{"id":89378,"date":"2023-12-13T08:54:49","date_gmt":"2023-12-13T07:54:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=89378"},"modified":"2023-12-13T08:54:50","modified_gmt":"2023-12-13T07:54:50","slug":"colruyt-gagne-des-parts-de-marche-mais-voit-la-pression-promotionnelle-augmenter","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-gagne-des-parts-de-marche-mais-voit-la-pression-promotionnelle-augmenter\/","title":{"rendered":"Colruyt gagne des parts de march\u00e9 mais voit la pression promotionnelle augmenter"},"content":{"rendered":"\n

Colruyt Group<\/strong> voit son chiffre d’affaires et son b\u00e9n\u00e9fice augmenter fortement gr\u00e2ce \u00e0 des hausses de prix, \u00e0 des gains de parts de march\u00e9 et \u00e0 la ma\u00eetrise des co\u00fbts. Toutefois, le d\u00e9taillant constate que la pression sur les prix et les promotions augmente \u00e0 nouveau sur le march\u00e9 belge. <\/p>\n\n\n\n

Sortir de la vall\u00e9e<\/h2>\n\n\n\n

Colruyt sort de la vall\u00e9e, si l’on en croit les chiffres semestriels meilleurs que pr\u00e9vu publi\u00e9s par le d\u00e9taillant mardi soir. Le chiffre d’affaires a augment\u00e9 de 16 % pour atteindre pr\u00e8s de 5,5 milliards d’euros, le b\u00e9n\u00e9fice d’exploitation a plus que doubl\u00e9, passant de 108 \u00e0 246 millions d’euros, et la marge est pass\u00e9e de 2,3 \u00e0 4,5 %. Ces r\u00e9sultats s’expliquent en partie par le retour des clients et l’arriv\u00e9e de nouveaux clients dans les magasins : la part de march\u00e9 des supermarch\u00e9s (Colruyt, Okay et Spar) est pass\u00e9e de 30,9 % \u00e0 32,1 %. En outre, le d\u00e9taillant a pu limiter l’augmentation des co\u00fbts d’exploitation en mettant davantage l’accent sur les processus, le contr\u00f4le des co\u00fbts et l’efficacit\u00e9.<\/p>\n\n\n\n

Colruyt a pu augmenter ses prix de vente au cours du dernier semestre parce que ses concurrents ont fait de m\u00eame. Aujourd’hui, le d\u00e9taillant affirme qu’il subit \u00e0 nouveau une pression croissante sur les prix et les promotions sur le march\u00e9 belge. La concurrence s’intensifie. Cela explique peut-\u00eatre pourquoi le d\u00e9taillant joue les durs dans les n\u00e9gociations annuelles en cours avec ses fournisseurs de marques : les produits d’Unilever<\/strong> et de Mars<\/strong> sont actuellement absents des magasins<\/a>, apr\u00e8s qu’un diff\u00e9rend sur les prix avec AB InBev<\/strong> a finalement abouti \u00e0 un accord.<\/p>\n","protected":false},"excerpt":{"rendered":"

Colruyt Group voit son chiffre d’affaires et son b\u00e9n\u00e9fice augmenter fortement gr\u00e2ce \u00e0 des hausses de prix, \u00e0 des gains de parts de march\u00e9 et \u00e0 la ma\u00eetrise des co\u00fbts. Toutefois, le d\u00e9taillant constate que la pression sur les prix et les promotions augmente \u00e0 nouveau sur le march\u00e9 belge. <\/p>\n","protected":false},"author":3,"featured_media":75045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[141],"topic":[266],"region":[],"class_list":["post-89378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","topic-resultats-financiers"],"acf":[],"yoast_head":"\nColruyt gagne des parts de march\u00e9 mais voit la pression promotionnelle augmenter - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt Group voit son chiffre d'affaires et son b\u00e9n\u00e9fice augmenter gr\u00e2ce \u00e0 des hausses de prix, \u00e0 des 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