{"id":895,"date":"2011-10-18T08:40:51","date_gmt":"2011-10-18T08:40:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/journee-des-idees-de-kruidvat-un-grand-succes\/"},"modified":"2011-10-18T08:40:51","modified_gmt":"2011-10-18T08:40:51","slug":"journee-des-idees-de-kruidvat-un-grand-succes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/journee-des-idees-de-kruidvat-un-grand-succes\/","title":{"rendered":"Journ\u00e9e des Id\u00e9es de Kruidvat un grand succ\u00e8s"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-right: 10px\" alt=\"\" title=\"\" src=\"\/sites\/default\/files\/spacer.png\" align=\"left\" height=\"133\" width=\"200\" \/>Vendredi dernier la cha\u00eene de droguerie hollandaise <strong>Kruidvat<\/strong> organisait pour la premi\u00e8re fois en Belgique la \u2018Journ\u00e9e des Id\u00e9es A.S. Watson&rsquo;. L\u2019\u00e9v\u00e9nement a eu lieu \u00e0 l\u2019h\u00f4tel Crown Plaza \u00e0 Anvers, o\u00f9 pas moins de 55 candidats avaient \u00e9t\u00e9 invit\u00e9s \u00e0 introduire leur nouvelle id\u00e9e de produit. <\/p>\n<p>\u00a0<\/p>\n<p>Chacun d\u2019entre eux disposait de 15 minutes seulement, afin de pr\u00e9senter son concept et de convaincre les acheteurs de Kruidvat d\u2019introduire le produit dans leur gamme.<\/p>\n<h2>20% de la gamme issu des bonnes id\u00e9es des inventeurs<\/h2>\n<p>Avec sa \u2018Journ\u00e9e des Id\u00e9es\u2019, Kruidvat esp\u00e8re d\u00e9couvrir de nouveaux fournisseurs innovants, osant quitter les sentiers battus. Le concept existe d\u00e9j\u00e0 depuis cinq ans aux Pays-Bas et conna\u00eet un grand succ\u00e8s. \u00ab\u00a080% de nos produits sont livr\u00e9s par les grands noms, les grands fournisseurs. Mais tous ces autres articles amusants et innovants proviennent d\u2019ailleurs. Pour nos acheteurs il est impossible de se tenir au courant de tout cela\u00a0\u00bb, explique Erik Menger, senior buyer chez A.S. Watson (groupe retail dont fait partie Kruidvat) au journal De Standaard.<\/p>\n<h2>Plein d&rsquo;astuces et bonnes id\u00e9es <\/h2>\n<p>Et les bonnes id\u00e9es n\u2019ont pas fait d\u00e9faut durant cette journ\u00e9e. L\u2019un des participants a pr\u00e9sent\u00e9 un nouveau produit anti-ronflement\u00a0: un \u00e9lastique \u00e0 fixer dans le nez &#8211; tout cela dans un emballage personnalis\u00e9 au logo de Kruidvat. Un autre candidat a con\u00e7u un syst\u00e8me de semelles antid\u00e9rapantes, les \u2018Snow Grips\u2019\u00a0: des petits filets en caoutchouc munis de dix spikes \u00e0 enfiler au-dessus des chaussures en cas de verglas.<\/p>\n<p>\u00a0<\/p>\n<p>N\u00e9anmoins toutes les id\u00e9es pr\u00e9sent\u00e9es n\u2019\u00e9taient pas n\u00e9cessairement de nouvelles inventions : ainsi le \u2018Bag Bubble\u2019 est un ballon en plastique transparent fix\u00e9 sur un cylindre en carton et plac\u00e9 pr\u00e8s de la caisse. Le client peut y d\u00e9poser ses sacs de courses en plastique non-utilis\u00e9s, pour qu\u2019un autre client puisse ensuite les r\u00e9utiliser. \u00ab\u00a0Le Bag Bubble existe d\u00e9j\u00e0 depuis trois ans aux Pays-Bas et conna\u00eet un grand succ\u00e8s\u00a0\u00bb, selon son inventeur. \u00ab\u00a0En Belgique nous ne nous sommes pas encore embarqu\u00e9s avec une grande cha\u00eene de magasins. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>A pr\u00e9sent, c\u2019est \u00e0 Kruidvat de d\u00e9cider quelles sont les id\u00e9es qui les int\u00e9ressent. Les inventeurs concern\u00e9s recevront alors une deuxi\u00e8me invitation d\u2019ici deux semaines. C\u2019est alors que commencera la vraie aventure \u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendredi dernier la cha\u00eene de droguerie hollandaise Kruidvat organisait pour la premi\u00e8re fois en Belgique la \u2018Journ\u00e9e des Id\u00e9es A.S. Watson&rsquo;. L\u2019\u00e9v\u00e9nement a eu lieu \u00e0 l\u2019h\u00f4tel Crown Plaza \u00e0 Anvers, o\u00f9 pas moins de 55 candidats avaient \u00e9t\u00e9 invit\u00e9s \u00e0 introduire leur nouvelle id\u00e9e de produit. \u00a0 Chacun d\u2019entre eux disposait de 15 minutes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Journ\u00e9e des Id\u00e9es de Kruidvat un grand succ\u00e8s - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/journee-des-idees-de-kruidvat-un-grand-succes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Journ\u00e9e des Id\u00e9es de Kruidvat un grand succ\u00e8s - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Vendredi dernier la cha\u00eene de droguerie hollandaise Kruidvat organisait pour la premi\u00e8re fois en Belgique la \u2018Journ\u00e9e des Id\u00e9es A.S. 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