{"id":87160,"date":"2023-11-08T14:54:02","date_gmt":"2023-11-08T13:54:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=87160"},"modified":"2023-11-08T14:55:26","modified_gmt":"2023-11-08T13:55:26","slug":"adidas-on-a-toujours-dit-quon-a-besoin-de-temps","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/adidas-on-a-toujours-dit-quon-a-besoin-de-temps\/","title":{"rendered":"Adidas : \u00ab\u00a0On a toujours dit qu’on a besoin de temps\u00a0\u00bb"},"content":{"rendered":"\n

Adidas <\/strong>voit son b\u00e9n\u00e9fice net chuter sans Yeezy<\/strong>. Le chiffre d’affaires a \u00e9galement baiss\u00e9 de plus de 6 % au troisi\u00e8me trimestre. Pourtant, les r\u00e9sultats sont meilleurs qu’escompt\u00e9 par la marque de baskets.<\/p>\n\n\n\n

\u00ab Un int\u00e9r\u00eat accru \u00bb<\/h2>\n\n\n\n

Le b\u00e9n\u00e9fice net d’Adidas a chut\u00e9 d’un cinqui\u00e8me au dernier trimestre. Le r\u00e9sultat s’\u00e9l\u00e8ve \u00e0 280 millions d’euros, bien qu’en excluant l’impact de la rupture avec le rappeur Ye (autrefois Kanye West), il ait augment\u00e9 de mani\u00e8re spectaculaire, passant de 66 millions d’euros \u00e0 270 millions d’euros. M\u00eame si Adidas a vendu pour 750 millions d’euros de chaussures de la collection annul\u00e9e cette ann\u00e9e, celle-ci reste un gouffre financier. Il n’y aura plus de ventes de liquidation cette ann\u00e9e, ce qui signifie que le groupe pourrait devoir amortir 300 millions d’euros suppl\u00e9mentaires.<\/p>\n\n\n\n

Dans l’ensemble, le chiffre d’affaires a baiss\u00e9 de 6,4 % pour atteindre 6 milliards d’euros, bien qu’en excluant les effets de change, il ait augment\u00e9 de 1 %. Adidas a vendu davantage dans toutes les r\u00e9gions, \u00e0 l’exception de l’Am\u00e9rique du Nord. \u00ab Mieux que pr\u00e9vu \u00bb, a d\u00e9clar\u00e9 le PDG Bj\u00f8rn Gulden. \u00ab Nous constatons un int\u00e9r\u00eat accru pour notre marque et nos produits sur tous les march\u00e9s, ainsi qu’un int\u00e9r\u00eat visiblement plus marqu\u00e9 de la part des d\u00e9taillants. Nos propres niveaux de stocks ont baiss\u00e9 de 23 %, ce qui est m\u00eame l\u00e9g\u00e8rement sup\u00e9rieur \u00e0 ce que nous avions pr\u00e9vu. \u00bb<\/p>\n\n\n\n

\u00ab Nous savons bien s\u00fbr que nos performances actuelles ne sont pas suffisantes, mais nous avons dit depuis le d\u00e9but que nous avions besoin de temps pour reconstruire cette marque fantastique, \u00bb a nuanc\u00e9 le haut dirigeant. Pour l’ensemble de l’ann\u00e9e, Adidas table d\u00e9sormais sur une l\u00e9g\u00e8re baisse du chiffre d’affaires sans effet de change et sur une perte d’exploitation de 100 millions d’euros. Au d\u00e9but de l’ann\u00e9e, la marque craignait encore une perte de pr\u00e8s de 10 % de ses ventes et une perte d’exploitation de 700 millions d’euros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adidas voit son b\u00e9n\u00e9fice net chuter sans Yeezy. Le chiffre d’affaires a \u00e9galement baiss\u00e9 de plus de 6 % au troisi\u00e8me trimestre. Pourtant, les r\u00e9sultats sont meilleurs qu’escompt\u00e9 par la marque de baskets.<\/p>\n","protected":false},"author":5,"featured_media":27368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[351],"topic":[266],"region":[],"class_list":["post-87160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-adidas","topic-resultats-financiers"],"acf":[],"yoast_head":"\nAdidas : \u00ab\u00a0On a toujours dit qu'on a besoin de temps\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas voit son b\u00e9n\u00e9fice net chuter sans Yeezy. Le chiffre d'affaires a baiss\u00e9 de 6 %. 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