{"id":92387,"date":"2024-02-07T16:08:46","date_gmt":"2024-02-07T15:08:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92387"},"modified":"2024-02-07T16:08:49","modified_gmt":"2024-02-07T15:08:49","slug":"alain-afflelou-accelere-lexpansion-de-ses-centres-auditifs-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/alain-afflelou-accelere-lexpansion-de-ses-centres-auditifs-en-belgique\/","title":{"rendered":"Alain Afflelou acc\u00e9l\u00e8re l&rsquo;expansion de ses centres auditifs en Belgique"},"content":{"rendered":"\n<p>Le groupe <strong>Alain Afflelou<\/strong> va ouvrir davantage de centres auditifs en Belgique, \u00e0 la fois dans des lieux autonomes et int\u00e9gr\u00e9s dans des magasins d&rsquo;optique existants. Le d\u00e9taillant voit un grand potentiel de synergie entre les deux op\u00e9rations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dans le sud du pays<\/h2>\n\n\n\n<p>Il y a environ un an, le groupe fran\u00e7ais Alain Afflelou a lanc\u00e9 ses centres auditifs en Belgique. Actuellement, l&rsquo;entreprise en compte 11 ; d&rsquo;ici la fin du mois d&rsquo;avril, il y en aura 15. La plupart de ces centres sont int\u00e9gr\u00e9s dans des magasins d&rsquo;optique existants de la m\u00eame marque, mais bient\u00f4t <a href=\"https:\/\/www.lalibre.be\/economie\/entreprises-startup\/2024\/02\/07\/en-un-an-afflelou-a-double-le-nombre-de-ses-points-de-vente-audio-en-belgique-5UYT5C6T3FF5NJ7LTUA6HPVOLU\/\">le premier centre audio autonome Alain Afflelou Acousticien ouvrira ses portes<\/a> \u00e0 Berchem-Sainte-Agathe, explique le PDG Anthony Afflelou \u00e0 La Libre.<\/p>\n\n\n\n<p>Pour l&rsquo;instant, la soci\u00e9t\u00e9 limite ses centres auditifs \u00e0 Bruxelles et \u00e0 la Wallonie, bien que cinq de ses 50 magasins d&rsquo;optique soient actuellement situ\u00e9s en Flandre. \u00ab&nbsp;Nous avons bon espoir que d\u2019ici un ou deux ans, nous arriverons \u00e0 compl\u00e9ter la couverture au sud du pays. Dans nos magasins d\u2019optique mais aussi en ouvrant des centres exclusifs. En France, par exemple, nous avons 380 points de vente audio dont 102 magasins exclusifs.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Synergie<\/h2>\n\n\n\n<p>Le groupe veut se concentrer davantage sur la synergie entre l&rsquo;optique et l&rsquo;audio, d\u00e9clare le dirigeant. \u00ab&nbsp;Nous allons d\u00e9sormais signer toutes nos communications &lsquo;opticien et acousticien&rsquo;, m\u00eame si celles-ci ne concernent que l\u2019optique. Il y a une opportunit\u00e9 claire de synergie puisque 100 % des personnes atteintes de presbyacousie sont aussi atteintes de presbytie et ont besoin de lunettes.&nbsp;\u00bb<\/p>\n\n\n\n<p>L&rsquo;ann\u00e9e derni\u00e8re, Alain Afflelou a ouvert quatre magasins d&rsquo;optique suppl\u00e9mentaires en Belgique. Tous les magasins sont exploit\u00e9s par des franchis\u00e9s. Le chiffre d&rsquo;affaires a augment\u00e9 de 3,5 % et d\u00e9passe d\u00e9sormais les 30 millions d&rsquo;euros. Globalement, le groupe repr\u00e9sente un milliard d&rsquo;euros de chiffre d&rsquo;affaires, avec 1 420 points de vente (dont 530 magasins audio) dans 19 pays.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Alain Afflelou va ouvrir davantage de centres auditifs en Belgique, \u00e0 la fois dans des lieux autonomes et int\u00e9gr\u00e9s dans des magasins d&rsquo;optique existants. Le d\u00e9taillant voit un grand potentiel de synergie entre les deux op\u00e9rations. <\/p>\n","protected":false},"author":3,"featured_media":92385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[1405],"topic":[276],"region":[],"class_list":["post-92387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-alain-afflelou","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alain Afflelou acc\u00e9l\u00e8re l&#039;expansion de ses centres auditifs en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alain Afflelou va ouvrir davantage de centres 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