{"id":89345,"date":"2023-12-12T12:41:47","date_gmt":"2023-12-12T11:41:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=89345"},"modified":"2023-12-12T12:43:17","modified_gmt":"2023-12-12T11:43:17","slug":"wibra-met-la-main-sur-les-magasins-big-bazar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/wibra-met-la-main-sur-les-magasins-big-bazar\/","title":{"rendered":"Wibra met la main sur les magasins Big Bazar"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89333\" data-id=\"89333\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Beveren-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Beveren-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Beveren-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Beveren-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Beveren-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Beveren.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89331\" data-id=\"89331\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230330_084022.jpg-gecompr.-1024x768.jpg\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/sfeerfoto-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/sfeerfoto-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/sfeerfoto.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89327\" data-id=\"89327\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195052.jpg-gecompr.-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195052.jpg-gecompr.-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195052.jpg-gecompr.-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195052.jpg-gecompr.-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195052.jpg-gecompr.-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195052.jpg-gecompr.-2048x1536.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89337\" data-id=\"89337\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/handdoeken-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/handdoeken-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/handdoeken-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/handdoeken-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/handdoeken.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89339\" data-id=\"89339\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/schoolassortiment-1024x768.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/schoolassortiment-1024x768.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/schoolassortiment-300x225.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/schoolassortiment-768x576.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/schoolassortiment-1536x1152.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/schoolassortiment.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89329\" data-id=\"89329\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195223-900x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195223-900x1024.jpg 900w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195223-264x300.jpg 264w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195223-768x874.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195223-1349x1536.jpg 1349w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230329_195223-1799x2048.jpg 1799w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89325\" data-id=\"89325\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115712-bijgesneden-630x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115712-bijgesneden-630x1024.jpg 630w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115712-bijgesneden-185x300.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115712-bijgesneden-768x1249.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115712-bijgesneden-945x1536.jpg 945w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115712-bijgesneden-1260x2048.jpg 1260w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115712-bijgesneden-scaled.jpg 1575w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"561\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89323\" data-id=\"89323\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115654-bijgesneden-561x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115654-bijgesneden-561x1024.jpg 561w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115654-bijgesneden-164x300.jpg 164w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115654-bijgesneden-768x1402.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115654-bijgesneden-841x1536.jpg 841w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115654-bijgesneden-1122x2048.jpg 1122w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/20230323_115654-bijgesneden-scaled.jpg 1402w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89343\" data-id=\"89343\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Sien-819x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Sien-819x1024.jpeg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Sien-240x300.jpeg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Sien-768x960.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Sien-1229x1536.jpeg 1229w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/Sien.jpeg 1280w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Wibra<\/strong> acc\u00e9l\u00e8re son expansion : aux Pays-Bas, le d\u00e9taillant profite de la r\u00e9cente faillite de <strong>Big Bazar<\/strong> pour ouvrir plus de 20 magasins suppl\u00e9mentaires ; plusieurs dossiers en Belgique sont \u00e9galement dans la derni\u00e8re ligne droite. Le concept des magasins est en cours d&rsquo;affinement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunit\u00e9s aux Pays-Bas<\/h2>\n\n\n\n<p>Apr\u00e8s l&rsquo;ouverture de magasins \u00e0 Beveren et Waregem, Wibra cl\u00f4ture l&rsquo;ann\u00e9e avec 52 magasins en Belgique. Et ce n&rsquo;est pas fini : \u00ab&nbsp;Il y a encore un certain nombre de dossiers dans la derni\u00e8re ligne droite pour la signature&nbsp;\u00bb, d\u00e9clare Claudine Nachtergaele, directrice nationale, \u00e0 RetailDetail. Les excellents chiffres de 2022 ont d\u00e9j\u00e0 montr\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/2022-une-annee-record-pour-wibra\/\">que la relance en Belgique est un succ\u00e8s<\/a>.<\/p>\n\n\n\n<p>C&rsquo;est surtout aux Pays-Bas &#8211; o\u00f9 le discounter non alimentaire poss\u00e8de d\u00e9j\u00e0 plus de 200 magasins &#8211; que les choses \u00e9voluent rapidement : apr\u00e8s tout, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-rideau-tombe-sur-big-bazar\/\">la faillite de Big Bazar<\/a> a ouvert des opportunit\u00e9s dans ce pays, qui compte d\u00e9sormais un \u00e0 deux magasins par semaine au cours du premier trimestre. \u00ab&nbsp;Nous y ouvrons actuellement des magasins \u00e0 un rythme acc\u00e9l\u00e9r\u00e9 en raison de la fermeture de Big Bazar. Quatorze propri\u00e9t\u00e9s ont d\u00e9j\u00e0 \u00e9t\u00e9 concr\u00e8tement sign\u00e9es, et on peut supposer qu&rsquo;une dizaine d&rsquo;autres viendront s&rsquo;y ajouter.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plaisir d&rsquo;achat et commodit\u00e9<\/h2>\n\n\n\n<p>Wibra peaufine \u00e9galement son concept de magasin. Apr\u00e8s avoir <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-wibra-rend-le-discount-plus-ludique-2\/\">lanc\u00e9 une nouvelle image de marque<\/a> au d\u00e9but de l&rsquo;ann\u00e9e 2022, le d\u00e9taillant affine et approfondit certains aspects. \u00ab&nbsp;Nous voulons toujours surprendre le client. \u00c0 chaque visite, il doit \u00eatre surpris par l&rsquo;assortiment actuel. Avec une \u00e9quipe d&rsquo;achat nouvelle et relativement jeune, nous y parvenons bien&nbsp;\u00bb, a d\u00e9clar\u00e9 Claudine Nachtergaele. \u00ab&nbsp;Nous voulons utiliser certains \u2018univers\u2019 de mani\u00e8re plus large. Par exemple, nous disposons d&rsquo;un assortiment de plus en plus large dans le domaine de l&rsquo;entretien. Nous continuons \u00e9galement \u00e0 \u00e9largir notre gamme dans les secteurs du b\u00e9b\u00e9, de l&rsquo;artisanat et de la cuisine.&nbsp;\u00bb<\/p>\n\n\n\n<p>Les pr\u00e9sentations en volume restent importantes pour le discounter, mais Wibra cr\u00e9e une atmosph\u00e8re plus chaleureuse en proc\u00e9dant \u00e0 des ajustements en termes de communication, d&rsquo;image du magasin et de mat\u00e9riel. Des photographies d&rsquo;ambiance chaleureuse ornent les murs et les piliers, de nouveaux meubles am\u00e9liorent l&rsquo;exp\u00e9rience d&rsquo;achat et cr\u00e9ent plus d&rsquo;efficacit\u00e9 dans le magasin. \u00ab&nbsp;Nous nous sommes en outre engag\u00e9s \u00e0 mettre en place un parcours agr\u00e9able o\u00f9 nous \u2018guidons\u2019 doucement le client \u00e0 travers le magasin&nbsp;\u00bb, explique-t-elle. \u00ab&nbsp;Nous mettons ainsi un peu plus l&rsquo;accent sur la d\u00e9couverte et le plaisir d&rsquo;acheter que sur les rayons purement fonctionnels.&nbsp;\u00bb<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous continuons \u00e0 penser aux besoins du client et \u00e0 d\u00e9ployer un maximum d&rsquo;efforts en mati\u00e8re de commodit\u00e9. En pr\u00e9sentant les articles par univers, les acheteurs peuvent rapidement tout trouver : les piles avec les jouets, les bougies avec les chandeliers. C&rsquo;est ainsi que nous inspirons. Nous mettons encore plus l&rsquo;accent sur ce que le client recherche \u00e0 ce moment-l\u00e0&nbsp;\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wibra acc\u00e9l\u00e8re son expansion : aux Pays-Bas, le d\u00e9taillant profite de la r\u00e9cente faillite de Big Bazar pour ouvrir plus de 20 magasins suppl\u00e9mentaires ; plusieurs dossiers en Belgique sont \u00e9galement dans la derni\u00e8re ligne droite. Le concept des magasins est en cours d&rsquo;affinement. <\/p>\n","protected":false},"author":3,"featured_media":89333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[867],"topic":[340,276],"region":[324],"class_list":["post-89345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-wibra","topic-concept-de-magasin","topic-expansion","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wibra met la main sur les magasins Big Bazar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Wibra acc\u00e9l\u00e8re son expansion : aux Pays-Bas, le 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