{"id":91903,"date":"2024-01-31T11:44:31","date_gmt":"2024-01-31T10:44:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=91903"},"modified":"2024-01-31T12:18:34","modified_gmt":"2024-01-31T11:18:34","slug":"the-body-shop-se-separe-doperations-en-europe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/the-body-shop-se-separe-doperations-en-europe\/","title":{"rendered":"The Body Shop se s\u00e9pare de ses op\u00e9rations en Europe"},"content":{"rendered":"\n<p><strong>The Body Shop<\/strong> vend la plupart de ses activit\u00e9s en Europe continentale et dans certaines r\u00e9gions d&rsquo;Asie \u00e0 une \u00ab\u00a0entreprise familiale internationale\u00a0\u00bb. Une d\u00e9cision remarquable, \u00e9tant donn\u00e9 que la cha\u00eene vient d&rsquo;\u00eatre rachet\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un r\u00f4le cl\u00e9 dans le redressement<\/h2>\n\n\n\n<p>Le nouveau propri\u00e9taire de The Body Shop se d\u00e9barrasse imm\u00e9diatement d&rsquo;une grande partie de la cha\u00eene de magasins. En novembre, Aurelius a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/the-body-shop-a-un-nouveau-proprietaire\/\" target=\"_blank\" rel=\"noreferrer noopener\">rachet\u00e9 la marque de cosm\u00e9tiques durables<\/a> \u00e0 Natura &amp;Co pour 207 millions de livres. Imm\u00e9diatement apr\u00e8s, l&rsquo;acqu\u00e9reur a entam\u00e9 un plan de transformation, car la marque pr\u00e9sentait des r\u00e9sultats d\u00e9cevants depuis un certain temps.<\/p>\n\n\n\n<p>Les parties de l&rsquo;entreprise vendues repr\u00e9sentent <a href=\"https:\/\/www.retail-week.com\/health-and-beauty\/exclusive-the-body-shop-sells-parts-of-europe-and-asia-business-under-new-owners\/7045488.article\" target=\"_blank\" rel=\"noreferrer noopener\">environ 14 % du chiffre d&rsquo;affaires international<\/a>, rapporte Retail Week. Les d\u00e9tails de la transaction et les pays concern\u00e9s ne sont pas encore connus. Toutefois, il est clair que les magasins physiques et en ligne sont concern\u00e9s, mais que l&rsquo;acquisition n&rsquo;affectera pas les partenaires franchis\u00e9s de la marque. Le Royaume-Uni est \u00e9galement exclu de l&rsquo;op\u00e9ration.<\/p>\n\n\n\n<p>L&rsquo;investisseur priv\u00e9 Aurelius estime qu&rsquo;il s&rsquo;agit d&rsquo;une \u00ab\u00a0\u00e9tape d\u00e9cisive vers une strat\u00e9gie de redressement solide\u00a0\u00bb, le nouveau propri\u00e9taire souhaitant se concentrer sur les march\u00e9s strat\u00e9giquement importants et transformer The Body Shop en une marque de produits de beaut\u00e9 moderne et dynamique. Selon Retail Week, l&rsquo;entreprise souhaite \u00e9galement trouver davantage de partenaires franchis\u00e9s principaux, d\u00e9velopper de nouveaux canaux de vente et s&rsquo;engager plus fortement dans les plates-formes num\u00e9riques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Body Shop vend la plupart de ses activit\u00e9s en Europe continentale et dans certaines r\u00e9gions d&rsquo;Asie \u00e0 une \u00ab\u00a0entreprise familiale internationale\u00a0\u00bb.<\/p>\n","protected":false},"author":5,"featured_media":61464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[786],"topic":[282,332],"region":[243],"class_list":["post-91903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-the-body-shop","topic-acquisition","topic-restructuration","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Body Shop se s\u00e9pare de ses op\u00e9rations en Europe - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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