{"id":89658,"date":"2023-12-15T14:50:45","date_gmt":"2023-12-15T13:50:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=89658"},"modified":"2023-12-15T14:50:47","modified_gmt":"2023-12-15T13:50:47","slug":"jbc-cks-et-mayerline-sous-un-meme-toit-pour-la-premiere-fois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-cks-et-mayerline-sous-un-meme-toit-pour-la-premiere-fois\/","title":{"rendered":"JBC, CKS et Mayerline sous un m\u00eame toit pour la premi\u00e8re fois"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89648\" data-id=\"89648\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc5.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89646\" data-id=\"89646\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc4-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc4-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc4-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc4-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc4-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc4.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89650\" data-id=\"89650\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc6-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc6-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc6-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc6-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc6-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc6.jpg 1222w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89642\" data-id=\"89642\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89644\" data-id=\"89644\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89640\" data-id=\"89640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89656\" data-id=\"89656\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc9.jpg 1217w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89652\" data-id=\"89652\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc7.jpg 1221w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"680\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-89654\" data-id=\"89654\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-1024x680.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-1024x680.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-768x510.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/12\/jbc8.jpg 1207w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Ann &#038; Bart Claes<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Vendredi, \u00e0 Zonhoven, <strong>Claes Retail Group<\/strong> (CRG) a ouvert un magasin r\u00e9unissant les trois marques de mode <strong>CKS<\/strong>, <strong>JBC<\/strong> et <strong>Mayerline<\/strong> en un seul concept d&rsquo;exp\u00e9rience pour toute la famille. L&rsquo;objectif est que les marques se renforcent mutuellement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une opportunit\u00e9 unique<\/h2>\n\n\n\n<p>L&rsquo;ouverture du magasin de 1400 m\u00b2 \u00e0 Zonhoven a \u00e9t\u00e9 qualifi\u00e9e d&rsquo;&nbsp;\u00ab&nbsp;opportunit\u00e9&nbsp;\u00bb par le PDG Bart Claes : le magasin JBC de Houthalen, situ\u00e9 \u00e0 proximit\u00e9, a \u00e9t\u00e9 expropri\u00e9 pour la construction de la liaison nord-sud du Limbourg, et le d\u00e9taillant \u00e9tait donc \u00e0 la recherche de nouveaux locaux dans la r\u00e9gion. Lorsque <strong>Jumbo<\/strong> a d\u00e9cid\u00e9 de quitter Zonhoven, une occasion unique s&rsquo;est pr\u00e9sent\u00e9e.<\/p>\n\n\n\n<p>\u00ab&nbsp;Les locaux se sont av\u00e9r\u00e9s trop grands pour JBC et CKS, c&rsquo;est pourquoi nous y avons ajout\u00e9 Mayerline. Pour cette marque, il s&rsquo;agit du premier magasin qui n&rsquo;est pas situ\u00e9 dans un centre-ville ou un centre commercial. Ce sera un test int\u00e9ressant.&nbsp;\u00bb CKS dispose d&rsquo;un grand shop-in-the-shop dans la boutique JBC, tandis que la boutique Mayerline dispose d&rsquo;une entr\u00e9e s\u00e9par\u00e9e : \u00ab&nbsp;Les groupes cibles sont trop diff\u00e9rents, il y a tr\u00e8s peu de chevauchements.&nbsp;\u00bb En outre, Mayerline met l&rsquo;accent sur le service, tandis que JBC et CKS sont plus enclins \u00e0 opter pour le \u00ab&nbsp;libre-service assist\u00e9&nbsp;\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CKS sous les feux de la rampe<\/h2>\n\n\n\n<p>La nouvelle boutique vise \u00e0 renforcer mutuellement les trois marques : toute la famille peut facilement y acheter les diff\u00e9rentes marques et leurs diff\u00e9rents ADN, et profiter d&rsquo;un plus large \u00e9ventail de choix en mati\u00e8re de mode. En outre, ce concept offre \u00e0 CRG une excellente occasion de mettre la marque CKS sous les feux de la rampe. Cette marque poss\u00e8de 17 boutiques en propre et est \u00e9galement pr\u00e9sente dans des magasins multimarques, mais elle aurait besoin d&rsquo;un soutien suppl\u00e9mentaire maintenant que CRG l&rsquo;a red\u00e9finie, en se concentrant exclusivement sur la mode f\u00e9minine.<\/p>\n\n\n\n<p>\u00ab&nbsp;Nous sommes tr\u00e8s fiers de cette r\u00e9alisation et nous avons de grandes attentes&nbsp;\u00bb, d\u00e9clare Bart Claes, mais il ne faut pas s&rsquo;attendre \u00e0 ce que des boutiques suppl\u00e9mentaires soient cr\u00e9\u00e9es selon ce concept \u00ab&nbsp;trois en un&nbsp;\u00bb dans un avenir proche : \u00ab&nbsp;Nous allons d&rsquo;abord attendre et voir comment cela se passe ici pendant un an. Des biens immobiliers de ce calibre ne sont pas facile \u00e0 trouver.&nbsp;\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vendredi, \u00e0 Zonhoven, Claes Retail Group (CRG) a ouvert un magasin r\u00e9unissant les trois marques de mode CKS, JBC et Mayerline en un seul concept d&rsquo;exp\u00e9rience pour toute la famille. L&rsquo;objectif est la pollinisation crois\u00e9e. <\/p>\n","protected":false},"author":3,"featured_media":89648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[663,661,311,662],"topic":[340,310],"region":[226],"class_list":["post-89658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-cks","company-claes-retail-group","company-jbc","company-mayerline","topic-concept-de-magasin","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JBC, CKS et Mayerline sous un m\u00eame toit pour la premi\u00e8re fois - RetailDetail 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