{"id":90465,"date":"2024-01-04T13:42:53","date_gmt":"2024-01-04T12:42:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=90465"},"modified":"2024-01-04T13:42:54","modified_gmt":"2024-01-04T12:42:54","slug":"le-geant-de-la-pomme-frite-clarebout-atteint-un-chiffre-daffaires-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-geant-de-la-pomme-frite-clarebout-atteint-un-chiffre-daffaires-record\/","title":{"rendered":"Clarebout, le g\u00e9ant de la pomme frite, atteint un chiffre d’affaires record"},"content":{"rendered":"\n

Clarebout Potatoes<\/strong>, le roi incontest\u00e9 des frites surgel\u00e9es, a r\u00e9alis\u00e9 un chiffre d’affaires de pr\u00e8s de 1,1 milliard d’euros en 2022, avec un b\u00e9n\u00e9fice net de 126 millions d’euros. Le transformateur de pommes de terre profite du fait que les consommateurs optent de plus en plus pour les marques priv\u00e9es.<\/p>\n\n\n\n

Une ann\u00e9e patate<\/h2>\n\n\n\n

Clarebout produit le plus grand nombre de frites surgel\u00e9es en Europe, et l’entreprise de Flandre occidentale y gagne bien. Fin d\u00e9cembre, le groupe a publi\u00e9 ses chiffres pour l’ann\u00e9e 2022, o\u00f9 le site web De Rijkste Belgen (Les Belges les plus riches) fait \u00e9tat d’une augmentation du chiffre d’affaires de plus de 60 %. Le chiffre d’affaires a atteint 1,079 milliard d’euros.<\/p>\n\n\n\n

Les volumes ont augment\u00e9 car les consommateurs se sont de plus en plus tourn\u00e9s vers les marques priv\u00e9es, tandis que les gens se sont \u00e9galement remis \u00e0 manger plus souvent (des frites) au restaurant apr\u00e8s la pand\u00e9mie Covid<\/a>. Bien que la r\u00e9colte 2022 n’ait pas \u00e9t\u00e9 un succ\u00e8s en raison de la grave s\u00e9cheresse, le transformateur a b\u00e9n\u00e9fici\u00e9 de la hausse des prix des pommes de terre. Cette hausse a \u00e9t\u00e9 telle que m\u00eame l’augmentation des prix de l’\u00e9nergie et le fait que Clarebout ait d\u00fb importer des pommes de terre pour la premi\u00e8re fois ont \u00e9t\u00e9 largement compens\u00e9s.<\/p>\n\n\n\n

Ces chiffres ne tiennent pas compte de la reprise<\/a> de Mydibel<\/strong>, un coll\u00e8gue du secteur, \u00e0 la fin de l’ann\u00e9e 2022. Celle-ci a r\u00e9alis\u00e9 un chiffre d’affaires de 362,6 millions d’euros et un b\u00e9n\u00e9fice net de 1,1 million d’euros en 2022. Il reste \u00e0 voir si le groupe pourra se d\u00e9faire aussi facilement de la hausse des prix des mati\u00e8res premi\u00e8res et de l’\u00e9nergie en 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"

Clarebout Potatoes, le roi incontest\u00e9 des frites surgel\u00e9es, a r\u00e9alis\u00e9 un chiffre d’affaires de pr\u00e8s de 1,1 milliard d’euros en 2022, avec un b\u00e9n\u00e9fice net de 126 millions d’euros. Le transformateur de pommes de terre profite du fait que les consommateurs optent de plus en plus pour les marques priv\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":88593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1064],"topic":[266],"region":[226],"class_list":["post-90465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-clarebout","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"\nClarebout, le g\u00e9ant de la pomme frite, atteint un chiffre d'affaires record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Clarebout Potatoes a r\u00e9alis\u00e9 un chiffre d'affaires de pr\u00e8s de 1,1 milliard d'euros en 2022, avec un 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