{"id":88081,"date":"2023-11-22T15:05:34","date_gmt":"2023-11-22T14:05:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=88081"},"modified":"2023-11-22T15:05:42","modified_gmt":"2023-11-22T14:05:42","slug":"jysk-ouvre-son-magasin-phare-et-son-siege-social-a-schoten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-ouvre-son-magasin-phare-et-son-siege-social-a-schoten\/","title":{"rendered":"Jysk ouvre son magasin phare et son si\u00e8ge social \u00e0 Schoten"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88065\" data-id=\"88065\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Jysk Schoten<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88067\" data-id=\"88067\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88069\" data-id=\"88069\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88071\" data-id=\"88071\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88073\" data-id=\"88073\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88077\" data-id=\"88077\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88075\" data-id=\"88075\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88079\" data-id=\"88079\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Jysk<\/strong> a ouvert mercredi matin son plus grand magasin belge sur la Bredabaan \u00e0 Schoten, dans un nouveau b\u00e2timent qui abrite \u00e9galement la soci\u00e9t\u00e9 s\u0153ur <strong>Sofacompany<\/strong> ainsi que son si\u00e8ge social. Le d\u00e9taillant vise 125 magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Doublement de la taille<\/h2>\n\n\n\n<p>C&rsquo;est \u00e0 Schoten que l&rsquo;histoire belge de Jysk a commenc\u00e9, en 2017. Ce premier magasin est devenu une v\u00e9ritable success story : c&rsquo;est le plus grand magasin de la cha\u00eene danoise de d\u00e9coration d&rsquo;int\u00e9rieur au Benelux en termes de chiffre d&rsquo;affaires. Lorsque l&rsquo;enseigne a eu l&rsquo;opportunit\u00e9 d&rsquo;occuper un nouveau b\u00e2timent sur le site de l&rsquo;ancien garage Renault situ\u00e9 \u00e0 proximit\u00e9, la d\u00e9cision a rapidement \u00e9t\u00e9 prise. Aujourd&rsquo;hui, il y a un magasin phare de taille double, conforme au tout dernier concept de magasin scandinave.<\/p>\n\n\n\n<p>Jysk dispose ici de 1400 m\u00b2 d&rsquo;espace commercial et de 600 m\u00b2 d&rsquo;entrep\u00f4t. Le magasin est reli\u00e9 \u00e0 une Sofacompany de 600 m\u00b2 : cette cha\u00eene fait \u00e9galement partie du groupe Lars Larsen. Les deux devraient se renforcer mutuellement. Il y a un grand parking sous le magasin, et \u00e0 l&rsquo;\u00e9tage sup\u00e9rieur, le d\u00e9taillant occupera son nouveau si\u00e8ge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un potentiel de 125 magasins<\/h2>\n\n\n\n<p>En Belgique, Jysk a ouvert 57 magasins en six ans. \u00ab&nbsp;C&rsquo;est encore 65 trop peu&nbsp;\u00bb, d\u00e9clare Frank Christant, directeur national, qui vise 125 magasins. \u00ab&nbsp;Pendant la crise Covid, nous avons pens\u00e9 pendant un certain temps que nous pourrions nous contenter de moins de magasins, mais nous constatons aujourd&rsquo;hui que le commerce en ligne se stabilise \u00e0 une part de 15 %. Nous voulons \u00eatre pr\u00e9sents localement, jusqu&rsquo;\u00e0 dix kilom\u00e8tres de chaque client. Nous ouvrons en moyenne dix magasins par an&nbsp;\u00bb. Jysk le fait principalement en p\u00e9riph\u00e9rie : \u00ab&nbsp;Nous avons test\u00e9 d&rsquo;autres emplacements, mais la plupart des concepts urbains se sont r\u00e9v\u00e9l\u00e9s infructueux. Dans les villes, il y a certes du passage et de la conversion, mais les d\u00e9penses moyennes sont nettement inf\u00e9rieures, les gens y ach\u00e8tent moins de matelas et de meubles.&nbsp;\u00bb<\/p>\n\n\n\n<p>Chez Jysk, tout est ax\u00e9 sur l&rsquo;efficacit\u00e9. Le d\u00e9taillant a un concept de magasin unique avec des plans d&rsquo;\u00e9tag\u00e8res uniformes. Le studio de matelas occupe une place centrale. Chaque magasin compte au moins un expert en sommeil, qui a \u00e9t\u00e9 form\u00e9 \u00e0 la Jysk Sleep Academy. Cependant, il y a de la place pour les accents locaux : \u00ab&nbsp;Sur un assortiment global de 12 000 articles, nous en choisissons 4 000. Il existe des diff\u00e9rences culturelles. En Belgique, nous vendons des matelas \u00e0 ressorts, alors que les Fran\u00e7ais veulent des matelas tr\u00e8s \u00e9pais. Les Belges d\u00e9pensent un peu plus pour la d\u00e9coration que les N\u00e9erlandais, c&rsquo;est pourquoi nous accordons un peu plus d&rsquo;espace \u00e0 cette cat\u00e9gorie.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;Chez Jysk, vous pouvez faire carri\u00e8re&nbsp;\u00bb<\/h2>\n\n\n\n<p>Quels sont les points forts qui distinguent Jysk ? \u00ab&nbsp;Il s&rsquo;agit d&rsquo;une entreprise familiale. Nous faisons tout \u00e0 long terme&nbsp;\u00bb, d\u00e9clare Christant. Il donne deux exemples. \u00ab&nbsp;Avec une inflation \u00e9lev\u00e9e, nous avons investi dans les marges pour maintenir les prix bas. Ce n&rsquo;est pas le cas de tous les d\u00e9taillants, loin s&rsquo;en faut. Et lorsque l&rsquo;entreprise a propos\u00e9 un nouveau concept de magasin, nous avons d\u00e9cid\u00e9 de remodeler imm\u00e9diatement tous les magasins en trois ans. C&rsquo;est extr\u00eame.&nbsp;\u00bb Avec l&rsquo;ouverture de Schoten, les 57 magasins belges disposent d\u00e9sormais du dernier concept. Aux Pays-Bas, il y en a maintenant 75 sur 100.<\/p>\n\n\n\n<p>La diversit\u00e9 de l&rsquo;assortiment est un atout : Jysk a commenc\u00e9 par vendre des matelas, puis a rapidement ajout\u00e9 des couettes, des meubles, du mobilier de jardin et de la d\u00e9coration. \u00ab&nbsp;Nous avons la touche du design scandinave, qui est toujours tr\u00e8s populaire. Et nous avons du poids sur les prix. Nos magasins sont petits, ce qui nous permet d&rsquo;accorder plus d&rsquo;attention aux clients. Nous investissons beaucoup dans notre personnel : toute personne qui entre chez nous en tant que vendeur ou assistant manager de magasin re\u00e7oit jusqu&rsquo;\u00e0 23 jours de formation par an. Chez Jysk, vous pouvez vraiment faire carri\u00e8re : nous voulons que nos postes de direction soient occup\u00e9s \u00e0 90 % par des profils internes. Pour nous aussi, il est difficile d&rsquo;attirer du personnel : la situation est plus difficile dans des villes comme Anvers, Gand et Bruxelles, mais heureusement, nous ne devons pas fermer de magasins \u00e0 cause de la p\u00e9nurie de personnel.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jysk a ouvert mercredi matin son plus grand magasin belge sur la Bredabaan \u00e0 Schoten, dans un nouveau b\u00e2timent qui abrite \u00e9galement la soci\u00e9t\u00e9 s\u0153ur Sofacompany ainsi que son si\u00e8ge social. Le d\u00e9taillant vise 125 magasins. <\/p>\n","protected":false},"author":3,"featured_media":88065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[567,1374],"topic":[310],"region":[561],"class_list":["post-88081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-jysk","company-sofacompany","topic-ouverture-de-magasin","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jysk ouvre son magasin phare et son si\u00e8ge social \u00e0 Schoten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jysk a ouvert son plus grand magasin belge \u00e0 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