{"id":88515,"date":"2023-11-28T10:04:26","date_gmt":"2023-11-28T09:04:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=88515"},"modified":"2023-11-28T10:04:28","modified_gmt":"2023-11-28T09:04:28","slug":"decathlon-acquiert-le-specialiste-en-ligne-du-plein-air-bergfreunde","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-acquiert-le-specialiste-en-ligne-du-plein-air-bergfreunde\/","title":{"rendered":"Decathlon acquiert le sp\u00e9cialiste en ligne du plein air Bergfreunde"},"content":{"rendered":"\n<p><strong>Decathlon <\/strong>acquiert le sp\u00e9cialiste allemand des sports de montagne <strong>Bergfreunde<\/strong>, qui op\u00e8re en ligne dans 11 pays europ\u00e9ens. Le \u00ab&nbsp;pure player&nbsp;\u00bb continuera \u00e0 op\u00e9rer de mani\u00e8re autonome sous sa propre marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Atteindre de nouveaux clients<\/h2>\n\n\n\n<p>Bergfreunde, une boutique en ligne sp\u00e9cialis\u00e9e dans l&rsquo;\u00e9quipement d&rsquo;alpinisme, d&rsquo;escalade et de plein air, a \u00e9t\u00e9 fond\u00e9e en Allemagne en 2006 et op\u00e8re aujourd&rsquo;hui dans 11 pays europ\u00e9ens : Allemagne, Autriche, Suisse, Danemark, France, Finlande, Italie, Pays-Bas, Espagne, Su\u00e8de et Royaume-Uni. Dans certains pays, l&rsquo;entreprise utilise d&rsquo;autres noms de marque, comme alpiniste.fr ou alpinetrek.co.uk.<\/p>\n\n\n\n<p>Avec cette acquisition, Decathlon vise \u00e0 atteindre de nouveaux clients dans le segment haut de gamme du march\u00e9 de l&rsquo;outdoor tout en renfor\u00e7ant sa pr\u00e9sence sur plusieurs march\u00e9s cl\u00e9s en Europe. Toutefois, \u00e0 l&rsquo;instar du sp\u00e9cialiste du cyclisme en ligne Alltricks, par exemple, Bergfreunde poursuivra ses activit\u00e9s sous sa propre marque, en tant que filiale autonome et ind\u00e9pendante. Le mod\u00e8le d&rsquo;entreprise et la direction resteront \u00e9galement inchang\u00e9s, a d\u00e9clar\u00e9 le d\u00e9taillant dans un communiqu\u00e9 de presse. La transaction doit encore \u00eatre approuv\u00e9e par les autorit\u00e9s comp\u00e9tentes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decathlon acquiert le sp\u00e9cialiste allemand des sports de montagne Bergfreunde, qui op\u00e8re en ligne dans 11 pays europ\u00e9ens. Le \u00ab pure player \u00bb continuera \u00e0 op\u00e9rer de mani\u00e8re autonome sous sa propre marque. <\/p>\n","protected":false},"author":3,"featured_media":88513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[282],"region":[],"class_list":["post-88515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Decathlon acquiert le sp\u00e9cialiste en ligne du plein air Bergfreunde - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Decathlon acquiert le sp\u00e9cialiste allemand des 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