{"id":92121,"date":"2024-02-02T08:35:00","date_gmt":"2024-02-02T07:35:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92121"},"modified":"2024-02-02T13:36:25","modified_gmt":"2024-02-02T12:36:25","slug":"plus-de-choix-au-rayon-surgeles-1-1-3","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/plus-de-choix-au-rayon-surgeles-1-1-3\/","title":{"rendered":"Plus de choix au rayon surgel\u00e9s : 1 + 1 = 3"},"content":{"rendered":"\n

(Publireportage) <\/em>Les d\u00e9taillants en alimentation sont toujours \u00e0 la recherche de moyens pour convaincre les clients d’acheter plus que leur liste de courses habituelle. En m\u00eame temps, les clients veulent des id\u00e9es et des produits nouveaux. La gestion des cat\u00e9gories dans le secteur du commerce de d\u00e9tail est confront\u00e9e au d\u00e9fi de r\u00e9pondre \u00e0 ces demandes en offrant la meilleure gamme de produits possible. L’un des facteurs limitants est la surface de vente. L’espace y est limit\u00e9 et pr\u00e9cieux. Liebherr contribue \u00e0 \u00e9largir l’espace disponible pour les produits surgel\u00e9s.<\/p>\n\n\n\n

Dans le secteur des produits surgel\u00e9s des discounters en particulier, la solution classique consiste \u00e0 combiner des cong\u00e9lateurs bahuts avec des plans de cong\u00e9lation au-dessus, soit en \u00eelot, soit fix\u00e9s au mur. Les d\u00e9taillants peuvent encore mieux utiliser cet espace gr\u00e2ce au nouveau cong\u00e9lateur multi-ponts enfichable \u00ab\u00a0Cliff\u00a0\u00bb de Liebherr. Nous ne cherchons pas \u00e0 remplacer la combinaison tr\u00e8s r\u00e9ussie des cong\u00e9lateurs coffres et des freezers top, mais plut\u00f4t \u00e0 trouver une nouvelle fa\u00e7on de les combiner et de les am\u00e9liorer\u00a0\u00bb, explique Oliver Posch, directeur des ventes Food Retail Western & Eastern Europe chez Liebherr. Les appareils enfichables, en particulier, pr\u00e9sentent l’avantage d’\u00eatre relativement faciles \u00e0 installer et moins co\u00fbteux \u00e0 entretenir que les cong\u00e9lateurs \u00e0 distance.<\/p>\n\n\n\n

L’exp\u00e9rience de ces derni\u00e8res ann\u00e9es a montr\u00e9 que le cong\u00e9lateur coffre d’un magasin est indispensable pour certaines marchandises, comme les aliments vendus en grands sacs. Cependant, ces produits sont souvent ceux que les clients ont d\u00e9j\u00e0 sur leur liste de courses. Ce ne sont pas ces produits qu’il faut promouvoir aupr\u00e8s des clients. Pour convaincre les clients de mettre plus de produits dans leurs chariots, il faut de la vari\u00e9t\u00e9 et de la visibilit\u00e9. Liebherr souhaite proposer une nouvelle approche \u00e0 cet \u00e9gard.<\/p>\n\n\n\n

M\u00eame les d\u00e9taillants alimentaires qui ne souhaitent pas \u00e9largir leur offre et donc augmenter le nombre de lignes de produits qu’ils proposent peuvent b\u00e9n\u00e9ficier de cette combinaison. L’augmentation du volume net signifie qu’il n’est pas n\u00e9cessaire de r\u00e9approvisionner les cong\u00e9lateurs aussi fr\u00e9quemment. Les employ\u00e9s charg\u00e9s du r\u00e9approvisionnement ont donc plus de temps \u00e0 consacrer \u00e0 d’autres t\u00e2ches.<\/p>\n\n\n\n

Nous sommes tr\u00e8s heureux de proposer \u00e0 nos clients et \u00e0 toute autre partie int\u00e9ress\u00e9e des solutions pour mieux utiliser l’espace dont ils disposent\u00a0\u00bb, d\u00e9clare Oliver Posch. L’une de ces solutions est un \u00eelot de cong\u00e9lateurs bahuts avec, en face, une rang\u00e9e de cong\u00e9lateurs multi-ponts \u00ab\u00a0Cliff\u00a0\u00bb. Cette combinaison de cong\u00e9lateurs multi-ponts et de cong\u00e9lateurs bahuts pr\u00e9sente l’avantage d’offrir une augmentation de 25 % du volume net disponible pour la pr\u00e9sentation des marchandises par rapport \u00e0 la combinaison fr\u00e9quemment utilis\u00e9e de cong\u00e9lateurs bahuts et de cong\u00e9lateurs bahuts, lorsqu’elle est utilis\u00e9e sur le m\u00eame nombre de m\u00e8tres lin\u00e9aires. Le tout pour des co\u00fbts d’investissement quasiment identiques et une consommation d’\u00e9nergie moindre\u00a0\u00bb.<\/p>\n\n\n\n

Oliver Posch vous invite \u00e0 faire le calcul ensemble : \u00ab\u00a0Donnons plus d’espace \u00e0 la gestion des cat\u00e9gories et plus de choix aux clients. De cette mani\u00e8re, nous pouvons faire 1 + 1 = 3 !<\/p>\n\n\n\n

Plus d’informations sur home.liebherr.com\/foodretail<\/a><\/p>\n\n\n\n

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Liebherr<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Les d\u00e9taillants en alimentation sont toujours \u00e0 la recherche de moyens pour convaincre les clients d’acheter plus que leur liste de courses habituelle. 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