{"id":87236,"date":"2023-11-09T10:39:28","date_gmt":"2023-11-09T09:39:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=87236"},"modified":"2023-11-09T10:39:30","modified_gmt":"2023-11-09T09:39:30","slug":"action-reduit-ses-prix-apres-une-croissance-de-30","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-reduit-ses-prix-apres-une-croissance-de-30\/","title":{"rendered":"Action r\u00e9duit ses prix apr\u00e8s une croissance de 30 %"},"content":{"rendered":"\n<p><strong>Action <\/strong>conna\u00eet une nouvelle pouss\u00e9e de croissance cette ann\u00e9e : le discounter a enregistr\u00e9 une hausse de plus de 30 % de son chiffre d&rsquo;affaires au cours des neuf premiers mois. La cha\u00eene baisse maintenant les prix de ses produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vers 2 500 magasins<\/h2>\n\n\n\n<p>Le chiffre d&rsquo;affaires net a augment\u00e9 de 30,5 % depuis le d\u00e9but de l&rsquo;ann\u00e9e pour atteindre 7,9 milliards d&rsquo;euros. Cette progression est due \u00e0 la poursuite de l&rsquo;expansion : 153 nouveaux magasins ont \u00e9t\u00e9 ouverts jusqu&rsquo;en septembre, ce qui porte le nombre total de magasins \u00e0 2 416 dans 11 pays europ\u00e9ens. Le discounter a \u00e9galement franchi quelques \u00e9tapes importantes : il a ouvert son 500e magasin en Allemagne, son 100e magasin en Autriche et son 50e magasin en Italie.<\/p>\n\n\n\n<p>N\u00e9anmoins, m\u00eame \u00e0 p\u00e9rim\u00e8tre constant, les ventes ont augment\u00e9 de 19,2 %. En particulier, le nombre de visites de clients a augment\u00e9, en partie gr\u00e2ce \u00e0 des r\u00e9ductions de prix dans la gamme. Hajir Hajji, PDG de l&rsquo;entreprise, a de nouveau annonc\u00e9 de nouvelles baisses de prix. \u00ab\u00a0Depuis l&rsquo;\u00e9t\u00e9 dernier, nous constatons que la tendance \u00e0 l&rsquo;augmentation des prix d&rsquo;achat s&rsquo;est invers\u00e9e, ce qui nous a d\u00e9j\u00e0 permis de r\u00e9duire les prix de plus de 900 articles (15 % de notre assortiment), parfois de plus de 10 %.\u00a0\u00bb<\/p>\n\n\n\n<p>Action ayant f\u00eat\u00e9 ses 30 ans, les employ\u00e9s ont re\u00e7u une prime d&rsquo;anniversaire. En septembre, la cha\u00eene a \u00e9galement lanc\u00e9 son premier produit circulaire dans les magasins du Benelux : un panier de rangement fabriqu\u00e9 \u00e0 partir de plastique recycl\u00e9 provenant de ses propres activit\u00e9s. D&rsquo;autres lancements de produits circulaires suivront ult\u00e9rieurement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Action conna\u00eet une nouvelle pouss\u00e9e de croissance cette ann\u00e9e : le discounter a enregistr\u00e9 une hausse de plus de 30 % de son chiffre d&rsquo;affaires au cours des neuf premiers mois. La cha\u00eene baisse maintenant les prix de ses produits.<\/p>\n","protected":false},"author":5,"featured_media":49532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[417],"topic":[266],"region":[524],"class_list":["post-87236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-action","topic-resultats-financiers","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action r\u00e9duit ses prix apr\u00e8s une croissance de 30 % - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Action a enregistr\u00e9 une hausse de plus de 30 % de son chiffre d&#039;affaires. 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