{"id":87871,"date":"2023-11-20T11:51:28","date_gmt":"2023-11-20T10:51:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=87871"},"modified":"2023-11-20T11:51:29","modified_gmt":"2023-11-20T10:51:29","slug":"king-jouet-compte-sur-la-rentabilite-belge-en-2024","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/","title":{"rendered":"King Jouet compte sur la rentabilit\u00e9 Belge en 2024"},"content":{"rendered":"\n

King Jouet<\/strong> investit 10 millions d’euros dans la transformation de ses magasins Maxi Toys<\/strong> belges et luxembourgeois. Avec cette somme, la cha\u00eene de magasins de jouets esp\u00e8re garder une longueur d’avance sur un march\u00e9 en perte de vitesse et cro\u00eetre de 5 \u00e0 10 % au cours des trois prochaines ann\u00e9es.<\/p>\n\n\n\n

Tout le monde sur le pont<\/h2>\n\n\n\n

King Jouet a commenc\u00e9 \u00e0 regagner des parts de march\u00e9 le mois dernier, a d\u00e9clar\u00e9 \u00e0 La Libre Philippe Chalmandrier, directeur g\u00e9n\u00e9ral pour la Belgique et la Suisse. L’\u00e9t\u00e9 dernier, les magasins Maxi Toys ont \u00e9galement chang\u00e9 de nom en Belgique, m\u00eame si la marque devait rester la premi\u00e8re lors de la reprise en 2020. \u00ab\u00a0Son image a \u00e9t\u00e9 tr\u00e8s \u00e9corn\u00e9e<\/a> avec le temps,\u00a0\u00bb explique le PDG, principalement en raison de probl\u00e8mes de stockage.<\/p>\n\n\n\n

La Suisse a servi de march\u00e9 pilote : les six magasins Maxi Toys y ont d’abord chang\u00e9 de nom, en se basant sur le mod\u00e8le Be-Lux. Les le\u00e7ons que King Jouet a tir\u00e9es de cette exp\u00e9rience, la cha\u00eene les applique d\u00e9sormais \u00e0 la Belgique. Un plan d’investissement de 10 millions d’euros a \u00e9t\u00e9 mis en place : le centre de distribution belge a ferm\u00e9, mais les magasins sont r\u00e9am\u00e9nag\u00e9s, les stocks reconstitu\u00e9s et, surtout, il y a beaucoup de communication.<\/p>\n\n\n\n

\u00ab Nous avons trois grands axes de communication : le papier avec le catalogue, la radio \u2013 pour annoncer nos op\u00e9rations commerciales \u2013 et puis les r\u00e9seaux sociaux. On entend de plus en plus parler de King Jouet sur les r\u00e9seaux sociaux, \u00bb pr\u00e9cise Chalmandrier. \u00c0 No\u00ebl, tout le monde est sur le pont – y compris des heures d’ouverture \u00e9tendues et du personnel suppl\u00e9mentaire – mais le Black Friday devient \u00e9galement important. Le groupe r\u00e9alise 50 % de son chiffre d’affaires en novembre et d\u00e9cembre.<\/p>\n\n\n\n

Budget r\u00e9duit de 5 %<\/h2>\n\n\n\n

Cette ann\u00e9e, les consommateurs attendent le plus longtemps possible pour faire leurs achats et d\u00e9pensent environ 5 % de moins pour des jouets. En cons\u00e9quence, le march\u00e9 se r\u00e9tr\u00e9cit, de sorte que King Jouet est d\u00e9j\u00e0 satisfait si le chiffre d’affaires reste stable cette ann\u00e9e. Le groupe vise d\u00e9sormais une croissance de 5 \u00e0 10 % sur une p\u00e9riode de deux \u00e0 trois ans. Le fait que les plateformes telles qu’AliExpress et Amazon d\u00e9bordent de jouets contrefaits et non r\u00e9glement\u00e9s constitue toutefois une \u00e9pine dans le pied de Chalmandrier. L’Europe fait d\u00e9faut dans ce domaine, estime le PDG.<\/p>\n\n\n\n

En Belgique, King Jouet entrevoit un potentiel de croissance en ligne (de 5 % \u00e0 10-15 %) ainsi qu’en magasin dans la Belgique francophone. Certains magasins existants doivent en outre \u00eatre relocalis\u00e9s. King Jouet ne s’aventure pas en Flandre pour l’instant : c’est un autre march\u00e9, semble-t-il. En effet, King Jouet n’est pr\u00e9sent que dans les pays francophones : la France et ses territoires d’outre-mer, la Belgique, le Luxembourg, la Suisse et le Maroc. En Belgique, la cha\u00eene r\u00e9alise un chiffre d’affaires de 33 millions d’euros et est proche de la rentabilit\u00e9. En 2024, Chalmandrier table sur un b\u00e9n\u00e9fice.<\/p>\n","protected":false},"excerpt":{"rendered":"

King Jouet investit 10 millions d’euros dans la transformation de ses magasins Maxi Toys belges et luxembourgeois. Avec cette somme, la cha\u00eene de magasins de jouets esp\u00e8re garder une longueur d’avance sur un march\u00e9 en perte de vitesse et cro\u00eetre de 5 \u00e0 10 % au cours des trois prochaines ann\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":85830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[892],"topic":[282,276],"region":[226,670],"class_list":["post-87871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-king-jouet","topic-acquisition","topic-expansion","region-belgique","region-luxembourg"],"acf":[],"yoast_head":"\nKing Jouet compte sur la rentabilit\u00e9 Belge en 2024 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"King Jouet investit 10 millions d'euros dans la transformation de ses magasins Maxi Toys belges et luxembourgeois.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"King Jouet compte sur la rentabilit\u00e9 Belge en 2024 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"King Jouet investit 10 millions d'euros dans la transformation de ses magasins Maxi Toys belges et luxembourgeois.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-20T10:51:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-20T10:51:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/king-jouet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"King Jouet compte sur la rentabilit\u00e9 Belge en 2024\",\"datePublished\":\"2023-11-20T10:51:28+00:00\",\"dateModified\":\"2023-11-20T10:51:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/\"},\"wordCount\":541,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/king-jouet.jpg\",\"articleSection\":[\"Loisirs\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/\",\"name\":\"King Jouet compte sur la rentabilit\u00e9 Belge en 2024 - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/king-jouet.jpg\",\"datePublished\":\"2023-11-20T10:51:28+00:00\",\"dateModified\":\"2023-11-20T10:51:29+00:00\",\"description\":\"King Jouet investit 10 millions d'euros dans la transformation de ses magasins Maxi Toys belges et luxembourgeois.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/king-jouet.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/king-jouet.jpg\",\"width\":1000,\"height\":667,\"caption\":\"aureliefrance \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/loisirs\\\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"King Jouet compte sur la rentabilit\u00e9 Belge en 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"King Jouet compte sur la rentabilit\u00e9 Belge en 2024 - RetailDetail BE","description":"King Jouet investit 10 millions d'euros dans la transformation de ses magasins Maxi Toys belges et luxembourgeois.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"King Jouet compte sur la rentabilit\u00e9 Belge en 2024 - RetailDetail BE","og_description":"King Jouet investit 10 millions d'euros dans la transformation de ses magasins Maxi Toys belges et luxembourgeois.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/","og_site_name":"RetailDetail BE","article_published_time":"2023-11-20T10:51:28+00:00","article_modified_time":"2023-11-20T10:51:29+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/king-jouet.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"King Jouet compte sur la rentabilit\u00e9 Belge en 2024","datePublished":"2023-11-20T10:51:28+00:00","dateModified":"2023-11-20T10:51:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/"},"wordCount":541,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/king-jouet.jpg","articleSection":["Loisirs"],"inLanguage":"fr-FR","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/","name":"King Jouet compte sur la rentabilit\u00e9 Belge en 2024 - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/king-jouet.jpg","datePublished":"2023-11-20T10:51:28+00:00","dateModified":"2023-11-20T10:51:29+00:00","description":"King Jouet investit 10 millions d'euros dans la transformation de ses magasins Maxi Toys belges et luxembourgeois.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/king-jouet.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/king-jouet.jpg","width":1000,"height":667,"caption":"aureliefrance \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/king-jouet-compte-sur-la-rentabilite-belge-en-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"King Jouet compte sur la rentabilit\u00e9 Belge en 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/king-jouet.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/87871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=87871"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/87871\/revisions"}],"predecessor-version":[{"id":87872,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/87871\/revisions\/87872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/85830"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=87871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=87871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=87871"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=87871"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=87871"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=87871"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=87871"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=87871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}