{"id":88118,"date":"2023-11-22T18:14:14","date_gmt":"2023-11-22T17:14:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=88118"},"modified":"2023-11-22T18:14:16","modified_gmt":"2023-11-22T17:14:16","slug":"2ememain-change-a-nouveau-de-mains","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/2ememain-change-a-nouveau-de-mains\/","title":{"rendered":"2\u00e8memain change \u00e0 nouveau de mains"},"content":{"rendered":"\n<p>Les sites d&rsquo;annoncees <strong>2\u00e8memain.be<\/strong> et <strong>Marktplaats <\/strong>changent de mains plus rapidement que les marchandises qu&rsquo;ils vendent. Apr\u00e8s une reprise en 2020, les plateformes de seconde main passent d\u00e9j\u00e0 dans de nouvelles mains.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acquisition de l&rsquo;ann\u00e9e<\/h2>\n\n\n\n<p>En 2020, <strong>eBay <\/strong>a vendu sa division \u00ab\u00a0petites annonces\u00a0\u00bb \u00e0 son homologue norv\u00e9gien <strong>Adevinta<\/strong>, devenant ainsi la plus grande entreprise d&rsquo;annonces au monde. \u00c0 son apog\u00e9e, Adevinta poss\u00e9dait des sites jusqu&rsquo;en Australie et en Afrique du Sud, mais elle s&rsquo;est depuis r\u00e9duite \u00e0 10 pays. Le Benelux est l&rsquo;un de ses principaux march\u00e9s, avec 2dehands.be, 2ememain.be et marktplaats.nl.<\/p>\n\n\n\n<p>Aujourd&rsquo;hui, un consortium d&rsquo;investisseurs a fait une offre de 14 milliards d&rsquo;euros pour Adevinta. Selon le Wall Street Journal, il s&rsquo;agit notamment des groupes de capital-investissement Permira et Blackstone, qui avaient d\u00e9j\u00e0 app\u00e2t\u00e9 la branche aux annonces d&rsquo;eBay. Si l&rsquo;op\u00e9ration se concr\u00e9tise, il s&rsquo;agira de l&rsquo;une des plus grandes acquisitions europ\u00e9ennes de cette ann\u00e9e.<\/p>\n\n\n\n<p>Pourtant, Adevinta ne se laisse pas s\u00e9duire si facilement : la soci\u00e9t\u00e9 cot\u00e9e en bourse ne conseille pas officiellement \u00e0 ses actionnaires de vendre et pense qu&rsquo;elle pourrait prendre encore plus de valeur \u00e0 l&rsquo;avenir. N\u00e9anmoins, les candidats \u00e0 la reprise se disent d\u00e9j\u00e0 s\u00fbrs des 72 % : eBay, qui poss\u00e8de encore des actions de la reprise, est d\u00e9j\u00e0 sur les rangs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les sites d&rsquo;annoncees 2\u00e8memain.be et Marktplaats changent de mains plus rapidement que les marchandises qu&rsquo;ils vendent. Apr\u00e8s une reprise en 2020, les plateformes de seconde main passent d\u00e9j\u00e0 dans de nouvelles mains.<\/p>\n","protected":false},"author":5,"featured_media":88115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[173],"people":[],"extra":[],"company":[1375,1043],"topic":[282],"region":[243],"class_list":["post-88118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-seconde-main","company-adevinta","company-ebay","topic-acquisition","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2\u00e8memain change \u00e0 nouveau de mains - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les sites 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