{"id":88382,"date":"2023-11-27T11:39:46","date_gmt":"2023-11-27T10:39:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=88382"},"modified":"2023-11-27T11:39:47","modified_gmt":"2023-11-27T10:39:47","slug":"birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/","title":{"rendered":"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe"},"content":{"rendered":"\n<p><strong>Birkenstock <\/strong>est de plus en plus pointilleux sur ses points de vente : depuis que la marque de sandales est d\u00e9tenue par le PDG de <strong>LVMH<\/strong>, Bernard Arnault, et par des investisseurs en bourse, elle se d\u00e9barrasse de partenaires commerciaux. La marque veut se donner une nouvelle image.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recours \u00e0 la justice<\/h2>\n\n\n\n<p>De nombreuses boutiques de chaussures (principalement des petites boutiques ind\u00e9pendantes) sont m\u00e9contentes : la marque de sandales Birkenstock refuse de les approvisionner. En Belgique, certains d\u00e9taillants veulent m\u00eame intenter une action en justice parce qu&rsquo;ils ont soudainement \u00e9t\u00e9 \u00e9cart\u00e9s comme point de vente. Dans certains cas, les commandes pour 2024 ne sont tout simplement pas accept\u00e9es, rapporte De Tijd sur la base de t\u00e9moignages.<\/p>\n\n\n\n<p>La marque est pass\u00e9e entre les mains du propri\u00e9taire de LVMH, Bernard Arnault, par l&rsquo;interm\u00e9diaire de ses fonds d&rsquo;investissement L Catterton et Financi\u00e8re Agache en 2021. En octobre de cette ann\u00e9e, l&rsquo;entreprise est \u00e9galement entr\u00e9e en bourse, o\u00f9 elle a imm\u00e9diatement atteint une valeur de 7,2 milliards d&rsquo;euros. Le fait que les sandales furent moqu\u00e9es dans le film Barbie, extr\u00eamement populaire, n&rsquo;a fait que renforcer l&rsquo;int\u00e9r\u00eat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la poursuite de Nike<\/h2>\n\n\n\n<p>Birkenstock suit maintenant l&rsquo;exemple de Nike en adoptant une strat\u00e9gie consciente de vente directe et d&rsquo;exclusivit\u00e9. \u00c0 l&rsquo;instar du fabricant de baskets, la marque a compris que la vente directe aux consommateurs permet de d\u00e9gager des marges plus \u00e9lev\u00e9es, d&rsquo;exercer un meilleur contr\u00f4le et de disposer d&rsquo;une mine de donn\u00e9es. Cela permet \u00e9galement \u00e0 l&rsquo;entreprise de mieux g\u00e9rer la production et les stocks.<\/p>\n\n\n\n<p>Les sandales \u00ab\u00a0que l&rsquo;on adore d\u00e9tester\u00a0\u00bb b\u00e9n\u00e9ficient \u00e9galement d&rsquo;une bonne gestion de l&rsquo;image. En \u00e9tant tr\u00e8s s\u00e9lectif et prudent dans le choix de ses partenaires commerciaux, le label se pr\u00e9sente davantage comme une marque haut de gamme, voire de luxe. Un positionnement qui fait ses preuves, puisque le chiffre d&rsquo;affaires s&rsquo;est \u00e9lev\u00e9 \u00e0 1,24 milliard d&rsquo;euros en 2022. En 2014, il n&rsquo;\u00e9tait que de 292 millions d&rsquo;euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birkenstock est de plus en plus pointilleux sur ses points de vente : depuis que la marque de sandales est d\u00e9tenue par le PDG de LVMH, Bernard Arnault, et par des investisseurs en bourse, elle se d\u00e9barrasse de partenaires commerciaux. La marque veut se donner une nouvelle image.<\/p>\n","protected":false},"author":5,"featured_media":88380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[731],"extra":[],"company":[1379,730],"topic":[242,488],"region":[],"class_list":["post-88382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","people-bernard-arnault","company-birkenstock","company-lvmh","topic-chaine-dapprovisionnement","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Birkenstock se d\u00e9barrasse de plein de ses partenaires commerciaux. La marque veut se donner une nouvelle image.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Birkenstock se d\u00e9barrasse de plein de ses partenaires commerciaux. La marque veut se donner une nouvelle image.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-27T10:39:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T10:39:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/shutterstock_2371028517.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe\",\"datePublished\":\"2023-11-27T10:39:46+00:00\",\"dateModified\":\"2023-11-27T10:39:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/\"},\"wordCount\":369,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2371028517.jpg\",\"articleSection\":[\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/\",\"name\":\"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2371028517.jpg\",\"datePublished\":\"2023-11-27T10:39:46+00:00\",\"dateModified\":\"2023-11-27T10:39:47+00:00\",\"description\":\"Birkenstock se d\u00e9barrasse de plein de ses partenaires commerciaux. La marque veut se donner une nouvelle image.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2371028517.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/shutterstock_2371028517.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Jeppe Gustafsson \\\/ Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe - RetailDetail BE","description":"Birkenstock se d\u00e9barrasse de plein de ses partenaires commerciaux. La marque veut se donner une nouvelle image.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/","og_locale":"fr_FR","og_type":"article","og_title":"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe - RetailDetail BE","og_description":"Birkenstock se d\u00e9barrasse de plein de ses partenaires commerciaux. La marque veut se donner une nouvelle image.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/","og_site_name":"RetailDetail BE","article_published_time":"2023-11-27T10:39:46+00:00","article_modified_time":"2023-11-27T10:39:47+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/shutterstock_2371028517.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe","datePublished":"2023-11-27T10:39:46+00:00","dateModified":"2023-11-27T10:39:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/"},"wordCount":369,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/shutterstock_2371028517.jpg","articleSection":["Mode"],"inLanguage":"fr-FR","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/","name":"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/shutterstock_2371028517.jpg","datePublished":"2023-11-27T10:39:46+00:00","dateModified":"2023-11-27T10:39:47+00:00","description":"Birkenstock se d\u00e9barrasse de plein de ses partenaires commerciaux. La marque veut se donner une nouvelle image.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/shutterstock_2371028517.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/shutterstock_2371028517.jpg","width":1000,"height":667,"caption":"Jeppe Gustafsson \/ Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-abandonne-les-heros-de-la-pantoufle-pour-les-vendeurs-de-luxe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Birkenstock abandonne les h\u00e9ros de la pantoufle pour les vendeurs de luxe"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/shutterstock_2371028517.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/88382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=88382"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/88382\/revisions"}],"predecessor-version":[{"id":88385,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/88382\/revisions\/88385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/88380"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=88382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=88382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=88382"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=88382"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=88382"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=88382"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=88382"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=88382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}