{"id":90548,"date":"2024-01-08T10:44:29","date_gmt":"2024-01-08T09:44:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=90548"},"modified":"2024-01-08T10:54:06","modified_gmt":"2024-01-08T09:54:06","slug":"colruyt-termine-son-test-de-magasin-autonome-en-conteneur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-termine-son-test-de-magasin-autonome-en-conteneur\/","title":{"rendered":"Colruyt termine son test de magasin autonome en conteneur"},"content":{"rendered":"\n<p>Apr\u00e8s une p\u00e9riode de test d&rsquo;un peu moins d&rsquo;un an, <strong>Colruyt Group<\/strong> a d\u00e9mantel\u00e9 le magasin conteneur <strong>Okay Direct<\/strong> situ\u00e9 sur le parking de l&rsquo;Okay \u00e0 Lennik. N\u00e9anmoins, le d\u00e9taillant continue de croire au potentiel des magasins de proximit\u00e9 autonomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;Pas de valeur ajout\u00e9e&nbsp;\u00bb<\/h2>\n\n\n\n<p>Fin janvier 2023, Colruyt Group avait ouvert un magasin conteneur de haute technologie sur le parking du supermarch\u00e9 de quartier Okay \u00e0 Lennik. Proposant quelque 200 produits \u00e0 emporter et des solutions de repas rapides, le d\u00e9taillant souhaitait donner aux clients la possibilit\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-explore-de-nouveaux-horizons-avec-son-magasin-high-tech-okay-direct\/\">de faire leurs courses en dehors des heures d&rsquo;ouverture normales <\/a>et le dimanche. Les clients pouvaient s&rsquo;y rendre 24 heures sur 24, sept jours sur sept, avec leur application Xtra, tout comme dans les deux magasins Okay Direct \u00e0 Gand. Avec ses 21 m\u00b2, le conteneur \u00e9tait certes une version plus petite dans un type d&#8217;emplacement diff\u00e9rent. \u00ab\u00a0Nous voulons explorer d&rsquo;autres voies\u00a0\u00bb, a d\u00e9clar\u00e9 le directeur Christophe Dehandschutter \u00e0 l&rsquo;\u00e9poque.<\/p>\n\n\n\n<p>Entre-temps, le test \u00e0 Lennik est termin\u00e9 : le conteneur vient d&rsquo;\u00eatre emport\u00e9. \u00ab\u00a0Nous voulions surtout v\u00e9rifier si nous pouvions attirer de nouveaux groupes cibles de cette mani\u00e8re ou servir les clients existants \u00e0 d&rsquo;autres moments\u00a0\u00bb, a d\u00e9clar\u00e9 Paulien Kurris, porte-parole, \u00e0 Het Nieuwsblad. \u00ab\u00a0Les tests ont montr\u00e9 que Okay Direct <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20240105_96127071\">n&rsquo;apportait pas de valeur ajout\u00e9e imm\u00e9diate<\/a> \u00e0 Lennik et que le magasin Okay habituel suffisait.\u00a0\u00bb Mais cela ne signifie pas que Colruyt Group ne croit plus au concept : \u00ab\u00a0Okay Direct se d\u00e9veloppera certainement davantage \u00e0 l&rsquo;avenir.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une p\u00e9riode de test d&rsquo;un peu moins d&rsquo;un an, Colruyt Group a d\u00e9mantel\u00e9 le magasin conteneur Okay Direct situ\u00e9 sur le parking de l&rsquo;Okay \u00e0 Lennik. N\u00e9anmoins, le d\u00e9taillant continue de croire au potentiel des magasins de proximit\u00e9 autonomes.<\/p>\n","protected":false},"author":3,"featured_media":71399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[1295,233],"region":[226],"class_list":["post-90548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","company-okay","topic-cessation","topic-innovatie","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt termine son test de magasin autonome en conteneur - RetailDetail BE<\/title>\n<meta name=\"description\" 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