{"id":894,"date":"2011-10-18T08:07:14","date_gmt":"2011-10-18T08:07:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/chaine-de-mode-hollandaise-shoeby-a-la-conquete-de-la-belgique\/"},"modified":"2011-10-18T08:07:14","modified_gmt":"2011-10-18T08:07:14","slug":"chaine-de-mode-hollandaise-shoeby-a-la-conquete-de-la-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/chaine-de-mode-hollandaise-shoeby-a-la-conquete-de-la-belgique\/","title":{"rendered":"Cha\u00eene de mode hollandaise Shoeby \u00e0 la conqu\u00eate de la Belgique"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-right: 10px\" alt=\"\" title=\"\" src=\"\/sites\/default\/files\/spacer.png\" align=\"left\" height=\"133\" width=\"200\" \/>La cha\u00eene de mode hollandaise Shoeby a d\u2019ambitieux projets d\u2019avenir. Aux Pays-Bas l\u2019enseigne, qui f\u00eate cette ann\u00e9e son trenti\u00e8me anniversaire, compte plus de 225 magasins. L\u2019entreprise souhaite poursuivre cette croissance sur le march\u00e9 national en cr\u00e9ant des <strong>shop-in-shops<\/strong> dans les grands magasins. En Belgique le groupe esp\u00e8re augmenter le nombre de ses magasins en ayant recours \u00e0 la <strong>franchise<\/strong>.<\/p>\n<h2>Premier magasin franchis\u00e9 en Belgique \u2026<\/h2>\n<\/p>\n<p>Actuellement Shoeby poss\u00e8de <strong>sept magasins<\/strong> en Belgique, qui jusqu\u2019\u00e0 pr\u00e9sent sont exploit\u00e9s en gestion propre. Toutefois la cha\u00eene souhaiterait passer dans notre pays \u00e0 la formule de franchise et augmenter progressivement le nombre de magasins. Marijke van Noten, avec son magasin \u00e0 Geel, est la premi\u00e8re franchis\u00e9e belge de Shoeby.<\/p>\n<\/p>\n<p>\u00abNous prouvons en Belgique et aux Pays-Bas que nous obtenons de bons r\u00e9sultats, gr\u00e2ce entre autres \u00e0 une rotation r\u00e9guli\u00e8re des collections, une approche marketing bien pens\u00e9e et un bon service. Autre facteur important de notre r\u00e9ussite aux Pays-Bas est notre collaboration positive avec nos franchis\u00e9s. Nous esp\u00e9rons conna\u00eetre le m\u00eame succ\u00e8s en Belgique gr\u00e2ce \u00e0\u00a0 la franchise\u00bb explique Hans den Arend, CFO chez Shoeby.<\/p>\n<h2>\u2026et premier shop-in-shop aux Pays-Bas <\/h2>\n<\/p>\n<p>Mais Shoeby poursuit \u00e9galement son chemin sur le march\u00e9 n\u00e9erlandais avec l\u2019ouverture\u00a0 cette ann\u00e9e de son premier shop-in-shop dans le grand magasin <strong>V&amp;D<\/strong> \u00e0 Amstelveen. Le client y trouvera les collections dames et enfants.<\/p>\n<\/p>\n<p>Shoeby a ouvert son premier magasin en 1981 \u00e0 Den Bosch. A cette \u00e9poque l\u2019assortiment du magasin \u00e9tait constitu\u00e9 de jeans et de chaussures pour femmes et hommes. Trente ans plus tard Shoeby propose deux formules (Shoeby pour femmes et hommes, Shoeby Kids pour enfants) et compte environ 230 magasins aux Pays-Bas et en Belgique et &#8211; selon leurs propres dires \u2013 plus de 700.000 clients fixes.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de mode hollandaise Shoeby a d\u2019ambitieux projets d\u2019avenir. Aux Pays-Bas l\u2019enseigne, qui f\u00eate cette ann\u00e9e son trenti\u00e8me anniversaire, compte plus de 225 magasins. L\u2019entreprise souhaite poursuivre cette croissance sur le march\u00e9 national en cr\u00e9ant des shop-in-shops dans les grands magasins. En Belgique le groupe esp\u00e8re augmenter le nombre de ses magasins en ayant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cha\u00eene de mode hollandaise Shoeby \u00e0 la conqu\u00eate de la Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/chaine-de-mode-hollandaise-shoeby-a-la-conquete-de-la-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cha\u00eene de mode hollandaise Shoeby \u00e0 la conqu\u00eate de la Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de mode hollandaise Shoeby a d\u2019ambitieux projets d\u2019avenir. 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