{"id":90018,"date":"2023-12-21T13:14:21","date_gmt":"2023-12-21T12:14:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=90018"},"modified":"2023-12-21T13:14:22","modified_gmt":"2023-12-21T12:14:22","slug":"e-leclerc-se-donne-jusqua-cinq-ans-au-luxembourg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/e-leclerc-se-donne-jusqua-cinq-ans-au-luxembourg\/","title":{"rendered":"E. Leclerc se donne jusqu&rsquo;\u00e0 cinq ans au Luxembourg"},"content":{"rendered":"\n<p>Les premiers supermarch\u00e9s<strong> E. Leclerc<\/strong> ouvriront au Luxembourg au second semestre 2024. Pourtant, le distributeur fran\u00e7ais prend son temps &#8211; trois \u00e0 cinq ans &#8211; pour la conversion compl\u00e8te des 27 magasins du groupe <strong>Louis Delhaize<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un challenger affam\u00e9<\/h2>\n\n\n\n<p>L&rsquo;\u00e9t\u00e9 dernier, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/louis-delhaize-quitte-egalement-le-luxembourg\/\" target=\"_blank\" rel=\"noreferrer noopener\">le groupe fran\u00e7ais Leclerc a repris 27 magasins<\/a> de <strong>Cora<\/strong>, <strong>Match <\/strong>et <strong>Smatch <\/strong>au Grand-Duch\u00e9 de Luxembourg. Le 20 d\u00e9cembre, le dirigeant Michel-\u00c9douard Leclerc a visit\u00e9 six magasins dans le cadre d&rsquo;une op\u00e9ration de relations publiques. E. Leclerc est un petit acteur \u00e0 l&rsquo;\u00e9chelle internationale, mais il a faim, a d\u00e9clar\u00e9 le PDG au journal luxembourgeois Paperjam. \u00ab\u00a0On est <a href=\"https:\/\/paperjam.lu\/article\/on-apportera-notre-pierre-au-p\" target=\"_blank\" rel=\"noreferrer noopener\">convaincus que l\u2019on a un bon mod\u00e8le<\/a> et que l\u2019on peut le d\u00e9velopper\u00a0\u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n\n\n\n<p>M\u00eame si la transformation prendra du temps. Six mois sont n\u00e9cessaires rien que pour transf\u00e9rer les syst\u00e8mes de caisse. Les premiers magasins Leclerc n&rsquo;appara\u00eetront donc pas dans les rues avant le second semestre 2024. Pour le d\u00e9ploiement complet, le groupe table m\u00eame sur trois \u00e0 cinq ans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Piloter les magasins de proximit\u00e9<\/h2>\n\n\n\n<p>Leclerc veut surtout se positionner comme un combattant des prix, avec les hard discounters comme concurrents. Le groupe se distingue par une gamme de produits plus large et se pr\u00e9sente comme le moins cher dans le non-alimentaire. Comme en France, les magasins seront exploit\u00e9s par des entrepreneurs ind\u00e9pendants. Toutefois, rien ne changera pour l&rsquo;instant en ce qui concerne la structure de gestion et le personnel. La gamme de produits locaux sera \u00e9galement conserv\u00e9e.<\/p>\n\n\n\n<p>Pour E. Leclerc, les magasins de quartier Smatch sont \u00e9galement un terrain d&rsquo;essai : le groupe ne poss\u00e8de pas encore de magasins Express et admet ne pas encore ma\u00eetriser totalement le format de proximit\u00e9. Les magasins continueront donc simplement \u00e0 s&rsquo;appeler Smatch et serviront de laboratoire, \u00e9ventuellement aussi pour le march\u00e9 fran\u00e7ais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les premiers supermarch\u00e9s E. Leclerc ouvriront au Luxembourg au second semestre 2024. Pourtant, le distributeur fran\u00e7ais prend son temps &#8211; trois \u00e0 cinq ans &#8211; pour la conversion compl\u00e8te des 27 magasins du groupe Louis Delhaize.<\/p>\n","protected":false},"author":5,"featured_media":83260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[931,718,605,606,607],"topic":[282],"region":[670],"class_list":["post-90018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-cora","company-e-leclerc","company-louis-delhaize-group","company-match","company-smatch","topic-acquisition","region-luxembourg"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E. 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