{"id":8645,"date":"2015-03-20T14:28:03","date_gmt":"2015-03-20T14:28:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/decathlon-ouvre-des-shop-shops-dans-les-supermarches-britanniques-asda\/"},"modified":"2015-03-20T14:28:03","modified_gmt":"2015-03-20T14:28:03","slug":"decathlon-ouvre-des-shop-shops-dans-les-supermarches-britanniques-asda","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-ouvre-des-shop-shops-dans-les-supermarches-britanniques-asda\/","title":{"rendered":"Decathlon ouvre des shop-in-shops dans les supermarch\u00e9s britanniques Asda"},"content":{"rendered":"

Decathlon ouvre des shop-in-shops chez Asda \u2026<\/h2>\n

Decathlon, qui en Grande-Bretagne compte 18 points de vente et y a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 93,3 millions d\u2019euros en 2013, va am\u00e9nager des shop-in-shops dans les grands supermarch\u00e9s de la cha\u00eene Asda. Ces shop-in-shops serviront \u00e9galement de points de retrait pour les commandes pass\u00e9es en ligne. Le premier shop-in-shop ouvrira dans le supermarch\u00e9 Asda de Watford et occupera une surface d\u2019environ 120 m\u00b2. Les clients y trouveront un assortiment de base, mais bien entendu le reste de la gamme sera disponible online.<\/p>\n

Ce partenariat profite aux deux parties : Decathlon cherche depuis longtemps \u00e0 \u00e9tendre son r\u00e9seau en Grande-Bretagne, mais ne trouve que difficilement des sites pouvant accueillir des magasins de plus de 4.500 m\u00b2. De son c\u00f4t\u00e9 le CEO d\u2019Asda, Andy Clark, cherchait \u00e0 collaborer avec d\u2019autres retailers afin de combler judicieusement les espaces inutilis\u00e9s de ses plus grands formats.<\/p>\n

\n
… et construit un centre de distribution gigantesque en Espagne<\/h2>\n

En Espagne le g\u00e9ant fran\u00e7ais a investi 50 millions d\u2019euros dans la construction d\u2019un centre de distribution ultra moderne d\u2019une surface de 39.000 m\u00b2. L\u2019objectif est d\u2019approvisionner tous les magasins situ\u00e9s des Pyr\u00e9n\u00e9es fran\u00e7aises jusqu\u2019\u00e0 Valence, depuis ce nouveau centre logistique \u00e0 Sant Esteve Sesrovires en Catalogne. Jusqu\u2019\u00e0 pr\u00e9sent deux plus petits centres de distribution \u00e0 Martorell et Vilafranca approvisionnaient cette zone. En Espagne Decathlon dispose \u00e9galement de centres logistiques \u00e0 Getafe (Madrid), S\u00e9ville, Pampelune et Saragosse.<\/p>\n

Pour Decathlon \u2013 contr\u00f4l\u00e9 par la famille Mulliez (Auchan) \u2013 l\u2019Espagne est son principal march\u00e9 apr\u00e8s la France. Les 101 magasins espagnols g\u00e9n\u00e8rent un quart du chiffre d\u2019affaires global mondial du groupe (7,4 milliards d\u2019euros en 2013).<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Decathlon ouvre des shop-in-shops chez Asda \u2026 Decathlon, qui en Grande-Bretagne compte 18 points de vente et y a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 93,3 millions d\u2019euros en 2013, va am\u00e9nager des shop-in-shops dans les grands supermarch\u00e9s de la cha\u00eene Asda. Ces shop-in-shops serviront \u00e9galement de points de retrait pour les commandes pass\u00e9es en ligne. […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nDecathlon ouvre des shop-in-shops dans les supermarch\u00e9s britanniques Asda - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/decathlon-ouvre-des-shop-shops-dans-les-supermarches-britanniques-asda\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Decathlon ouvre des shop-in-shops dans les supermarch\u00e9s britanniques Asda - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Decathlon ouvre des shop-in-shops chez Asda \u2026 Decathlon, qui en Grande-Bretagne compte 18 points de vente et y a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 93,3 millions d\u2019euros en 2013, va am\u00e9nager des shop-in-shops dans les grands supermarch\u00e9s de la cha\u00eene Asda. 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