{"id":9056,"date":"2015-05-05T13:51:48","date_gmt":"2015-05-05T13:51:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/demission-du-pdg-de-desigual\/"},"modified":"2015-05-05T13:51:48","modified_gmt":"2015-05-05T13:51:48","slug":"demission-du-pdg-de-desigual","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/demission-du-pdg-de-desigual\/","title":{"rendered":"D\u00e9mission du PDG de Desigual"},"content":{"rendered":"<h2>Trop faible croissance des ventes<\/h2>\n<p>Jadraque \u00e9tait PDG depuis un an \u00e0 peine : il avait \u00e9t\u00e9 nomm\u00e9 en mars 2014, apr\u00e8s le d\u00e9part de son pr\u00e9d\u00e9cesseur Manel Adell. Au moment de sa nomination il \u00e9tait d\u00e9j\u00e0 actif depuis dix ans chez Desigual, o\u00f9 il avait occup\u00e9 diverses fonctions.<\/p>\n<p>Selon Desigual, la d\u00e9cision a \u00e9t\u00e9 prise d\u2019un commun accord, vu les d\u00e9fis commerciaux \u00e0 relever par l\u2019entreprise. Certains analystes estiment toutefois que le d\u00e9part de Jadraque est li\u00e9 \u00e0 la pression exerc\u00e9e par l\u2019actionnaire fran\u00e7ais Eurazeo. Fin de l\u2019ann\u00e9e derni\u00e8re ce dernier avait d\u00e9j\u00e0 reproch\u00e9 au groupe la trop faible croissance du chiffre d\u2019affaires, qui ne progressait que de moiti\u00e9 par rapport \u00e0 la croissance du nombre de points de vente.<\/p>\n<h2>\n<br \/>En qu\u00eate d\u2019un nouveau directeur financier<\/h2>\n<p>Suite au d\u00e9part de Jadraque, le fondateur suisse Thomas Meyer reprendra (provisoirement) les commandes. Meyer a fond\u00e9 l\u2019entreprise en 1984 et ouvert son premier magasin deux an plus tard \u00e0 Ibiza. Outre le changement de PDG, Desigual recherche \u00e9galement un nouveau directeur financier, afin de pr\u00e9parer une \u00e9ventuelle introduction en bourse, ce qui pour Eurazeo constitue l\u2019une des options en vue de rentabiliser son investissement.<\/p>\n<p>Les collections de Desigual sont commercialis\u00e9es dans 109 pays via un r\u00e9seau de 530 boutiques en gestion propre, via 11.000 magasins multimarques et via 2.500 corners dans de grands magasins. En 2014 Desigual a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 964 millions d\u2019euros, soit une hausse de 16,2% par rapport \u00e0 l\u2019ann\u00e9e auparavant. Le b\u00e9n\u00e9fice net repr\u00e9sentait 14% du chiffre d\u2019affaires.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trop faible croissance des ventes Jadraque \u00e9tait PDG depuis un an \u00e0 peine : il avait \u00e9t\u00e9 nomm\u00e9 en mars 2014, apr\u00e8s le d\u00e9part de son pr\u00e9d\u00e9cesseur Manel Adell. Au moment de sa nomination il \u00e9tait d\u00e9j\u00e0 actif depuis dix ans chez Desigual, o\u00f9 il avait occup\u00e9 diverses fonctions. Selon Desigual, la d\u00e9cision a \u00e9t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9mission du PDG de Desigual - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/demission-du-pdg-de-desigual\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9mission du PDG de Desigual - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Trop faible croissance des ventes Jadraque \u00e9tait PDG depuis un an \u00e0 peine : il avait \u00e9t\u00e9 nomm\u00e9 en mars 2014, apr\u00e8s le d\u00e9part de son pr\u00e9d\u00e9cesseur Manel Adell. 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