{"id":9191,"date":"2015-05-20T07:11:06","date_gmt":"2015-05-20T07:11:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/lenseigne-de-musique-hmv-ouvre-un-webshop-britannique\/"},"modified":"2015-05-20T07:11:06","modified_gmt":"2015-05-20T07:11:06","slug":"lenseigne-de-musique-hmv-ouvre-un-webshop-britannique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/lenseigne-de-musique-hmv-ouvre-un-webshop-britannique\/","title":{"rendered":"L\u2019enseigne de musique HMV ouvre un webshop britannique"},"content":{"rendered":"<h2>Un webshop pour couronner un comeback r\u00e9ussi<\/h2>\n<p>\u00ab Les gens passent du t\u00e9l\u00e9chargement au streaming : le digital cannibalise donc le digital, alors que les ventes physiques de musique reprennent du poil de la b\u00eate \u00bb, explique le CEO Paul McGowan. Afin de tirer profit au maximum de ce redressement, l\u2019ic\u00f4ne britannique de la musique ouvrira \u00ab d\u2019ici quelques semaines \u00bb un v\u00e9ritable webshop avec des CD, DVD et jeux vid\u00e9o.<\/p>\n<p>L\u2019ann\u00e9e derni\u00e8re HMV avait d\u00e9j\u00e0 lanc\u00e9 un webshop en Irlande (photo) en toute discr\u00e9tion, mais en Grande-Bretagne le site web n\u2019\u00e9tait encore qu\u2019un simple blog de musique, destin\u00e9 \u00e0 garder le contact avec le consommateur. \u00ab Nous sommes prudents et ne voulons rien pr\u00e9cipiter, mais le site web britannique rec\u00e8le un \u00e9norme potentiel en vue de d\u00e9velopper notre business \u00bb, affirme McGowan.<\/p>\n<p>Le webshop constitue l\u2019apoth\u00e9ose d\u2019un comeback plus que r\u00e9ussi, car il y a \u00e0 peine deux ans la situation n\u2019\u00e9tait pas rose pour HMV : \u00e0 l\u2019\u00e9poque l\u2019enseigne croulait sous une dette de plus de 200 millions d\u2019euros, 223 magasins de disques \u00e9taient menac\u00e9s de fermeture et plus de 4.000 emplois risquaient de passer \u00e0 la trappe. Quelques mois plus tard le retailer, sous les ailes de Hilco, b\u00e9n\u00e9ficiait d\u2019une relance avec 140 magasins. Aujourd\u2019hui HMV est \u00e0 nouveau rentable et a m\u00eame reconquis son titre du \u2018plus grand vendeur britannique de musique\u2019 sur Amazon.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un webshop pour couronner un comeback r\u00e9ussi \u00ab Les gens passent du t\u00e9l\u00e9chargement au streaming : le digital cannibalise donc le digital, alors que les ventes physiques de musique reprennent du poil de la b\u00eate \u00bb, explique le CEO Paul McGowan. Afin de tirer profit au maximum de ce redressement, l\u2019ic\u00f4ne britannique de la musique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019enseigne de musique HMV ouvre un webshop britannique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/lenseigne-de-musique-hmv-ouvre-un-webshop-britannique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019enseigne de musique HMV ouvre un webshop britannique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Un webshop pour couronner un comeback r\u00e9ussi \u00ab Les gens passent du t\u00e9l\u00e9chargement au streaming : le digital cannibalise donc le digital, alors que les ventes physiques de musique reprennent du poil de la b\u00eate \u00bb, explique le CEO Paul McGowan. 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