{"id":8822,"date":"2015-04-09T13:12:31","date_gmt":"2015-04-09T13:12:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/apple-bannit-les-longues-files-dattente-lors-des-lancements-de-produits\/"},"modified":"2015-04-09T13:12:31","modified_gmt":"2015-04-09T13:12:31","slug":"apple-bannit-les-longues-files-dattente-lors-des-lancements-de-produits","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/apple-bannit-les-longues-files-dattente-lors-des-lancements-de-produits\/","title":{"rendered":"Apple bannit les longues files d\u2019attente lors des lancements de produits"},"content":{"rendered":"<h2>&lsquo;Get in line online&rsquo;<\/h2>\n<p>C\u2019est ce qui ressort d\u2019un memo interne intercept\u00e9 par Business Insider : \u00ab Le temps des longues files d\u2019attente devant l\u2019Apple Store, en croisant les doigts pour que\u00a0 le produit soit encore disponible, est r\u00e9volu pour nos clients. Gr\u00e2ce \u00e0 l\u2019app-store et notre weshop, l\u2019achat de l\u2019Apple Watch ou du nouveau MacBook sera bien plus simple. Les clients sauront pr\u00e9cis\u00e9ment quand et o\u00f9 leur produit est disponible \u00bb, \u00e9crit Ahrendts.<\/p>\n<p>Et la responsable du retail, ex-CEO de Burberry\u2019s, ajoute : \u00ab Il s\u2019agit d\u2019un important changement de mentalit\u00e9 et pour cela nous avons besoin de votre aide. Dites aux clients que nos stocks sont plus importants en ligne et montrez-leur comment ils peuvent facilement passer leur commande online. \u00bb Tant que <a href=\"fr\/f-m-tail\/item\/21353-les-boutiques-online-d-apple-en-panne-pendant-11-heures\" target=\"_blank\" rel=\"noopener\">le syst\u00e8me ne tombe pas en panne<\/a>, bien entendu \u2026<\/p>\n<h2>\n<br \/>Une strat\u00e9gie r\u00e9fl\u00e9chie ou une r\u00e9action de panique ?<\/h2>\n<p>Selon certains initi\u00e9s, tout ceci cadrerait dans la strat\u00e9gie d\u2019 Ahrendts\u00a0 visant \u00e0 faire des Apple Stores des showrooms \u00e9l\u00e9gants, o\u00f9 les clients pourront d\u00e9couvrir et tester les diff\u00e9rents appareils, pour ensuite passer leur commande online, soit en magasin, soit chez eux. En m\u00eame temps cette solution permet d\u2019\u00e9viter les frustrations des clients : les nouveaux produits d\u2019Apple se vendent\u00a0 \u00e0 une telle allure qu\u2019ils sont tr\u00e8s vite en rupture de stock\u00a0 et les fans rentrent souvent les mains vides. En commandant en ligne, le client saura imm\u00e9diatement si le produit est de stock et ne rentrera donc pas bredouille.<\/p>\n<p>Toutefois certains estiment qu\u2019il y a une autre explication : l\u2019entreprise \u00e0 la pomme craindrait notamment que l\u2019Apple Watch\u00a0 ne connaisse pas un aussi grand succ\u00e8s que les iPhones et les iPads. \u00ab Gr\u00e2ce \u00e0 cette nouvelle strat\u00e9gie de vente, ils contournent cette \u00e9ventualit\u00e9 \u00bb, affirme Kristof Van der Stadt, r\u00e9dacteur en chef du magazine Datanews, dans le journal Het Laatste Nieuws. \u00ab Supposons qu\u2019il n\u2019y ait pas des centaines de personnes faisant la file, mais seulement une cinquantaine. Cela serait imm\u00e9diatement diffus\u00e9 dans la presse. Peut-\u00eatre redoutent-ils que leur montre intelligente n\u2019attire pas une grande foule ? \u00bb. R\u00e9ponse le 24 avril \u2026<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lsquo;Get in line online&rsquo; C\u2019est ce qui ressort d\u2019un memo interne intercept\u00e9 par Business Insider : \u00ab Le temps des longues files d\u2019attente devant l\u2019Apple Store, en croisant les doigts pour que\u00a0 le produit soit encore disponible, est r\u00e9volu pour nos clients. Gr\u00e2ce \u00e0 l\u2019app-store et notre weshop, l\u2019achat de l\u2019Apple Watch ou du nouveau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple bannit les longues files d\u2019attente lors des lancements de produits - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/apple-bannit-les-longues-files-dattente-lors-des-lancements-de-produits\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple bannit les longues files d\u2019attente lors des lancements de produits - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"&lsquo;Get in line online&rsquo; C\u2019est ce qui ressort d\u2019un memo interne intercept\u00e9 par Business Insider : \u00ab Le temps des longues files d\u2019attente devant l\u2019Apple Store, en croisant les doigts pour que\u00a0 le produit soit encore disponible, est r\u00e9volu pour nos clients. 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