{"id":91431,"date":"2024-01-25T16:14:00","date_gmt":"2024-01-25T15:14:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=91431"},"modified":"2024-01-26T12:06:22","modified_gmt":"2024-01-26T11:06:22","slug":"crowdshipping-la-solution-durable-de-shopopop-pour-le-dernier-kilometre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/crowdshipping-la-solution-durable-de-shopopop-pour-le-dernier-kilometre\/","title":{"rendered":"Crowdshipping, la solution durable de Shopopop pour le dernier kilom\u00e8tre"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-91423\" data-id=\"91423\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/sacha-buyck-interview-1024x616.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/sacha-buyck-interview-1024x616.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/sacha-buyck-interview-300x180.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/sacha-buyck-interview-768x462.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/sacha-buyck-interview-218x131.png 218w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/sacha-buyck-interview.png 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-91421\" data-id=\"91421\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/E\u0301cran_livraison_2-1024x683.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/E\u0301cran_livraison_2-1024x683.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/E\u0301cran_livraison_2-300x200.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/E\u0301cran_livraison_2-768x512.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/E\u0301cran_livraison_2-1536x1024.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/E\u0301cran_livraison_2-185x122.png 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/E\u0301cran_livraison_2.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-91425\" data-id=\"91425\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-client-6-web-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-client-6-web-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-client-6-web-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-client-6-web-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-client-6-web-1536x1025.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-client-6-web-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-client-6-web.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-91427\" data-id=\"91427\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-commerc\u0327ant-1-web-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-commerc\u0327ant-1-web-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-commerc\u0327ant-1-web-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-commerc\u0327ant-1-web-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-commerc\u0327ant-1-web-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-commerc\u0327ant-1-web-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/01\/shopopop-commerc\u0327ant-1-web.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Tous les d\u00e9taillants sont confront\u00e9s \u00e0 la question de la rentabilit\u00e9 du dernier kilom\u00e8tre dans le commerce \u00e9lectronique. Le crowdshipping, qui consiste \u00e0 faire livrer les commandes par des particuliers, est une solution durable et \u00e9volutive, comme le prouve <strong>Shopopop<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Flexible et \u00e9volutive<\/h2>\n\n\n\n<p>\u00ab&nbsp;Une approche diff\u00e9rente de la livraison&nbsp;\u00bb&nbsp;: Sacha Buyck, directeur national pour le Benelux, explique la puissance du mod\u00e8le de crowdshipping de Shopopop, qui permet \u00e0 des particuliers de r\u00e9cup\u00e9rer et de livrer des commandes en ligne pour le compte d&rsquo;autres particuliers, moyennant une somme modique. \u00ab&nbsp;Pour les d\u00e9taillants, il s&rsquo;agit d&rsquo;un concept r\u00e9volutionnaire. Comme Zalando ou Amazon, par exemple, Shopopop est aussi une plateforme. Nous facilitons les livraisons \u00e0 domicile en fonction des personnes et des ressources disponibles.&nbsp;\u00bb<\/p>\n\n\n\n<p>Shopopop s&rsquo;est lanc\u00e9 en France en 2015 et en Belgique en 2020. Aujourd&rsquo;hui, l&rsquo;entreprise atteint son seuil de rentabilit\u00e9 et a d\u00e9pass\u00e9 depuis longtemps le stade de startup : chez nos voisins du sud, Shopopop repr\u00e9sente d\u00e9j\u00e0 40% des livraisons e-commerce pour le leader du march\u00e9 <strong>E.Leclerc<\/strong>. \u00ab&nbsp;Ce distributeur mise r\u00e9solument sur un mod\u00e8le d\u00e9centralis\u00e9 : les commandes sont pr\u00e9par\u00e9s dans les magasins ou dans des hubs locaux. C&rsquo;est un mod\u00e8le flexible et \u00e9volutif. S&rsquo;il n&rsquo;y a pas de commandes, il n&rsquo;y a pas de co\u00fbts.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Efficace et durable<\/h2>\n\n\n\n<p>La flexibilit\u00e9 est en effet un atout majeur du crowdshipping. De nombreux clients souhaitent \u00eatre livr\u00e9s \u00e0 la m\u00eame heure, entre 16 et 18 heures par exemple. Cela cr\u00e9e rapidement une saturation des cr\u00e9neaux horaires aux heures de pointe. Les d\u00e9taillants ont du mal \u00e0 s&rsquo;organiser, \u00e0 moins d&rsquo;investir dans une surcapacit\u00e9 co\u00fbteuse. Le crowdshipping est alors une solution efficace. Les commandes triplent pendant les vacances ? Ce n&rsquo;est pas un probl\u00e8me : chez Shopopop, il n&rsquo;y a pas de limite r\u00e9elle, l&rsquo;entreprise peut d\u00e9ployer sans probl\u00e8me davantage de livreurs via l&rsquo;application.<\/p>\n\n\n\n<p>Les livreurs particuliers peuvent indiquer dans l&rsquo;application Shopopop les itin\u00e9raires qu&rsquo;ils empruntent et les heures auxquelles ils les empruntent. Quand se rendent-ils au travail, \u00e0 l&rsquo;\u00e9cole, au supermarch\u00e9 et quand en reviennent-ils ? L&rsquo;algorithme calcule alors les itin\u00e9raires optimaux pour chaque commande et s\u00e9lectionne les livreurs qui n&rsquo;ont pratiquement pas besoin de faire de d\u00e9tours. Ceux qui font leurs courses chez Colruyt ou Carrefour, par exemple, et apportent en m\u00eame temps la commande d&rsquo;un voisin, \u00e9conomisent d\u00e9j\u00e0 un autre trajet en voiture. C&rsquo;est plus durable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aspect social<\/h2>\n\n\n\n<p>Quel est le profil du livreur priv\u00e9 de Shopopop ? Il est tr\u00e8s vari\u00e9 : de l&rsquo;\u00e9tudiant au retrait\u00e9. Shopopop est donc un excellent exemple de l&rsquo;\u00e9conomie de partage. Gagner de l&rsquo;argent suppl\u00e9mentaire n&rsquo;est pas la principale motivation de nombreux livreurs : l&rsquo;aspect social est souvent bien plus important, explique Sacha Buyck.<\/p>\n\n\n\n<p>\u00ab&nbsp;Il y a beaucoup de solitude dans la soci\u00e9t\u00e9, il y a beaucoup de c\u00e9libataires. Ils appr\u00e9cient de rencontrer et de discuter avec un livreur qui a plus de temps que le coursier classique du commerce \u00e9lectronique qui travaille sous une forte pression temporelle.&nbsp;\u00bb Les clients \u00e9valuent les livreurs particuliers dans l&rsquo;application, les livreurs \u00e9valuent la coop\u00e9ration avec les d\u00e9taillants. La satisfaction g\u00e9n\u00e9rale est \u00e9lev\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partenariats avec les grands d\u00e9taillants<\/h2>\n\n\n\n<p>Shopopop recrute des candidats par le biais des m\u00e9dias sociaux. Actuellement, l&rsquo;application compte d\u00e9j\u00e0 des milliers de t\u00e9l\u00e9chargements en Belgique. C&rsquo;est dans la r\u00e9gion de Bruxelles, en Wallonie entre Charleroi et Namur, et \u00e0 Anvers que le service est le plus performant. Shopopop y travaille d\u00e9j\u00e0 en \u00e9troite collaboration avec Cora, Carrefour et Colruyt, entre autres.<\/p>\n\n\n\n<p>Pour Carrefour, l&rsquo;entreprise r\u00e9alise des livraisons rapides \u00e0 partir de magasins franchis\u00e9s. \u00ab&nbsp;Notre mod\u00e8le s&rsquo;accorde bien avec le franchisage : apr\u00e8s tout, il est tr\u00e8s flexible, personnel et local, ce qui signifie que l&rsquo;offre locale du franchis\u00e9 peut \u00e9galement \u00eatre livr\u00e9e.&nbsp;\u00bb Shopopop livre \u00e9galement une partie des produits alimentaires pour Collect&amp;Go, le service de courses de Colruyt Group.<\/p>\n\n\n\n<p>Outre les supermarch\u00e9s, les livreurs particuliers livrent \u00e9galement pour les fleuristes, entre autres. Aux Pays-Bas, il existe un partenariat avec Rituals, et en France, des tests ont \u00e9t\u00e9 effectu\u00e9s avec Decathlon et Leroy Merlin, entre autres. Il y a encore beaucoup de territoires inexplor\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les trois atouts du crowdshipping<\/h2>\n\n\n\n<p>-Rapidit\u00e9 : la livraison est possible dans un d\u00e9lai de trois heures<\/p>\n\n\n\n<p>-\u00c9volutivit\u00e9 : changement rapide aux heures de pointe ou en cas d&rsquo;expansion r\u00e9gionale<\/p>\n\n\n\n<p>-Rentabilit\u00e9 : pas de co\u00fbts fixes ni d&rsquo;investissements importants.<\/p>\n\n\n\n<p>Vous voulez en savoir plus sur les solutions de crowdshipping de Shopopop ? Sacha Buyck interviendra lors du congr\u00e8s Omnichannel &amp; E-Commerce de RetailDetail le 5 mars \u00e0 Anvers. <a href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/omnichannel-e-commerce-congress\/\">Les billets peuvent \u00eatre command\u00e9s via ce lien<\/a>.<\/p>\n\n\n\n<p>Devenir partenaire de Shopopop ? <a href=\"https:\/\/www.shopopop.com\/fr-be\/business\/supermarche?utm_source=RetailDetail&amp;utm_medium=publireportage1&amp;utm_campaign=RetailDetail\">Prenez contact avec nous via ce formulaire<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tous les d\u00e9taillants sont confront\u00e9s \u00e0 la question de la rentabilit\u00e9 du dernier kilom\u00e8tre dans le commerce \u00e9lectronique. Le crowdshipping, qui consiste \u00e0 faire livrer les commandes par des particuliers, est une solution durable et \u00e9volutive, comme le prouve Shopopop. <\/p>\n","protected":false},"author":3,"featured_media":91423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1361],"topic":[198],"region":[],"class_list":["post-91431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-shopopop","topic-e-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crowdshipping, la solution durable de Shopopop pour le dernier kilom\u00e8tre - RetailDetail BE<\/title>\n<meta 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