{"id":86845,"date":"2023-11-03T15:26:01","date_gmt":"2023-11-03T14:26:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=86845"},"modified":"2023-11-03T15:55:22","modified_gmt":"2023-11-03T14:55:22","slug":"filet-pur-trop-cest-trop-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-trop-cest-trop-2\/","title":{"rendered":"[Filet Pur] Trop, c\u2019est trop"},"content":{"rendered":"\n<p>Constat&nbsp;: les consommateurs n\u2019aiment plus la bi\u00e8re, mais se ruinent en bonbons. Et puisque le gouvernement refuse de plafonner les prix pour endiguer l\u2019inflation, des marques s\u2019en chargent. Filet Pur d\u00e9voile-t-il le d\u00e9but d\u2019une tendance\u2009?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comme si de rien n\u2019\u00e9tait<\/h2>\n\n\n\n<p>Prendre l\u2019initiative sous le regard amus\u00e9 des concurrents totalement d\u00e9sint\u00e9ress\u00e9s qui se croisent les bras\u00a0: tel est le triste sort du leader sur le march\u00e9. Posez la question \u00e0 Stefan Goethaert\u00a0: pendant que <strong>Colruyt<\/strong>\u00a0porte, seul et \u00e0 ses frais, le bien-\u00eatre du poulet \u00e0 un niveau sans pr\u00e9c\u00e9dent, les autres cha\u00eenes de supermarch\u00e9s n\u2019ont aucun scrupule \u00e0 faire comme si de rien n\u2019\u00e9tait. Ce qui n\u2019amuse pas le CEO, qui n\u2019abandonne pourtant pas ses ambitions\u00a0:\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-demande-a-ses-concurrents-daccelerer-en-matiere-de-bien-etre-animal\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e0 partir de 2026, tous poulets morts qui peupleront les rayons Colruyt auront eu une vie heureuse<\/a>.<\/p>\n\n\n\n<p>Un beau message qu\u2019il a adress\u00e9 \u00e0 la veille de la Journ\u00e9e mondiale du v\u00e9ganisme, car tout est une question de timing. Mais s\u00e9rieusement&nbsp;: qui suivra\u2009? Pour l\u2019instant, personne. Oui,&nbsp;<strong>Lidl<\/strong>&nbsp;est \u00e9galement seul avec son porc Meilleur Vie dans notre pays. Le contraste avec nos voisins du nord est saisissant. Leur r\u00e9putation d\u2019avares patent\u00e9s n\u2019emp\u00eache manifestement pas les N\u00e9erlandais de mettre le prix pour le bien-\u00eatre des animaux, au contraire des Belges. \u00c9trange constat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1.654 lions<\/h2>\n\n\n\n<p>Fait entre-temps la chasse aux bonnes affaires\u00a0:\u00a0<strong>Ahold Delhaize<\/strong>, qui a rachet\u00e9 les magasins roumains Profi au nez et \u00e0 la barbe des Polonais de\u00a0<strong>Biedronka<\/strong>\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-fait-une-acquisition-en-roumanie\/\" target=\"_blank\" rel=\"noreferrer noopener\">pour la modique somme de 1,3 milliard d\u2019euros<\/a>. Certains actionnaires estiment qu\u2019ils auraient mieux fait de consacrer cet argent au rachat d\u2019actions propres, mais Frans Muller est un homme de principes\u00a0: il ne veut op\u00e9rer que sur les march\u00e9s o\u00f9 il est num\u00e9ro un ou deux.\u00a0Et voil\u00e0\u00a0: il ne lui reste plus qu\u2019\u00e0 devancer Lidl.\u00a0<strong>Carrefour<\/strong>\u00a0\u2013 qui a finalis\u00e9 cette semaine l\u2019acquisition des hypermarch\u00e9s\u00a0<strong>Cora<\/strong> dans le m\u00eame pays \u2013 suit \u00e0 bonne distance.<\/p>\n\n\n\n<p>Le fait que ces quelque 20 millions de Roumains soient de fervents carnivores n\u2019a pas arr\u00eat\u00e9 le pesc\u00e9tarien notoire qu\u2019est Muller. Une r\u00e9gion viticole int\u00e9ressante d\u2019ailleurs, m\u00eame si on le sait peu. Un pouvoir d\u2019achat limit\u00e9, mais une \u00e9conomie qui renoue peu \u00e0 peu avec la croissance. La concurrence internationale y est f\u00e9roce, mais o\u00f9 ne l\u2019est-elle pas\u2009? Ainsi, le fier lion de&nbsp;<strong>Delhaize<\/strong>&nbsp;ornera bient\u00f4t 1 654 fa\u00e7ades de supermarch\u00e9s suppl\u00e9mentaires, puisque le logo de&nbsp;<strong>Mega Image<\/strong>&nbsp;en est la copie conforme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Drogue du zombie<\/h2>\n\n\n\n<p>Fait&nbsp;: le chocolat cr\u00e9e une d\u00e9pendance plus forte que l\u2019alcool. C\u2019est ce que d\u00e9montrent les r\u00e9sultats publi\u00e9s cette semaine par plusieurs multinationales. Les ventes de bi\u00e8re ont en effet beaucoup d\u00e9\u00e7u. Surtout chez&nbsp;<strong>AB InBev<\/strong>,&nbsp;qui <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-moins-de-biere-plus-de-benefices\/\" target=\"_blank\" rel=\"noreferrer noopener\">souffre toujours du boycott des&nbsp;<em>rednecks anti-woke<\/em><\/a> m\u00eame si elle sponsorise d\u00e9sormais l\u2019UFC aux \u00c9tats-Unis \u2013 le sport favori des partisans de Trump. Mais aussi chez&nbsp;<strong>Carlsberg<\/strong>, qui <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/carlsberg-beticht-rusland-van-diefstal\/\" target=\"_blank\" rel=\"noreferrer noopener\">met avant tout en cause le mauvais temps cet \u00e9t\u00e9<\/a>. Les deux brasseurs ont fortement augment\u00e9 leurs prix, comme tout producteur de marques qui se respecte, et l\u2019ont pay\u00e9 par une baisse des volumes.<\/p>\n\n\n\n<p>Tout va bien en revanche chez&nbsp;<strong>Mondelez<\/strong>, qui a pourtant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-consommateurs-apprecient-les-biscuits-mondelez-plus-chers\/\" target=\"_blank\" rel=\"noreferrer noopener\">augment\u00e9 ses tarifs de 12&nbsp;%<\/a>. Mais on le sait tous&nbsp;: risquez-vous \u00e0 croquer dans un <strong>Oreo<\/strong> et c\u2019est tout le paquet qui y passe. Les consommateurs n\u2019ont aucun moyen de d\u00e9fense contre cet irr\u00e9pressible besoin de sucre. Un peu comme une variante jusqu\u2019ici l\u00e9gale du Tranq, la c\u00e9l\u00e8bre drogue du zombie, alors qu\u2019aucun avertissement ne figure sur l\u2019emballage. O\u00f9 est Frank Vandenbroucke quand on a besoin de lui&nbsp;? Non, l\u2019avenir est radieux pour cet authentique baron de la drogue de Dirk Van de Put. En revanche, le ketchup est loin de contenir suffisamment de sucre pour provoquer de graves sympt\u00f4mes de sevrage quand les consommateurs entreprennent de d\u00e9crocher,&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-trimestre-aigre-doux-pour-kraft-heinz\/\" target=\"_blank\" rel=\"noreferrer noopener\">remarque-t-on chez&nbsp;<strong>Kraft Heinz<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Consternant<\/h2>\n\n\n\n<p>Pour leur part, les food-retailers en ont assez de ces augmentations de prix constantes de leurs fournisseurs de marque.&nbsp;Trop, c\u2019est vraiment trop. Car oui, c\u2019est d\u00e9sormais une tradition annuelle&nbsp;: le grand jeu du j\u2019augmente-tu baisses, \u00e9galement connu sous le nom de n\u00e9gociations annuelles, est \u00e0 nouveau d\u2019actualit\u00e9. Les prix des mati\u00e8res premi\u00e8res ayant de nouveau recul\u00e9, les prix de vente doivent suivre. Mais que constatent les directeurs des achats constern\u00e9s\u2009?&nbsp;<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/supermarktonderhandelingen-worden-dit-jaar-nog-bitsiger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aucun producteur ne propose de baisser ses prix<\/a>. Incompr\u00e9hensible, n\u2019est-ce pas\u2009? Ils trouvent un alli\u00e9 d\u00e9termin\u00e9 en Test Achats.<\/p>\n\n\n\n<p>Mais qu\u2019esp\u00e9raient-ils\u2009? Les arguments des marques sont connus&nbsp;: certes, plusieurs mati\u00e8res premi\u00e8res ont vu leur prix baisser, mais le sucre, le cacao et l\u2019huile d\u2019olive, entre autres, co\u00fbtent d\u00e9sormais leur poids en or, les salaires sont impayables et on ne peut ren\u00e9gocier les contrats d\u2019\u00e9nergie toutes les semaines. Il n\u2019est en tout cas plus question de compr\u00e9hension mutuelle&nbsp;: oubliez l\u2019Ukraine, la seule guerre qui compte est d\u00e9sormais celles des prix contre&nbsp;<strong>Albert Heijn<\/strong>&nbsp;et&nbsp;<strong>Jumbo<\/strong>, avec leurs promotions import\u00e9es. On peut donc s\u2019attendre \u00e0 de nouveaux boycotts. Ils commen\u00e7aient d\u00e9j\u00e0 \u00e0 nous manquer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Du jamais vu<\/h2>\n\n\n\n<p>Bien s\u00fbr, c\u2019est encore une fois la faute des Hollandais. Mais ces derniers se retrouvent pris \u00e0 leur propre pi\u00e8ge. Comment\u2009? Une petite explication s\u2019impose. Il y a un fabricant de marques qui entend les aspirations des food-retailers. Les prix doivent baisser\u2009? OK, les prix vont baisser. Pour quelques r\u00e9f\u00e9rences du moins. Et pour que cela soit parfaitement compris, ces prix plus bas seront affich\u00e9s de mani\u00e8re bien visible sur les emballages \u2013 histoire que personne ne puisse l\u2019ignorer. C\u2019est dit.<\/p>\n\n\n\n<p>Car oui, c\u2019est bien ce que fait&nbsp;<strong>Danone<\/strong>&nbsp;avec trois r\u00e9f\u00e9rences d\u2019<strong>Alpro<\/strong> v\u00e9g\u00e9tal&nbsp;: ne payez pas plus de deux euros, trouve-t-on d\u00e9sormais en rouge teint\u00e9 de fuchsia (ou inversement, c\u2019est aussi possible) sur les cartons. Impossible de passer \u00e0 c\u00f4t\u00e9. Du jamais vu.&nbsp;<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/danone-surprend-avec-un-prix-maximum-pour-alpro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Et tous les acheteurs belges ont marqu\u00e9 leur accord<\/a>. Ben oui, quand vous exigez des prix plus bas et qu\u2019on vous suit, vous ne dites pas non, n\u2019est-ce pas\u2009? Deux cha\u00eenes ne participent cependant pas \u00e0 l\u2019action, pour la simple raison qu\u2019elles s\u2019approvisionnent \u00e0 l\u2019\u00e9tranger. Pas de chance&#8230; Devinez qui&#8230; Curieux de conna\u00eetre leur r\u00e9action. \u00c0 la semaine prochaine&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Constat\u00a0: les consommateurs n\u2019aiment plus la bi\u00e8re, mais se ruinent en bonbons. Et puisque le gouvernement refuse de plafonner les prix pour endiguer l\u2019inflation, des marques s\u2019en chargent. Filet Pur d\u00e9voile-t-il le d\u00e9but d\u2019une tendance\u2009?<\/p>\n","protected":false},"author":3,"featured_media":86811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[241,124,123,1360,765,87,201,141,159,217,959,204,251],"topic":[205,386],"region":[],"class_list":["post-86845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ab-inbev","company-ahold-delhaize","company-albert-heijn","company-alpro","company-carlsberg","company-carrefour","company-colruyt","company-colruyt-group","company-danone","company-jumbo","company-kraft-heinz","company-lidl","company-mondelez","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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