u00e9sormais r\u00e9ellement d\u00e9marrer ses ventes online, car jusqu\u2019\u00e0 pr\u00e9sent le webshop, lanc\u00e9 le mois dernier, ne permettait pas encore de traiter les commandes en ligne. Alors qu\u2019\u00e0 Lokeren et Gand il s\u2019agit de points de retrait adoss\u00e9s aux magasins existants, \u00e0 Anvers il s\u2019agit d\u2019un point d\u2019enl\u00e8vement non adoss\u00e9, car les magasins dans le centre-ville au Kiel et \u00e0 Hoboken ne disposent pas de places de parking suffisantes.<\/p>\n

Le directeur g\u00e9n\u00e9ral Luc De Baets se dit fier de cette nouvelle \u00e9tape : \u00ab A l\u2019origine Albert Heijn est n\u00e9 d\u2019une \u00e9picerie et nous voulons rester fid\u00e8les \u00e0 cette notion. Nous voulons proposer un vaste assortiment, un service personnel et des prix bas, et \u00e0 pr\u00e9sent nous prolongeons ce concept sur internet. Nous consid\u00e9rons AH.be comme un nouveau magasin, car selon notre philosophie omnichannel l\u2019exp\u00e9rience doit \u00eatre la m\u00eame partout, que ce soit en magasin, sur le site web ou dans les points de retrait. \u00bb<\/p>\n

\n
Trois sortes de points de retrait<\/h2>\n

Pourtant la cha\u00eene a pr\u00e9vu trois types de points de retrait, o\u00f9 l\u2019exp\u00e9rience client sera tr\u00e8s diff\u00e9rente. Le premier type (comme \u00e0 Anvers) est le point de retrait non adoss\u00e9, o\u00f9 le client attend dans sa voiture jusqu\u2019\u00e0 ce qu\u2019un collaborateur d\u00e9pose sa commande dans son coffre : \u00ab Rapide et pratique, tout en gardant la notion de service personnel \u00bb, commente De Baets. Un d\u00e9savantage toutefois par rapport \u00e0 un simple magasin : impossible de payer en liquide, tous les paiements doivent s\u2019effectuer via le terminal.<\/p>\n

Le deuxi\u00e8me type (comme \u00e0 Lokeren et Gand) est le point d\u2019enl\u00e8vement adoss\u00e9 \u00e0 un magasin existant, o\u00f9 le syst\u00e8me de retrait est \u00e0 peu pr\u00e8s le m\u00eame que pour les points d\u2019enl\u00e8vement non-adoss\u00e9s. Dans le troisi\u00e8me type de point de retrait, pour les e-acheteurs plus traditionnels, le client doit sortir de sa voiture pour aller retirer sa commande en magasin.<\/p>\n

\n
\u00ab Ahold croit en internet \u00bb<\/h2>\n

Aux Pays-Bas internet est un argument de vente distinctif pour Albert Heijn, qui y approvisionne 86% des m\u00e9nages depuis quatre centres de distribution, qui d\u00e9sormais approvisionneront \u00e9galement la Belgique. Dans le domaine online, Ahold, propri\u00e9taire d\u2019Albert Heijn, a beaucoup appris de sa filiale am\u00e9ricaine Peapod (qui a d\u00e9j\u00e0 25 ans d\u2019exp\u00e9rience online) et de l\u2019e-commer\u00e7ant bol.com<\/strong>, qui depuis 2012 fait partie de l\u2019empire Ahold<\/a>.<\/p>\n

Le fait qu\u2019Albert Heijn se lance online aussi en Belgique, n\u2019a pas de quoi surprendre, selon De Baets : en Belgique, comme ailleurs, les consommateurs sont de plus en plus nombreux \u00e0 faire leurs achats en ligne et selon la f\u00e9d\u00e9ration du commerce Comeos le secteur food est le segment connaissant la plus forte croissance online. Avec un large assortiment de quelque 15000 articles et des frais de traitement moins \u00e9lev\u00e9s par rapport \u00e0 d\u2019autres grands acteurs, le retailer n\u00e9erlandais est pr\u00eat \u00e0 faire face \u00e0 la concurrence.<\/p>\n

\n
La vente \u00e0 distance n\u2019est pas nouvelle, mais a pris de l\u2019ampleur<\/h2>\n

La vente \u00e0 distance n\u2019est pas un ph\u00e9nom\u00e8ne nouveau pour Albert Heijn : d\u00e8s le d\u00e9part l\u2019\u00e9picier de Zaandam a effectu\u00e9 des livraisons \u00e0 domicile avec sa charrette et ensuite le t\u00e9l\u00e9phone a \u00e9galement \u00e9t\u00e9 utilis\u00e9 comme instrument de vente. Tout ceci bien entendu \u00e0 une \u00e9chelle modeste que l\u2019on ne peut comparer au d\u00e9ploiement des ventes en ligne.<\/p>\n

D\u00e9sormais les quatre centres de distribution (deux \u00e0 Almere et deux autres\u00a0 \u00e0 Rotterdam et Utrecht) devront donc approvisionner un demi-million de Belges, en plus des 14 millions de N\u00e9erlandais. Au niveau de la distance cela ne pose aucun probl\u00e8me, selon De Baets : \u00ab Ces centres de distribution doivent \u00e9galement approvisionner Maastricht par exemple, qui est aussi \u00e9loign\u00e9 que Wilrijk. \u00bb N\u00e9anmoins Albert Heijn continue de suivre la situation de pr\u00e8s et\u00a0 un centre de distribution situ\u00e9 plus au sud, en Belgique, pourrait \u00eatre envisag\u00e9, m\u00eame s\u2019il n\u2019y a pas encore de plan concret en ce sens.<\/p>\n

\n
Le cap des 30 magasins belges sera franchi d\u2019ici peu<\/h2>\n

Depuis l\u2019ouverture du premier Albert Heijn \u00e0 Brasschaat (pr\u00e8s d\u2019Anvers) il y a quatre ans, la cha\u00eene n\u00e9erlandaise a parcouru un s\u00e9rieux bout de chemin : avec ses 28 points de vente belges, l\u2019enseigne se rapproche progressivement de son objectif de 50 magasins.<\/p>\n

D\u2019ici peu le cap des 30 magasins belges sera franchi avec des ouvertures, notamment \u00e0 Deinze et Louvain<\/a>. Par ailleurs Anvers accueillera son cinqui\u00e8me AH, un mastodonte de 2000 m\u00b2 le long du Singel.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9marrage des ventes online avec 3 points de retrait Gr\u00e2ce \u00e0 l\u2019ouverture de ses trois premiers points d\u2019enl\u00e8vement, Albert Heijn Belgique peut d\u00e9sormais r\u00e9ellement d\u00e9marrer ses ventes online, car jusqu\u2019\u00e0 pr\u00e9sent le webshop, lanc\u00e9 le mois dernier, ne permettait pas encore de traiter les commandes en ligne. Alors qu\u2019\u00e0 Lokeren et Gand il s\u2019agit de […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAlbert Heijn Belgique se lance online et ouvre ses 3 premiers points de retrait - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-belgique-se-lance-online-et-ouvre-ses-3-premiers-points-de-retrait\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albert Heijn Belgique se lance online et ouvre ses 3 premiers points de retrait - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"D\u00e9marrage des ventes online avec 3 points de retrait Gr\u00e2ce \u00e0 l\u2019ouverture de ses trois premiers points d\u2019enl\u00e8vement, Albert Heijn Belgique peut d\u00e9sormais r\u00e9ellement d\u00e9marrer ses ventes online, car jusqu\u2019\u00e0 pr\u00e9sent le webshop, lanc\u00e9 le mois dernier, ne permettait pas encore de traiter les commandes en ligne. 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