{"id":92539,"date":"2024-02-09T13:49:17","date_gmt":"2024-02-09T12:49:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92539"},"modified":"2024-02-09T13:49:19","modified_gmt":"2024-02-09T12:49:19","slug":"blokker-revient-en-belgique-via-bol","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/blokker-revient-en-belgique-via-bol\/","title":{"rendered":"Blokker revient en Belgique, via Bol"},"content":{"rendered":"\n<p>Depuis cette semaine, <strong>Blokker <\/strong>vend \u00e0 nouveau ses produits sous marque de distributeur en Belgique. Non pas dans des magasins physiques, ni avec sa propre boutique en ligne, mais sur la plateforme de <strong>Bol<\/strong>. La marque jouit toujours d&rsquo;une grande notori\u00e9t\u00e9 en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une combinaison r\u00e9ussie<\/h2>\n\n\n\n<p>Aux Pays-Bas, Blokker est actif sur Bol depuis 2019 ; en Belgique, le d\u00e9taillant est de retour depuis le 5 f\u00e9vrier. \u00ab&nbsp;Nous avons vu que le nom familier de la marque Blokker, un assortiment de marques propres avec un bon rapport qualit\u00e9\/prix et l&rsquo;\u00e9norme port\u00e9e de Bol <a href=\"https:\/\/twinklemagazine.nl\/2024\/02\/blokker-via-bol-weer-terug-in-belgie\/index.xml\">constituent une combinaison r\u00e9ussie&nbsp;<\/a>\u00bb, a d\u00e9clar\u00e9 un porte-parole de la cha\u00eene \u00e0 Twinkle. Bol est entre-temps devenu un canal de vente important pour Blokker.<\/p>\n\n\n\n<p>Il n&rsquo;est pas surprenant que le d\u00e9taillant voie \u00e9galement des opportunit\u00e9s au sud de la fronti\u00e8re : \u00ab&nbsp;Comme Blokker est pr\u00e9sent en Belgique depuis 43 ans et que la notori\u00e9t\u00e9 de la marque reste \u00e9lev\u00e9e, nous pensons que la Belgique nous offre des opportunit\u00e9s pour les ventes en ligne.&nbsp;\u00bb L&rsquo;installation en Belgique repr\u00e9sente un petit effort logistique, car le centre de distribution de Blokker \u00e0 Geldermalsen peut \u00e9galement exp\u00e9dier des colis en dehors des Pays-Bas.<\/p>\n\n\n\n<p>Blokker a quitt\u00e9 la Belgique en 2020 : <strong>Mirage Retail Group<\/strong> <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-nouveau-proprietaire-de-blokker-belgique-sur-les-traces-daction-sous-lenseigne\/\">a vendu la cha\u00eene<\/a> \u00e0 l&rsquo;entrepreneur Dirk Bron de Dutch Retail Group, qui a transform\u00e9 les magasins en une cha\u00eene de magasins d&rsquo;usine, <strong>Mega World<\/strong>. Cette histoire n&rsquo;a dur\u00e9 que quelques mois : en d\u00e9cembre, l&rsquo;entreprise a d\u00e9j\u00e0 \u00e9t\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/mega-world-ete-declare-en-faillite\/\">d\u00e9clar\u00e9e en faillite<\/a> apr\u00e8s un parcours douteux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis cette semaine, Blokker vend \u00e0 nouveau ses produits sous marque de distributeur en Belgique. Non pas dans des magasins physiques, ni avec sa propre boutique en ligne, mais sur la plateforme de Bol. La marque jouit toujours d&rsquo;une grande notori\u00e9t\u00e9 en Belgique. <\/p>\n","protected":false},"author":3,"featured_media":29205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[473,390,472],"topic":[198,276],"region":[],"class_list":["post-92539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-blokker","company-bol-com","company-mirage-retail","topic-e-commerce","topic-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blokker revient en Belgique, via Bol - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis cette semaine, Blokker vend \u00e0 nouveau ses 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