{"id":9267,"date":"2015-05-28T05:54:16","date_gmt":"2015-05-28T05:54:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/automotive\/volvo-bientot-la-gamme-complete-en-vente-internet\/"},"modified":"2024-03-29T14:30:32","modified_gmt":"2024-03-29T13:30:32","slug":"volvo-bientot-la-gamme-complete-en-vente-internet","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/volvo-bientot-la-gamme-complete-en-vente-internet\/","title":{"rendered":"Volvo : bient\u00f4t la gamme compl\u00e8te en vente via internet"},"content":{"rendered":"<h2>&lsquo;Image builder&rsquo;<\/h2>\n<p>\u00ab Nous pensons que la vente digitale a de l\u2019avenir, car l\u2019e-commerce est aussi un \u2018image builder\u2019\u00bb, expliquait Alain Visser, directeur sales &amp; marketing chez Volvo, lors d\u2019une conf\u00e9rence \u00e0 Munich.<\/p>\n<p>Au niveau du sponsoring Volvo abandonne quasi tous les projets. Seul le \u2018Volvo Ocean Race\u2019 subsistera. Le budget ainsi lib\u00e9r\u00e9 sera investi dans le d\u00e9veloppement du segment online. L\u2019ann\u00e9e prochaine tous les mod\u00e8les de la marque devraient \u00eatre en vente via internet.<\/p>\n<p>Le site web sera enti\u00e8rement renouvel\u00e9, avec notamment un nouveau configurateur, permettant au client d\u2019adapter la voiture \u00e0 sa guise. \u00ab Nous ne d\u00e9buterons plus par une voiture terne avec des jantes Mickey Mouse sur fond blanc \u00bb, indique Visser. \u00ab D\u00e9sormais nous pr\u00e9senterons des v\u00e9hicules pr\u00e9configur\u00e9s par notre designer en chef Thomas Ingenlath. \u00bb<\/p>\n<p>Volvo souligne que le but n\u2019est pas de remplacer les concessionnaires. A l\u2019avenir les deux canaux devront se compl\u00e9ter.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lsquo;Image builder&rsquo; \u00ab Nous pensons que la vente digitale a de l\u2019avenir, car l\u2019e-commerce est aussi un \u2018image builder\u2019\u00bb, expliquait Alain Visser, directeur sales &amp; marketing chez Volvo, lors d\u2019une conf\u00e9rence \u00e0 Munich. Au niveau du sponsoring Volvo abandonne quasi tous les projets. Seul le \u2018Volvo Ocean Race\u2019 subsistera. Le budget ainsi lib\u00e9r\u00e9 sera investi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39,25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-9267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volvo : bient\u00f4t la gamme compl\u00e8te en vente via internet - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/volvo-bientot-la-gamme-complete-en-vente-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volvo : bient\u00f4t la gamme compl\u00e8te en vente via internet - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"&lsquo;Image builder&rsquo; \u00ab Nous pensons que la vente digitale a de l\u2019avenir, car l\u2019e-commerce est aussi un \u2018image builder\u2019\u00bb, expliquait Alain Visser, directeur sales &amp; marketing chez Volvo, lors d\u2019une conf\u00e9rence \u00e0 Munich. 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