{"id":86727,"date":"2023-11-02T10:08:10","date_gmt":"2023-11-02T09:08:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=86727"},"modified":"2023-11-02T10:08:12","modified_gmt":"2023-11-02T09:08:12","slug":"les-consommateurs-apprecient-les-biscuits-mondelez-plus-chers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-consommateurs-apprecient-les-biscuits-mondelez-plus-chers\/","title":{"rendered":"Les consommateurs appr\u00e9cient les biscuits Mondelez plus chers"},"content":{"rendered":"\n

Malgr\u00e9 les fortes hausses de prix et les probl\u00e8mes d’ob\u00e9sit\u00e9, les consommateurs continuent de grignoter des biscuits et du chocolat en abondance : \u00ab Le meilleur reste \u00e0 venir \u00bb, affirme avec confiance Dirk Van de Put, directeur g\u00e9n\u00e9ral de Mondelez<\/strong>.<\/p>\n\n\n\n

Des prix en hausse de 12<\/h2>\n\n\n\n

Malgr\u00e9 des hausses de prix de 12 % en moyenne au troisi\u00e8me trimestre, Mondelez a r\u00e9ussi \u00e0 vendre 3,8 % de friandises en plus pour des marques telles que Oreos, LU, Milka et C\u00f4te d’Or. Cela s’est traduit par une croissance organique des ventes de 15,7 %. Dans toutes les r\u00e9gions, la rentabilit\u00e9 a connu une croissance \u00e0 deux chiffres. Le fabricant de marques est donc confiant et rel\u00e8ve d\u00e9j\u00e0 pour la troisi\u00e8me fois ses pr\u00e9visions pour l’ensemble de l’exercice : le chiffre d’affaires augmentera de 14 \u00e0 15 % (contre 12 % pr\u00e9vus pr\u00e9c\u00e9demment) et le b\u00e9n\u00e9fice net par action d’environ 16 % (contre 12 % pr\u00e9c\u00e9demment).<\/p>\n\n\n\n

R\u00e9cemment, des observateurs se sont inqui\u00e9t\u00e9s des perspectives des fabricants d’aliments moins sains : le battage m\u00e9diatique autour de m\u00e9dicaments coupe-faim comme Ozempic pourrait entra\u00eener une baisse des ventes d’aliments riches en calories<\/a>, mais Mondelez n’en a manifestement pas encore souffert : les consommateurs continuent de grignoter.<\/p>\n\n\n\n

\u00ab Nous pensons que le meilleur est encore devant nous \u00bb, d\u00e9clare Dirk Van de Put, pr\u00e9sident-directeur g\u00e9n\u00e9ral. Le fabricant de marques renforce et remod\u00e8le son portefeuille, continue d’investir dans ses marques embl\u00e9matiques, d\u00e9veloppe ses capacit\u00e9s num\u00e9riques et mise sur la gestion de la croissance du chiffre d’affaires pour continuer \u00e0 cro\u00eetre dans les ann\u00e9es \u00e0 venir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 les fortes hausses de prix et les probl\u00e8mes d’ob\u00e9sit\u00e9, les consommateurs continuent de grignoter des biscuits et du chocolat en abondance : \u00ab Le meilleur reste \u00e0 venir \u00bb, affirme avec confiance Dirk Van de Put, directeur g\u00e9n\u00e9ral de Mondelez. <\/p>\n","protected":false},"author":3,"featured_media":86725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[251],"topic":[266],"region":[],"class_list":["post-86727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mondelez","topic-resultats-financiers"],"acf":[],"yoast_head":"\nLes consommateurs appr\u00e9cient les biscuits Mondelez plus chers - RetailDetail BE<\/title>\n<meta name=\"description\" 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