{"id":86651,"date":"2023-10-31T10:34:58","date_gmt":"2023-10-31T09:34:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=86651"},"modified":"2023-10-31T10:35:21","modified_gmt":"2023-10-31T09:35:21","slug":"colruyt-demande-a-ses-concurrents-daccelerer-en-matiere-de-bien-etre-animal","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-demande-a-ses-concurrents-daccelerer-en-matiere-de-bien-etre-animal\/","title":{"rendered":"Colruyt demande \u00e0 ses concurrents d&rsquo;acc\u00e9l\u00e9rer en mati\u00e8re de bien-\u00eatre animal"},"content":{"rendered":"\n<p>La moiti\u00e9 du poulet frais propos\u00e9 dans les supermarch\u00e9s <strong>Colruyt<\/strong> et <strong>Okay<\/strong> r\u00e9pond d\u00e9j\u00e0 aux normes du <em>Better Chicken Commitment<\/em> (BCC) europ\u00e9en. Le d\u00e9taillant demande aux autres cha\u00eenes de supermarch\u00e9s de faire du poulet \u00ab&nbsp;bien-\u00eatre&nbsp;\u00bb la nouvelle norme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une conversion lente<\/h2>\n\n\n\n<p>Il y a un an, trois r\u00e9f\u00e9rences de poulet \u00ab&nbsp;bien-\u00eatre&nbsp;\u00bb se trouvaient dans les rayons de Colruyt et deux dans ceux d&rsquo;Okay. Aujourd&rsquo;hui, il y en a d\u00e9j\u00e0 24. La moiti\u00e9 du poulet frais destin\u00e9 aux boucheries de Colruyt r\u00e9pond d\u00e9sormais \u00e0 la norme BCC. Les clients suivent : en un an, le poulet bien-\u00eatre a d\u00e9j\u00e0 remplac\u00e9 38 % du poulet standard en termes de volume de ventes. A partir de 2026, tous les poulets standards de Colruyt, ainsi que les poulets surgel\u00e9s de marque de distributeur Boni, r\u00e9pondront aux crit\u00e8res du BCC, en plus des poulets labellis\u00e9s tels que la gamme Val-Dieu, Label Rouge et le poulet bio.<\/p>\n\n\n\n<p>Colruyt prend r\u00e9solument les devants en mati\u00e8re d&rsquo;am\u00e9lioration du bien-\u00eatre des animaux, mais consid\u00e8re que les autres supermarch\u00e9s ne suivent que lentement : \u00ab&nbsp;Aujourd&rsquo;hui, 75 % de la production belge de poulets BCC est destin\u00e9e \u00e0 Colruyt Group. Cela signifie que nous supportons une grande partie des co\u00fbts, lesquels demeurent importants en raison de la lenteur de conversion des autres acteurs&nbsp;\u00bb, explique Stefan Goethaert, PDG de Colruyt. Il appelle \u00e0 la coop\u00e9ration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une meilleure sant\u00e9<\/h2>\n\n\n\n<p>Les poulets bien-\u00eatre, d&rsquo;une race \u00e0 croissance plus lente, vivent au moins huit jours de plus que leurs cong\u00e9n\u00e8res standard, ils disposent de 40 % d&rsquo;espace en plus et b\u00e9n\u00e9ficient de la lumi\u00e8re du jour. Colruyt Group opte \u00e9galement pour la technique NestBorn, qui consiste \u00e0 faire na\u00eetre les poussins directement dans les poulaillers. Tout cela permet d&rsquo;am\u00e9liorer la sant\u00e9 des animaux et de r\u00e9duire consid\u00e9rablement l&rsquo;utilisation d&rsquo;antibiotiques.<\/p>\n\n\n\n<p>Le d\u00e9taillant travaille <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-lance-une-filiere-pour-les-poulets-bien-etre\/\">en \u00e9troite collaboration avec 17 \u00e9leveurs<\/a> pour la nouvelle cha\u00eene d&rsquo;approvisionnement. Arvesta (avec la marque d&rsquo;aliments pour b\u00e9tail Proxani), l&rsquo;abattoir Pludis, le couvoir Belgabroed et le transformateur Plukon Food Group sont \u00e9galement impliqu\u00e9s. Dans les semaines \u00e0 venir, Colruyt et Okay mettront leur offre de poulet bien-\u00eatre sous les feux de la rampe dans les magasins et dans le folder. L&#8217;emballage a re\u00e7u une nouvelle \u00e9tiquette reconnaissable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La moiti\u00e9 du poulet frais propos\u00e9 dans les supermarch\u00e9s Colruyt et Okay r\u00e9pond d\u00e9j\u00e0 aux normes du Better Chicken Commitment (BCC) europ\u00e9en. Le d\u00e9taillant demande aux autres cha\u00eenes de supermarch\u00e9s de faire du poulet \u00ab bien-\u00eatre \u00bb la nouvelle norme. <\/p>\n","protected":false},"author":3,"featured_media":86648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[201,141,338],"topic":[242,373],"region":[226],"class_list":["post-86651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt","company-colruyt-group","company-okay","topic-chaine-dapprovisionnement","topic-durabilite","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt demande \u00e0 ses concurrents 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r\u00e9pond d\u00e9j\u00e0 aux normes du Better Chicken Commitment (BCC) europ\u00e9en.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-demande-a-ses-concurrents-daccelerer-en-matiere-de-bien-etre-animal\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-31T09:34:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-31T09:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Colruyt-welzijnskip.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1266\" \/>\n\t<meta property=\"og:image:height\" content=\"842\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta 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