{"id":91657,"date":"2024-01-26T11:05:56","date_gmt":"2024-01-26T10:05:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=91657"},"modified":"2024-01-26T11:05:58","modified_gmt":"2024-01-26T10:05:58","slug":"ikea-belgique-baisse-un-quart-de-ses-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-belgique-baisse-un-quart-de-ses-prix\/","title":{"rendered":"Ikea Belgique baisse un quart de ses prix"},"content":{"rendered":"\n<p><strong>Ikea <\/strong>baisse les prix de 2 600 produits en Belgique, soit environ un quart de sa gamme totale. La baisse du co\u00fbt des mati\u00e8res premi\u00e8res et l&rsquo;am\u00e9lioration de l&rsquo;efficacit\u00e9 rendent cette mesure possible, selon le d\u00e9taillant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Investissement de 48 millions<\/h2>\n\n\n\n<p>Ikea avait d\u00e9j\u00e0 annonc\u00e9 des baisses de prix \u00e0 l&rsquo;\u00e9chelle mondiale, mais ne les avait pas encore concr\u00e9tis\u00e9es. La Belgique est d\u00e9sormais l&rsquo;une des premi\u00e8res \u00e0 donner l&rsquo;exemple. Dans une r\u00e9cente interview accord\u00e9e \u00e0 RetailDetail, Tolga \u00d6nc\u00fc, responsable des op\u00e9rations retail chez Ingka, holding des magasins Ikea, a d\u00e9clar\u00e9 que l&rsquo;entreprise consid\u00e9rait qu&rsquo;il \u00e9tait de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-nous-avons-lopportunite-et-la-responsabilite-de-repercuter-les-baisses-des-couts\/\" target=\"_blank\" rel=\"noreferrer noopener\">sa responsabilit\u00e9 de r\u00e9duire les prix d\u00e8s que possible<\/a>. La philosophie \u00e9conome et ax\u00e9e sur les co\u00fbts d&rsquo;Ikea lui conf\u00e8re aujourd&rsquo;hui un avantage concurrentiel.<\/p>\n\n\n\n<p>Ikea affirme qu&rsquo;elle fait des \u00ab\u00a0investissements cons\u00e9quents afin de rendre ses processus plus efficaces et \u00e0 des co\u00fbts de transport et de mati\u00e8res premi\u00e8res r\u00e9duits\u00a0\u00bb, ce qui lui permet aujourd&rsquo;hui de baisser ses prix. En Belgique, la cha\u00eene met en avant des innovations r\u00e9centes, telles que <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-drones-dikea-remportent-le-prix-mercure\/\" target=\"_blank\" rel=\"noreferrer noopener\">ses drones d&rsquo;entrep\u00f4t laur\u00e9ats<\/a>, et la r\u00e9duction des co\u00fbts de transport. Le retailer dit avoir \u00e9galement investi dans la formation de ses employ\u00e9s et dans des magasins plus efficaces.<\/p>\n\n\n\n<p>N\u00e9anmoins, les r\u00e9ductions de prix repr\u00e9sentent un investissement de 48 millions d&rsquo;euros rien que pour la Belgique. Ce sont surtout les produits les plus populaires et les moins chers qui seront r\u00e9duits. Le prix du Click &amp; Collect passe \u00e9galement de 4,99 euros \u00e0 2,99 euros pour les membres d&rsquo;Ikea Family. En septembre 2023, Ikea Belgique avait d\u00e9j\u00e0 annonc\u00e9 une baisse de prix pour plus de 750 produits, ce qui repr\u00e9sentait un investissement de 29 millions d&rsquo;euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea baisse les prix de 2 600 produits en Belgique, soit environ un quart de sa gamme totale. La baisse du co\u00fbt des mati\u00e8res premi\u00e8res et l&rsquo;am\u00e9lioration de l&rsquo;efficacit\u00e9 rendent cette mesure possible, selon le d\u00e9taillant.<\/p>\n","protected":false},"author":5,"featured_media":64672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[211],"topic":[767],"region":[226],"class_list":["post-91657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-ikea","topic-concurrence-des-prix","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea Belgique baisse un quart de ses prix - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea baisse les prix d&#039;un quart de sa gamme. 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