{"id":89442,"date":"2023-12-14T11:31:41","date_gmt":"2023-12-14T10:31:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=89442"},"modified":"2023-12-14T11:31:42","modified_gmt":"2023-12-14T10:31:42","slug":"le-supermarche-en-ligne-rohlik-setend-en-europe-avec-un-concept-disruptif","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-rohlik-setend-en-europe-avec-un-concept-disruptif\/","title":{"rendered":"Le supermarch\u00e9 en ligne Rohlik s’\u00e9tend en Europe avec un concept disruptif"},"content":{"rendered":"\n

Avec une proposition qui se diff\u00e9rencie clairement du quick commerce et des supermarch\u00e9s en ligne traditionnels, Rohlik<\/strong> vise \u00e0 \u00eatre un perturbateur dans le commerce de d\u00e9tail alimentaire europ\u00e9en, d\u00e9clare le fondateur et PDG Tom\u00e1\u0161 \u010cupr.<\/p>\n\n\n\n

Conqu\u00e9rir d’abord l’Allemagne<\/h2>\n\n\n\n

L’un des acteurs les plus notables du secteur europ\u00e9en de l’\u00e9picerie en ligne est le tch\u00e8que Rohlik, fond\u00e9 en 2014 et op\u00e9rant d\u00e9sormais dans 13 villes en R\u00e9publique tch\u00e8que, en Roumanie, en Hongrie, en Autriche et en Allemagne. Son expansion pr\u00e9vue en Espagne et en Italie a \u00e9t\u00e9 report\u00e9e en raison de la situation \u00e9conomique difficile, mais d’ici 2030, l’entreprise vise \u00e0 op\u00e9rer dans 30 villes europ\u00e9ennes.<\/p>\n\n\n\n

Il convient de noter que Rohlik a choisi d’entrer sur chaque march\u00e9 sous un nom diff\u00e9rent : en Hongrie, il s’agit de Kifli.hu, en Autriche de Gurkerl.at et en Allemagne de Knuspr.de. Ce pays est prioritaire : il s’agit d’abord de s’y imposer, puis de s’\u00e9tendre au reste de l’Europe, tel est le plan. Knuspr est d\u00e9j\u00e0 le leader du march\u00e9 \u00e0 Munich et \u00e0 Francfort. Elle a r\u00e9cemment rachet\u00e9 \u00e0 Edeka<\/strong> le service de livraison Bringmeister \u00e0 Berlin. Hambourg et peut-\u00eatre une autre ville allemande suivront dans l’ann\u00e9e \u00e0 venir.<\/p>\n\n\n\n

Rentable<\/h2>\n\n\n\n

Dans une interview accord\u00e9e au site web Sifted.eu, le directeur g\u00e9n\u00e9ral \u010cupr d\u00e9crit \u00ab sa \u00bb Rohlik comme une combinaison de Tesco<\/strong>, Whole Foods Market<\/strong>, du boucher local, du boulanger, d’un caf\u00e9 chic, d’une pharmacie et d’un magasin de jouets : \u00ab Nous ne servons pas une mission de magasin comme un supermarch\u00e9, nous en servons cinq ou six<\/a> \u00bb, d\u00e9clare-t-il. \u00ab Et nous sommes rentables. \u00bb Le supermarch\u00e9 en ligne maintient \u00e9galement des prix comp\u00e9titifs.<\/p>\n\n\n\n

Le fait que les acteurs du commerce rapide soient en difficult\u00e9 ne surprend pas le PDG. \u00ab Il n’y a pas de mod\u00e8le d’entreprise \u00bb, dit-il. \u00ab Il n’y a pas non plus de fid\u00e9lit\u00e9. Dans un magasin aussi petit et sombre, vous ne pouvez pas proposer un assortiment qui plaira aux clients. \u00bb Rohlik est diff\u00e9rent : le d\u00e9taillant propose un assortiment complet pour les courses hebdomadaires, des aliments secs aux produits m\u00e9nagers, en passant par les produits locaux, les articles de toilette, les aliments pour animaux et bien plus encore. Rohlik propose 17 000 articles au total, contre 1 500 \u00e0 4 000 articles seulement pour les soci\u00e9t\u00e9s de livraison flash.<\/p>\n\n\n\n

Les commandes ne sont peut-\u00eatre pas livr\u00e9es dans les dix minutes, mais si n\u00e9cessaire, elles le sont dans l’heure, gr\u00e2ce \u00e0 un syst\u00e8me logistique efficace. Les livraisons sont effectu\u00e9es \u00e0 partir de centres de distribution automatis\u00e9s pour lesquels l’entreprise a d\u00e9velopp\u00e9 son propre logiciel. Les robots travaillent trois fois plus vite que les humains.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec une proposition qui se diff\u00e9rencie clairement du quick commerce et des supermarch\u00e9s en ligne traditionnels, Rohlik vise \u00e0 \u00eatre un perturbateur dans le commerce de d\u00e9tail alimentaire europ\u00e9en, d\u00e9clare le fondateur et PDG Tom\u00e1\u0161 \u010cupr.<\/p>\n","protected":false},"author":3,"featured_media":89443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[253],"topic":[198,276],"region":[243],"class_list":["post-89442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-rohlik","topic-e-commerce","topic-expansion","region-europe"],"acf":[],"yoast_head":"\nLe supermarch\u00e9 en ligne Rohlik s'\u00e9tend en Europe avec un concept disruptif - 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