{"id":89873,"date":"2023-12-20T13:13:51","date_gmt":"2023-12-20T12:13:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=89873"},"modified":"2023-12-20T13:13:53","modified_gmt":"2023-12-20T12:13:53","slug":"douglas-deballe-avec-des-chiffres-records","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/douglas-deballe-avec-des-chiffres-records\/","title":{"rendered":"Douglas d\u00e9balle avec des chiffres records"},"content":{"rendered":"\n<p>La cha\u00eene de parfumerie <strong>Douglas<\/strong> a connu un exercice financier fructueux : le d\u00e9taillant a r\u00e9alis\u00e9 des ventes record et renoue avec les b\u00e9n\u00e9fices, pour la premi\u00e8re fois depuis l&rsquo;\u00e9clatement de la crise de la corona.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;Sur la bonne voie&nbsp;\u00bb<\/h2>\n\n\n\n<p>Pour la premi\u00e8re fois, Douglas a franchi le cap des 4 milliards d&rsquo;euros de chiffre d&rsquo;affaires : les ventes ont atteint 4,1 milliards d&rsquo;euros, soit une hausse de 12,1 %. Cela fait maintenant neuf trimestres cons\u00e9cutifs que le d\u00e9taillant voit ses ventes augmenter. Dans les magasins physiques, les ventes ont augment\u00e9 de 13,0 % et dans le commerce \u00e9lectronique de 10,3 %. La part du chiffre d&rsquo;affaires r\u00e9alis\u00e9e en ligne a l\u00e9g\u00e8rement diminu\u00e9, passant de 32,9 % \u00e0 32,3 %. Fait important, la cha\u00eene de parfumerie a \u00e9galement renou\u00e9 avec les b\u00e9n\u00e9fices, pour la premi\u00e8re fois depuis la pand\u00e9mie : le b\u00e9n\u00e9fice net s&rsquo;est \u00e9lev\u00e9 \u00e0 16,7 millions d&rsquo;euros, apr\u00e8s une perte de 313,8 millions d&rsquo;euros l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n\n\n\n<p>Selon le PDG Sander van der Laan, l&rsquo;entreprise est en bonne voie pour poursuivre sa croissance et atteindre son objectif de 5 milliards d&rsquo;euros de chiffre d&rsquo;affaires d&rsquo;ici 2026. L&rsquo;exercice en cours a bien commenc\u00e9, avec des ventes solides \u00e0 l&rsquo;approche de No\u00ebl. Le Singles&rsquo; Day, le Beauty Friday et la Black Week ont \u00e9galement \u00e9t\u00e9 satisfaisants, tant en ligne qu&rsquo;en magasin, rapporte Douglas. Ces bons chiffres sont un encouragement \u00e0 l&rsquo;introduction en bourse que l&rsquo;entreprise pourrait vouloir poursuivre d\u00e8s l&rsquo;ann\u00e9e prochaine.<\/p>\n\n\n\n<p>Douglas poss\u00e8de environ 1 850 magasins en Europe et a ouvert son premier point de vente belge, \u00e0 Wijnegem, l&rsquo;\u00e9t\u00e9 dernier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de parfumerie Douglas a connu un exercice financier fructueux : le d\u00e9taillant a r\u00e9alis\u00e9 des ventes record et renoue avec les b\u00e9n\u00e9fices, pour la premi\u00e8re fois depuis l&rsquo;\u00e9clatement de la crise de la corona. <\/p>\n","protected":false},"author":3,"featured_media":82877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[939],"topic":[266],"region":[],"class_list":["post-89873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-douglas","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Douglas d\u00e9balle avec des chiffres records - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de parfumerie Douglas a connu un exercice financier fructueux : le d\u00e9taillant a r\u00e9alis\u00e9 des ventes record et renoue avec les b\u00e9n\u00e9fices.\" 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