{"id":90598,"date":"2024-01-08T14:17:59","date_gmt":"2024-01-08T13:17:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=90598"},"modified":"2024-01-08T14:18:01","modified_gmt":"2024-01-08T13:18:01","slug":"delhaize-sassocie-a-bpost-pour-la-distribution-de-son-folder","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-sassocie-a-bpost-pour-la-distribution-de-son-folder\/","title":{"rendered":"Delhaize s&rsquo;associe \u00e0 bpost pour la distribution de son folder"},"content":{"rendered":"\n<p>D\u00e9sormais, <strong>bpost<\/strong> distribuera le folder hebdomadaire de <strong>Delhaize<\/strong> dans les bo\u00eetes aux lettres belges. La cha\u00eene de supermarch\u00e9s souhaite affiner la distribution des d\u00e9pliants et mise \u00e9galement sur une plus grande visibilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une approche distinctive<\/h2>\n\n\n\n<p>Delhaize faisait d\u00e9j\u00e0 appel \u00e0 bpost pour la distribution de ses d\u00e9pliants publicitaires nominatifs. D\u00e9sormais, les d\u00e9pliants publicitaires hebdomadaires non adress\u00e9s viendront s&rsquo;y ajouter. Une d\u00e9cision remarquable : apr\u00e8s tout, la plupart des d\u00e9pliants publicitaires parviennent aux m\u00e9nages dans le grand paquet de BD Media, le leader du march\u00e9, mais le d\u00e9taillant alimentaire adopte d\u00e9sormais une approche distincte.<\/p>\n\n\n\n<p>\u00ab&nbsp;Il \u00e9tait important pour l\u2019enseigne que ses prospectus soient distribu\u00e9s avec un nombre restreint d&rsquo;autres envois publicitaires. Cela contribue en effet \u00e0 renforcer la visibilit\u00e9 de ses offres promotionnelles \u00bb, explique Jos Donvil, CEO de bpost. \u00ab&nbsp;Ce partenariat nous aidera \u00e0 affiner encore davantage la distribution de nos offres en nous basant sur des donn\u00e9es solides \u00bb, d\u00e9clare Aude Mayence, directrice du marketing de Delhaize.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Papier et num\u00e9rique<\/h2>\n\n\n\n<p>Selon le communiqu\u00e9 de presse, la durabilit\u00e9 a \u00e9galement jou\u00e9 un r\u00f4le en tant qu&rsquo;argument. La livraison du courrier et des colis sans \u00e9mission est un objectif cl\u00e9 pour bpost. Delhaize a d\u00e9j\u00e0 d\u00e9cid\u00e9, d\u00e9but 2023, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-enverra-moitie-moins-de-folders-papier\/\">de ne distribuer chaque semaine que 1,6 million de prospectus en papier<\/a>, au lieu des trois millions habituels.<\/p>\n\n\n\n<p>Il s&rsquo;agit non seulement d&rsquo;une \u00e9conomie durable de papier et d&rsquo;\u00e9missions de CO2, mais aussi d&rsquo;un atout pour les ventes : apr\u00e8s tout, le d\u00e9taillant mise sur la diffusion de ses messages marketing sur diff\u00e9rents canaux. Gr\u00e2ce \u00e0 la combinaison du papier et du num\u00e9rique, la port\u00e9e des offres promotionnelles augmente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais, bpost distribuera le folder hebdomadaire de Delhaize dans les bo\u00eetes aux lettres belges. La cha\u00eene de supermarch\u00e9s souhaite affiner la distribution des d\u00e9pliants et mise \u00e9galement sur une plus grande visibilit\u00e9.<\/p>\n","protected":false},"author":3,"featured_media":90596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[488],"region":[226],"class_list":["post-90598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-delhaize","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize s&#039;associe \u00e0 bpost pour la distribution de son folder - RetailDetail BE<\/title>\n<meta name=\"description\" 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