{"id":87946,"date":"2023-11-20T16:47:37","date_gmt":"2023-11-20T15:47:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=87946"},"modified":"2023-11-21T09:56:57","modified_gmt":"2023-11-21T08:56:57","slug":"hm-ouvre-un-magasin-compact-a-turnhout","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-ouvre-un-magasin-compact-a-turnhout\/","title":{"rendered":"H&#038;M ouvre un magasin compact \u00e0 Turnhout"},"content":{"rendered":"\n<p>Turnhout est la premi\u00e8re ville belge \u00e0 accueillir le nouveau concept de magasin compact d\u00e9velopp\u00e9 par <strong>H&amp;M<\/strong> pour les petites villes. Ce concept mise encore plus sur l&rsquo;interaction entre les canaux physiques et num\u00e9riques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouveau comportement d&rsquo;achat<\/h2>\n\n\n\n<p>Le jeudi 23 novembre, le magasin H&amp;M de Turnhout rouvrira ses portes apr\u00e8s une r\u00e9novation compl\u00e8te. Il s&rsquo;agit d&rsquo;un magasin r\u00e9pondant \u00e0 un nouveau concept de boutique compacte que le d\u00e9taillant a d\u00e9velopp\u00e9 pour les petites villes. Les magasins doivent r\u00e9pondre aux attentes des consommateurs locaux : c&rsquo;est pourquoi H&amp;M diversifie les formats de ses magasins. Selon la cha\u00eene de mode, ce concept correspond mieux aux nouveaux comportements d&rsquo;achat : c&rsquo;est un lieu d&rsquo;interaction et d&rsquo;inspiration o\u00f9 l&rsquo;omnichannel est central.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous voulons introduire un nouveau format de magasin compact qui se situe \u00e0 l&rsquo;autre bout du spectre par rapport \u00e0 nos grands magasins&nbsp;\u00bb, explique P\u00e4r Lindback, directeur national pour la Belgique. \u00ab&nbsp;Ce faisant, nous visons principalement les petites villes, o\u00f9 nous voulons travailler avec un concept plus facile pour le client. Nous avons d\u00e9velopp\u00e9 ce format dans le monde entier et nous sommes fiers de le lancer en Belgique cette ann\u00e9e.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le bon format au bon endroit<\/h2>\n\n\n\n<p>Dans ce nouveau magasin de 979 m\u00b2, les clients ont non seulement acc\u00e8s \u00e0 une offre de mode physique compl\u00e8te &#8211; avec les collections femme, homme, enfant, Divided et H&amp;M Beauty &#8211; mais aussi \u00e0 des services et collections en ligne : pensez \u00e0 des services tels que click&amp;collect via Budbee-lockers, les retours en ligne et l&rsquo;application H&amp;M. Les terminaux num\u00e9riques permettent aux clients de passer des commandes sur le site web.<\/p>\n\n\n\n<p>Dans une interview accord\u00e9e \u00e0 RetailDetail en juin, le d\u00e9taillant avait d\u00e9j\u00e0 annonc\u00e9 l&rsquo;arriv\u00e9e du nouveau format de magasin : \u00ab&nbsp;Il s&rsquo;agit de trouver le bon emplacement et le bon format de magasin. Auparavant, \u00e0 l&rsquo;\u00e8re pr\u00e9-num\u00e9rique, il ne s&rsquo;agissait que d&#8217;emplacement, d&#8217;emplacement et d&#8217;emplacement. Aujourd&rsquo;hui, il s&rsquo;agit d&rsquo;une combinaison d&#8217;emplacement et de format. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/interview-par-lindback-hm-la-recette-du-commerce-de-detail-a-completement-change\/\">Dans les petites villes, nous avons des magasins diff\u00e9rents de ceux des grandes villes<\/a>&nbsp;\u00bb, avait alors d\u00e9clar\u00e9 M. Lindback.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turnhout est la premi\u00e8re ville belge \u00e0 accueillir le nouveau concept de magasin compact d\u00e9velopp\u00e9 par H&#038;M pour les petites villes. Ce concept mise encore plus sur l&rsquo;interaction entre les canaux physiques et num\u00e9riques. <\/p>\n","protected":false},"author":3,"featured_media":87944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[526],"topic":[340,310],"region":[],"class_list":["post-87946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-concept-de-magasin","topic-ouverture-de-magasin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H&amp;M ouvre un magasin compact \u00e0 Turnhout - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Turnhout est la premi\u00e8re ville belge \u00e0 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