{"id":89126,"date":"2023-12-08T10:10:09","date_gmt":"2023-12-08T09:10:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=89126"},"modified":"2023-12-08T10:10:11","modified_gmt":"2023-12-08T09:10:11","slug":"mcdonalds-sattaque-a-starbucks-avec-le-concept-de-commodite-cosmcs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mcdonalds-sattaque-a-starbucks-avec-le-concept-de-commodite-cosmcs\/","title":{"rendered":"McDonald’s s’attaque \u00e0 Starbucks avec le concept de commodit\u00e9 CosMc’s"},"content":{"rendered":"\n

CosMc’s est le nom d’un nouveau concept de restaurant compact de McDonald’s<\/strong>, qui servira principalement des boissons chaudes et froides et des en-cas. Le premier \u00e9tablissement test ouvre ses portes ce mois-ci, et neuf autres suivront l’ann\u00e9e prochaine.<\/p>\n\n\n\n

Un segment de march\u00e9 rentable<\/h2>\n\n\n\n

Ce nouveau concept de restaurant de style r\u00e9tro porte le nom d’une mascotte de McDonald’s des ann\u00e9es 1980, qui tenait \u00e0 la fois de l’extraterrestre, du robot et du surfeur. Avec CosMc’s, le g\u00e9ant de la restauration rapide veut v\u00e9rifier s’il peut jouer un r\u00f4le significatif sur le march\u00e9 en pleine croissance et tr\u00e8s rentable du caf\u00e9 et des boissons, le territoire de Starbucks<\/strong>. L’ajout de boissons \u00e0 l’offre des restaurants existants rendrait les op\u00e9rations trop complexes, selon le raisonnement, d’o\u00f9 la n\u00e9cessit\u00e9 d’une enseigne distincte.<\/p>\n\n\n\n

Le nouveau venu cible principalement les occasions de consommation de l’apr\u00e8s-midi : \u00ab Si vous avez besoin d’un coup de fouet \u00e0 15 heures, vous allez chez CosMc’s \u00bb. Selon le PDG Chris Kempczinski, il s’agit d’un march\u00e9 pouvant atteindre 100 milliards de dollars<\/a>, qui cro\u00eet plus rapidement que le reste du segment de la restauration d\u00e9contract\u00e9e et dont les marges sont sup\u00e9rieures. Mais pour l’instant, McDonald’s se limite \u00e0 un projet pilote \u00e0 petite \u00e9chelle dont l’impact est limit\u00e9.<\/p>\n\n\n\n

Des tests approfondis<\/h2>\n\n\n\n

La premi\u00e8re succursale ouvre actuellement ses portes \u00e0 Bolingbrook, dans l’Illinois, et neuf autres succursales au Texas devraient ouvrir l’ann\u00e9e prochaine. McDonald’s souhaite tester le concept \u00e0 grande \u00e9chelle avant de proc\u00e9der \u00e0 un v\u00e9ritable d\u00e9ploiement. Pour ce faire, la cha\u00eene de restauration rapide testera diff\u00e9rents mod\u00e8les compacts, y compris avec diff\u00e9rentes baies de conduite \u00ab drive-thru \u00bb pour un service rapide.<\/p>\n\n\n\n

Que trouveront les consommateurs chez CosMc’s ? Des boissons aux \u00ab combinaisons de saveurs audacieuses et inattendues, aux couleurs vives et aux fonctions renforc\u00e9es \u00bb, selon le communiqu\u00e9 de presse. Des limonades et des th\u00e9s sp\u00e9ciaux, ainsi que des caf\u00e9s froids, par exemple. Le menu comporte des noms originaux tels que Sour Cherry Energy Slush, Tropical Spiceade et S’mores Cold Brew.<\/p>\n\n\n\n

Sur la carte des snacks, les clients trouveront des classiques des restaurants McDonald’s, notamment le McFlurry et l’Egg McMuffin, ainsi que des brownies, des biscuits, des bretzels et des sandwichs sal\u00e9s, tels que le Creamy Avocado Tomatillo ou le Spicy Queso Sandwich.<\/p>\n","protected":false},"excerpt":{"rendered":"

CosMc’s est le nom d’un nouveau concept de restaurant compact de McDonald’s, qui servira principalement des boissons chaudes et froides et des en-cas. Le premier \u00e9tablissement test ouvre ses portes ce mois-ci, et neuf autres suivront l’ann\u00e9e prochaine. <\/p>\n","protected":false},"author":3,"featured_media":89124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[265],"topic":[462],"region":[446],"class_list":["post-89126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-mcdonalds","topic-innovation","region-etats-unis-2"],"acf":[],"yoast_head":"\nMcDonald's s'attaque \u00e0 Starbucks avec le concept de commodit\u00e9 CosMc's - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"CosMc's est le nom d'un nouveau concept de restaurant compact de McDonald's, qui servira principalement des boissons et des en-cas.\" \/>\n<meta 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