{"id":9229,"date":"2015-05-22T13:26:14","date_gmt":"2015-05-22T13:26:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-envoie-des-reductions-a-ses-clients-un-eclairage-connecte\/"},"modified":"2015-05-22T13:26:14","modified_gmt":"2015-05-22T13:26:14","slug":"carrefour-envoie-des-reductions-a-ses-clients-un-eclairage-connecte","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-envoie-des-reductions-a-ses-clients-un-eclairage-connecte\/","title":{"rendered":"Carrefour envoie des r\u00e9ductions \u00e0 ses clients via un \u00e9clairage connect\u00e9"},"content":{"rendered":"<h2>Projet pilote au Carrefour d\u2019Euralille<\/h2>\n<p>Cette nouveaut\u00e9 a \u00e9t\u00e9 pr\u00e9sent\u00e9e lors de la r\u00e9ouverture de l\u2019hypermarch\u00e9 de 7.800 m\u00b2 d\u2019Euralille \u00e0 Lille, enti\u00e8rement r\u00e9nov\u00e9. Il s\u2019agit de lampes led \u2018connect\u00e9es\u2019 de <strong>Philips<\/strong>, qui via des ondes VLC (Visible Light Communication) permettent de transf\u00e9rer des informations vers un smartphone. L\u2019\u00e9clairage a l\u2019apparence de lampes led classiques : les ondes sont invisibles \u00e0 l\u2019\u0153il nu et uniquement d\u00e9tectables\u00a0 par les cam\u00e9ras int\u00e9gr\u00e9es dans les smartphones.<\/p>\n<p>Pour tenter l\u2019exp\u00e9rience, le client devra d\u2019abord t\u00e9l\u00e9charger une appli sp\u00e9ciale (pour l\u2019instant disponible uniquement pour le syst\u00e8me d\u2019exploitation iOS). Lorsque le client se trouvera par exemple au rayon \u2018jus de fruits\u2019, le syst\u00e8me lui indiquera les promotions, lui fournira des informations sur le produit et lui proposera des bons de r\u00e9duction.<\/p>\n<p>\u00ab Nous sommes des pionniers en route vers un \u00e9clairage led efficace au niveau \u00e9nerg\u00e9tique et maintenant nous faisons de m\u00eame pour l\u2019\u00e9clairage connect\u00e9 \u00bb, explique Eric Rondolat, CEO de Philips Lighting. Il s\u2019agit par exemple \u00ab de r\u00e9verb\u00e8res qui\u00a0 transmettent leur localisation et r\u00e9duisent consid\u00e9rablement les frais d\u2019entretien, d\u2019\u00e9clairage de bureaux qui am\u00e9liore la productivit\u00e9 ou encore d\u2019\u00e9clairage de supermarch\u00e9s qui augmente la fid\u00e9lit\u00e9 des clients en leur envoyant des promotions sur leur smartphone. \u00bb Carrefour se donne un an pour \u00e9valuer les syst\u00e8me.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projet pilote au Carrefour d\u2019Euralille Cette nouveaut\u00e9 a \u00e9t\u00e9 pr\u00e9sent\u00e9e lors de la r\u00e9ouverture de l\u2019hypermarch\u00e9 de 7.800 m\u00b2 d\u2019Euralille \u00e0 Lille, enti\u00e8rement r\u00e9nov\u00e9. Il s\u2019agit de lampes led \u2018connect\u00e9es\u2019 de Philips, qui via des ondes VLC (Visible Light Communication) permettent de transf\u00e9rer des informations vers un smartphone. L\u2019\u00e9clairage a l\u2019apparence de lampes led classiques [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour envoie des r\u00e9ductions \u00e0 ses clients via un \u00e9clairage connect\u00e9 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-envoie-des-reductions-a-ses-clients-un-eclairage-connecte\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour envoie des r\u00e9ductions \u00e0 ses clients via un \u00e9clairage connect\u00e9 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Projet pilote au Carrefour d\u2019Euralille Cette nouveaut\u00e9 a \u00e9t\u00e9 pr\u00e9sent\u00e9e lors de la r\u00e9ouverture de l\u2019hypermarch\u00e9 de 7.800 m\u00b2 d\u2019Euralille \u00e0 Lille, enti\u00e8rement r\u00e9nov\u00e9. 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