{"id":91528,"date":"2024-01-25T08:41:00","date_gmt":"2024-01-25T07:41:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=91528"},"modified":"2024-01-25T16:43:44","modified_gmt":"2024-01-25T15:43:44","slug":"maxeda-met-brico-en-vente","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/maxeda-met-brico-en-vente\/","title":{"rendered":"Les propri\u00e9taires de Maxeda voudraient vendre Brico (et Praxis?)"},"content":{"rendered":"\n<p><em>(Mise \u00e0 jour) <\/em>Les propri\u00e9taires du groupe de bricolage Maxeda veulent vendre leur filiale belge <strong>Brico<\/strong>, qui a 152 magasins. Il est m\u00eame possible que l&rsquo;ensemble du groupe soit \u00e0 vendre, y compris la cha\u00eene s\u0153ur n\u00e9erlandaise <strong>Praxis<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leader du march\u00e9<\/h2>\n\n\n\n<p>Maxeda ne confirme pas (encore) la vente de la filiale belge, mais plusieurs sources ont rapport\u00e9 la nouvelle \u00e0 De Tijd. Le groupe de bricolage <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/doe-het-zelfketen-brico-staat-te-koop\/10521581.html\">aurait fait appel \u00e0 la banque d&rsquo;affaires Rothschild<\/a> pour g\u00e9rer la vente.<\/p>\n\n\n\n<p>Brico compte 152 magasins en Belgique et au Luxembourg : 138 des enseignes Brico et Brico City et 14 de Brico Planit. 81 de ces magasins sont exploit\u00e9s par des franchis\u00e9s ind\u00e9pendants. L&rsquo;enseigne est leader du march\u00e9 belge avec une part de march\u00e9 de 40 % et r\u00e9alise un chiffre d&rsquo;affaires de 808 millions d&rsquo;euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Candidats \u00e9trangers<\/h2>\n\n\n\n<p>Les candidats repreneurs devraient venir de l&rsquo;\u00e9tranger : une reprise par Hubo ou Gamma semble peu probable car elle cr\u00e9erait un acteur trop dominant. Les noms qui circulent sont le groupe fran\u00e7ais <strong>Leroy Merlin<\/strong> de la famille d&rsquo;entrepreneurs Mulliez (qui \u00e9tait active en Belgique jusqu&rsquo;en 2003), et la cha\u00eene allemande de bricolage <strong>Hornbach<\/strong>, d\u00e9j\u00e0 active dans huit pays europ\u00e9ens, dont les Pays-Bas. <\/p>\n\n\n\n<p>La raison pour laquelle Maxeda veut maintenant se d\u00e9barrasser de Brico n&rsquo;est pas claire. Le groupe de bricolage est d\u00e9tenu par les fonds d&rsquo;investissement GoldenTree, Ardian, KKR et AlpInvest. Ces derniers pourraient \u00e9galement vouloir vendre la cha\u00eene n\u00e9erlandaise Praxis, \u00e9crit le journal. Les observateurs estiment toutefois qu&rsquo;il est peu probable que l&rsquo;entreprise soit vendue en tant qu&rsquo;entit\u00e9 unique.<\/p>\n\n\n\n<p><em>Mise \u00e0 jour : lors d&rsquo;un conseil d&rsquo;entreprise extraordinaire tenu jeudi \u00e0 la demande des syndicats, la direction de Brico a fait savoir qu&rsquo;une reprise n&rsquo;\u00e9tait pas \u00e0 l&rsquo;ordre du jour et qu&rsquo;aucun acheteur potentiel ne s&rsquo;\u00e9tait pr\u00e9sent\u00e9. \u00ab\u00a0Brico est en vente depuis plus de 10 ans. Cependant, il n&rsquo;y a jamais eu d&rsquo;offre s\u00e9rieuse pour l&rsquo;entreprise\u00a0\u00bb, a d\u00e9clar\u00e9 le syndicat socialiste BBTK \u00e0 l&rsquo;agence de presse Belga.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe n\u00e9erlandais de bricolage Maxeda souhaite vendre sa filiale belge Brico. L&rsquo;enseigne compte 152 magasins des enseignes Brico, Brico City et BricoPlanit. <\/p>\n","protected":false},"author":3,"featured_media":49879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[44],"company":[536,534],"topic":[282],"region":[],"class_list":["post-91528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin","extra-hot","company-brico","company-maxeda","topic-acquisition"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les propri\u00e9taires de Maxeda voudraient vendre Brico (et Praxis?) - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe n\u00e9erlandais de bricolage Maxeda souhaite vendre sa filiale belge Brico. 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