{"id":86559,"date":"2023-10-27T15:46:30","date_gmt":"2023-10-27T13:46:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=86559"},"modified":"2023-10-27T16:34:27","modified_gmt":"2023-10-27T14:34:27","slug":"filet-pur-chagrin-du-junkie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-chagrin-du-junkie\/","title":{"rendered":"[Filet Pur] Chagrin du junkie"},"content":{"rendered":"\n

Les marques voient leur strat\u00e9gie \u00ab Win for Life \u00bb s’effriter progressivement, tandis que les supermarch\u00e9s ne semblent \u00eatre rien d\u2019autre que des junkies, accros \u00e0 la nicotine et aux prix \u00e9lev\u00e9s. Sans parler de leur probl\u00e8me d\u2019alcool. Filet Pur pr\u00e9vient, la d\u00e9sintoxication sera douloureuse.<\/p>\n\n\n\n

Imbuvables<\/h2>\n\n\n\n

Augmenter les prix, encaisser et r\u00e9augmenter les prix : jusqu’\u00e0 r\u00e9cemment, c’\u00e9tait en quelque sorte le ticket Win for Life des multinationales de produits de marque. Rien ne semblait pouvoir enrailler la machine. Et pourtant… Quand m\u00eame une ic\u00f4ne de la trempe de Coca-Cola<\/strong> est contrainte d\u2019admettre que les clients des supermarch\u00e9s optent aujourd’hui plus facilement pour les marques de distributeurs<\/a>, c\u2019est qu\u2019il y a vraiment un probl\u00e8me. Ces imitations de coca n’\u00e9taient-elles pas imbuvables ? M\u00eame son de cloche chez Heineken<\/strong>, qui tente toujours d’imputer ses mauvais chiffres aux conditions m\u00e9t\u00e9orologiques d\u00e9favorables<\/a>. Mais les deux g\u00e9ants sont unanimes : les prix n’augmenteront plus pour l’instant. Trop, c’est trop.<\/p>\n\n\n\n

C\u2019est \u00e9galement l\u2019avis de Hein Schumacher, le nouveau PDG d’Unilever<\/strong> : l’\u00e9t\u00e9 dernier, le groupe a vendu 10 % de moins de ces cr\u00e8mes glac\u00e9es impayables. Des augmentations de prix substantielles n’ont pas permis de sauver les meubles. S\u00e9rieusement, qu\u2019est-ce qu’ils esp\u00e9raient ? Un changement de cap s’impose, donc. Les analystes parlent d’un \u00ab vent frais \u00bb dans l’entreprise. Ce sera un ouragan : le PDG a d\u00e9j\u00e0 remplac\u00e9 la quasi-totalit\u00e9 de son \u00e9quipe de direction et entend se concentrer pleinement sur les 30 marques les plus fortes du groupe<\/a>. Dont font partie les cr\u00e8mes glac\u00e9es co\u00fbteuses, qui n\u2019afficheront donc pas n\u00e9cessairement un prix plus bas.<\/p>\n\n\n\n

Optimistes dynamiques<\/h2>\n\n\n\n

On entend d\u00e9j\u00e0 les d\u00e9taillants alimentaires penser : \u00ab Vous voyez ! \u00bb Mais eux non plus ne savent pas toujours ce qu’ils veulent. Alexandre Bompard a fait beaucoup de bruit ces derniers mois \u00e0 propos de la cupideflation, de la r\u00e9duflation et de l\u2019inflation tout court, mais maintenant que les prix se stabilisent progressivement, cela ne lui va pas non plus : en effet, cela ralentit aussi la croissance chez Carrefour<\/strong>. Voyons les choses en face, si les prix \u00e9lev\u00e9s ne sont peut-\u00eatre pas bons pour les consommateurs et les relations publiques, ils sont bons pour le bilan. Easy money<\/em> : ils vont devoir apprendre \u00e0 faire sans.<\/p>\n\n\n\n

En Belgique, en revanche, l\u2019heure est \u00e0 la f\u00eate : chez nous, ils sont les meilleurs<\/a>, oui oui. F\u00e9licitations, mais qu’ils ne se r\u00e9jouissent pas trop vite : base de comparaison facile, vous connaissez la chanson. Ce n’est que l’ann\u00e9e prochaine que l’on saura si la reprise est vraiment durable. En effet, \u00e0 Bruxelles, o\u00f9 Carrefour a gagn\u00e9 d’importantes parts de march\u00e9 gr\u00e2ce aux militants syndicaux de Delhaize<\/strong>, les Lions rouvrent un magasin apr\u00e8s l\u2019autre, sous la houlette d\u2019optimistes dynamiques. Cela change les r\u00e8gles du jeu.<\/p>\n\n\n\n

M\u00eame chez Delhaize Flagey, o\u00f9 les employ\u00e9s se sont mis en gr\u00e8ve avec indignation contre leurs nouveaux propri\u00e9taires il y a \u00e0 peine un mois, la situation semble s\u2019\u00eatre apais\u00e9e. Le communiqu\u00e9 de presse parle m\u00eame d’une \u00ab \u00e9quipe motiv\u00e9e \u00bb. Qui n’avait vraisemblablement pas envie d’une photo de groupe, et encore moins dans une success story. Mais c\u2019est un d\u00e9but.<\/p>\n\n\n\n

Pas d\u2019abandon<\/h2>\n\n\n\n

Appartiendra bient\u00f4t \u00e0 un vague pass\u00e9 : l’image ironique de la belle chanson Smokers Outside the Hospital Doors<\/em><\/a> d\u2019Editors. La pratique est interdite. Tout comme le rayon tabac dans les supermarch\u00e9s : c\u2019est fini. Termin\u00e9. Le ministre Vandenbroucke en a assez.<\/a> Une surprise ? Cela devait arriver, mais Comeos a comme pr\u00e9vu r\u00e9agi avec col\u00e8re et Unizo veut \u00e9galement protester contre la discrimination \u00e0 l’encontre des plus grands magasins… Ce qui est un peu \u00e9trange : ils devraient plut\u00f4t se r\u00e9jouir que les plus petits magasins b\u00e9n\u00e9ficient d’un peu de r\u00e9pit pour l’instant. Personne ne doit compter sur un abandon.<\/p>\n\n\n\n

Car, soyons r\u00e9alistes : ne s’agit-il pas d’un combat d’arri\u00e8re-garde futile ? Le tabac dispara\u00eetra, des magasins mais aussi de la soci\u00e9t\u00e9. La Nouvelle-Z\u00e9lande et le Royaume-Uni ouvrent la voie avec leurs sc\u00e9narios de g\u00e9n\u00e9ration sans tabac ; le reste du monde finira par leur embo\u00eeter le pas. Aux Pays-Bas, o\u00f9 l’interdiction de vente de tabac dans les supermarch\u00e9s entrera en vigueur 1,5 an plus t\u00f4t, Lidl <\/strong>et Kruidvat<\/strong> ont d\u00e9j\u00e0 compl\u00e8tement renonc\u00e9 \u00e0 vendre des cigarettes, et Albert Heijn<\/strong> et Jumbo<\/strong> ont annonc\u00e9 qu’ils n’attendraient pas l’interdiction. C\u2019est dit.<\/p>\n\n\n\n

Probl\u00e8me d’alcool<\/h2>\n\n\n\n

Ce n’est pas une d\u00e9cision \u00e9vidente, je le con\u00e7ois. Arr\u00eater est extr\u00eamement difficile, et les budgets des grands fabricants de tabac cr\u00e9ent une d\u00e9pendance au moins aussi forte que la nicotine qu’ils vendent. Mais il n\u2019y a pas de retour en arri\u00e8re. C’est justement une occasion pour les cha\u00eenes de supermarch\u00e9s de se pr\u00e9senter comme des entreprises saines et responsables. De joindre le geste \u00e0 la parole. Nous sommes donc tr\u00e8s curieux de voir les communiqu\u00e9s d\u00e9termin\u00e9s que nous allons recevoir des porte-parole de Halle, Kobbegem, Zaventem, Erpe-Mere et Merelbeke. Pour l\u2019instant, c\u2019est calme. Tiens tiens. Le chagrin du junkie ?<\/p>\n\n\n\n

Je m’en tiendrai bient\u00f4t \u00e0 la seule drogue l\u00e9gale qui nous reste, du moins si je peux encore trouver une bouteille d\u00e9cente. Comme si cela ne suffisait pas, les supermarch\u00e9s sont \u00e9galement confront\u00e9s \u00e0 un probl\u00e8me d’alcool : le rayon des boissons alcoolis\u00e9es est d\u00e9sesp\u00e9r\u00e9ment vide<\/a>. Et la situation n’est gu\u00e8re bien meilleure dans les autres rayons. Le r\u00e9sultat des \u00e9conomies, des gr\u00e8ves et des conflits avec les fournisseurs, entre autres. Sommes-nous surpris\u2009? \u00c0 la semaine prochaine !<\/p>\n","protected":false},"excerpt":{"rendered":"

Les marques voient leur strat\u00e9gie \u00ab\u00a0Win for Life\u00a0\u00bb s’effriter progressivement, tandis que les supermarch\u00e9s ne semblent \u00eatre rien d\u2019autre que des junkies, accros \u00e0 la nicotine et aux prix \u00e9lev\u00e9s. Sans parler de leur probl\u00e8me d\u2019alcool. Filet Pur pr\u00e9vient, la d\u00e9sintoxication sera douloureuse.<\/p>\n","protected":false},"author":3,"featured_media":86524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[123,87,222,196,130,217,1007,204,260],"topic":[205,386],"region":[],"class_list":["post-86559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-albert-heijn","company-carrefour","company-coca-cola","company-delhaize","company-heineken","company-jumbo","company-kruidvat","company-lidl","company-unilever","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"\n[Filet Pur] Chagrin du junkie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Filet Pur, la rubrique du vendredi de RetailDetail Food, r\u00e9sume 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