{"id":8728,"date":"2015-03-31T07:16:17","date_gmt":"2015-03-31T07:16:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/essenza-rebaptise-holland-barrett\/"},"modified":"2015-03-31T07:16:17","modified_gmt":"2015-03-31T07:16:17","slug":"essenza-rebaptise-holland-barrett","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/essenza-rebaptise-holland-barrett\/","title":{"rendered":"Essenza rebaptis\u00e9 Holland &amp; Barrett"},"content":{"rendered":"<h2>Ambitieux projets de croissance en Europe<\/h2>\n<p>Colinda Hoegee, CEO de l\u2019enseigne n\u00e9erlandaise De Tuinen et d\u2019Essenza (depuis <a href=\"fr\/f-belgique\/bgq-cosmetique-et-droguerie\/item\/15833-les-magasins-essenza-op%C3%A8rent-%C3%A0-nouveau-sous-l%E2%80%99enseigne-de-tuinen\" target=\"_blank\" rel=\"noopener\">la reprise de celle-ci par De Tuinen en 2013<\/a>), explique les raisons de ce\u00a0 rebranding : \u00ab Nous avons l\u2019ambition de nous \u00e9tendre \u00e0 l\u2019international. Nous voulons innover au-del\u00e0 des fronti\u00e8res et \u00e9voluer en dehors des sentiers battus. Une marque telle que Holland &amp; Barrett nous donne cette possibilit\u00e9. \u00bb Les deux cha\u00eenes font partie du groupe am\u00e9ricain NBTY et sont tr\u00e8s proches au niveau de leur concept retail.<\/p>\n<p>Aux Pays-Bas aussi la cha\u00eene De Tuinen sera rebaptis\u00e9e Holland &amp; Barrett. Par ailleurs l\u2019enseigne souhaite \u00e9galement s\u2019\u00e9tendre sur le march\u00e9 hollandais et atteindre le cap des 250 magasins d\u2019ici trois ans, soit pr\u00e8s du double des 150 magasins De Tuinen existants. Le d\u00e9ploiement du nouveau concept de magasin Holland &amp; Barrett sera mis en\u00a0\u0153uvre rapidement tant aux Pays-Bas qu\u2019en Belgique : le prochain nouveau magasin qui ouvrira ses portes, sera d\u00e9j\u00e0 am\u00e9nag\u00e9 selon le nouveau concept.<\/p>\n<p>La maison-m\u00e8re Holland &amp; Barrett compte plus de 700 magasins au Royaume-Uni et pr\u00e8s de 1.000 au niveau mondial. En 2012 Holland &amp; Barrett a ouvert un premier magasin en Chine. Par ailleurs la cha\u00eene nourrit de hautes ambitions en Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambitieux projets de croissance en Europe Colinda Hoegee, CEO de l\u2019enseigne n\u00e9erlandaise De Tuinen et d\u2019Essenza (depuis la reprise de celle-ci par De Tuinen en 2013), explique les raisons de ce\u00a0 rebranding : \u00ab Nous avons l\u2019ambition de nous \u00e9tendre \u00e0 l\u2019international. Nous voulons innover au-del\u00e0 des fronti\u00e8res et \u00e9voluer en dehors des sentiers battus. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Essenza rebaptis\u00e9 Holland &amp; Barrett - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/essenza-rebaptise-holland-barrett\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essenza rebaptis\u00e9 Holland &amp; Barrett - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ambitieux projets de croissance en Europe Colinda Hoegee, CEO de l\u2019enseigne n\u00e9erlandaise De Tuinen et d\u2019Essenza (depuis la reprise de celle-ci par De Tuinen en 2013), explique les raisons de ce\u00a0 rebranding : \u00ab Nous avons l\u2019ambition de nous \u00e9tendre \u00e0 l\u2019international. 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