{"id":88254,"date":"2023-11-24T12:00:40","date_gmt":"2023-11-24T11:00:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=88254"},"modified":"2023-11-24T12:00:41","modified_gmt":"2023-11-24T11:00:41","slug":"di-remporte-le-prix-du-folder-de-lannee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/di-remporte-le-prix-du-folder-de-lannee\/","title":{"rendered":"Di remporte le prix du Folder de l&rsquo;ann\u00e9e"},"content":{"rendered":"\n<p>La cha\u00eene de magasins de produits de beaut\u00e9 <strong>Di<\/strong> a remport\u00e9 le prix du Folder de l&rsquo;ann\u00e9e lors de la RetailDetail Night. Le prix du meilleur d\u00e9pliant num\u00e9rique a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 <strong>Aldi<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Papier et num\u00e9rique<\/h2>\n\n\n\n<p>La remise du prix du Folder de l&rsquo;ann\u00e9e, une initiative de BD Media, est une tradition lors de la RetailDetail Night. Sur la base de crit\u00e8res tels que la cr\u00e9ativit\u00e9, l&rsquo;appel \u00e0 l&rsquo;action et l&rsquo;assurance, le jury professionnel a d\u00e9sign\u00e9 cette ann\u00e9e le d\u00e9pliant de Di comme le vainqueur incontest\u00e9.<\/p>\n\n\n\n<p>Le jury a \u00e9galement d\u00e9sign\u00e9 le meilleur d\u00e9pliant num\u00e9rique : ce prix a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Aldi. \u00ab&nbsp;Nous ne voyons aucune contradiction entre le papier et le num\u00e9rique : les deux se compl\u00e8tent&nbsp;\u00bb, a d\u00e9clar\u00e9 Leen Dehantschutter, directrice g\u00e9n\u00e9rale de BD Media.<\/p>\n\n\n\n<p>Les consommateurs ont \u00e9galement vot\u00e9 pour leurs favoris dans quatre cat\u00e9gories. Aldi a remport\u00e9 la palme dans la cat\u00e9gorie des supermarch\u00e9s, Action dans celle de la maison, du bricolage, du jardin et des animaleries, MediaMarkt dans celle de l&rsquo;\u00e9lectrom\u00e9nager et des t\u00e9l\u00e9communications et Kruidvat dans celle de la beaut\u00e9, du style de vie et des marques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de produits de beaut\u00e9 Di a remport\u00e9 le prix du Folder de l&rsquo;ann\u00e9e lors de la RetailDetail Night. Le prix du meilleur d\u00e9pliant num\u00e9rique a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 Aldi. <\/p>\n","protected":false},"author":3,"featured_media":88252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[203,865,1377],"topic":[894],"region":[],"class_list":["post-88254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-aldi","company-bd-media","company-di","topic-retaildetail-night"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Di remporte le prix du Folder de l&#039;ann\u00e9e - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Di a remport\u00e9 le prix du Folder de l&#039;ann\u00e9e lors de la RetailDetail Night. 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