{"id":92704,"date":"2024-02-12T11:52:38","date_gmt":"2024-02-12T10:52:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92704"},"modified":"2024-02-12T11:52:40","modified_gmt":"2024-02-12T10:52:40","slug":"la-chaine-de-magasins-a-bas-prix-yess-simplante-en-wallonie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/la-chaine-de-magasins-a-bas-prix-yess-simplante-en-wallonie\/","title":{"rendered":"La cha\u00eene de magasins \u00e0 bas prix Yess! s&rsquo;implante en Wallonie"},"content":{"rendered":"\n<p>Le discounter belge <strong>Yess!<\/strong> de Bart Coeman, fondateur de <strong>Fun<\/strong>, ouvrira ce printemps de nouveaux magasins \u00e0 Diest et \u00e0 Ciney. Ce faisant, la cha\u00eene de magasins \u00e0 bas prix franchira pour la premi\u00e8re fois la fronti\u00e8re linguistique.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&#8217;emplacement, la cl\u00e9 du succ\u00e8s<\/h2>\n\n\n\n<p>Yess! compte actuellement huit magasins en Flandre : \u00e0 Aarschot, Beveren, Bree, Genk, Hamme, Oostkamp, Roeselare et Waregem. Au moins deux autres viendront s&rsquo;ajouter cette ann\u00e9e, \u00e0 Diest et \u00e0 Ciney, o\u00f9 s&rsquo;ouvrira le premier magasin wallon de la cha\u00eene de magasins. C&rsquo;est ce qu&rsquo;explique \u00e0 HLN le fondateur Bart Coeman, ancien dirigeant de Coemancenter et de Fun.<\/p>\n\n\n\n<p>\u00ab\u00a0Pour moi, <a href=\"https:\/\/www.hln.be\/brugge\/bart-coeman-58-was-ooit-de-sterke-man-achter-fun-en-scoort-nu-opnieuw-met-de-belgische-action-een-volle-kar-voor-amper-50-euro-bij-ons-lukt-dat-nog~adbb0430\/\">l&#8217;emplacement est la cl\u00e9 du succ\u00e8s\u00a0<\/a>\u00bb, explique l&rsquo;entrepreneur. \u00ab\u00a0Nous n&rsquo;ouvrons des magasins que dans des endroits o\u00f9 nous partageons un parking avec un supermarch\u00e9. Nous avons ouvert notre premier magasin \u00e0 Roulers, mais il a eu beaucoup moins de succ\u00e8s que les magasins que nous avons ouverts plus tard dans d&rsquo;autres villes. Jusqu&rsquo;\u00e0 ce que nous d\u00e9m\u00e9nagions en face d&rsquo;<strong>Albert Heijn<\/strong>. Aujourd&rsquo;hui, c&rsquo;est le meilleur magasin Yess!, apr\u00e8s celui d&rsquo;Aarschot.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Devenir rentable<\/h2>\n\n\n\n<p>Apr\u00e8s avoir quitt\u00e9 Fun, Coeman <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-fondateur-de-fun-lance-un-nouveau-concept-discount-yess-2\/\">a fond\u00e9 sa cha\u00eene non alimentaire en 2016<\/a>, en s&rsquo;inspirant du succ\u00e8s d&rsquo;<strong>Action<\/strong>. Les magasins vendent une gamme de 15 000 produits dans 15 cat\u00e9gories, dont des fournitures de bureau et de bricolage, des jouets, des produits d&rsquo;entretien et de soin, des accessoires pour la maison, des meubles de jardin et des produits saisonniers. Le discounter ne vend pas de marques, mais des produits de qualit\u00e9 \u00e0 bas prix.<\/p>\n\n\n\n<p>Les huit magasins sont rentables, souligne M. Coeman, mais l&rsquo;entreprise ne l&rsquo;est pas encore, en partie \u00e0 cause de la crise Covid et des investissements \u00e9lev\u00e9s. Devenir rentable est d\u00e9sormais la premi\u00e8re ambition de l&rsquo;entrepreneur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le discounter belge Yess! de Bart Coeman, fondateur de Fun, ouvrira ce printemps de nouveaux magasins \u00e0 Diest et \u00e0 Ciney. Ce faisant, la cha\u00eene de magasins \u00e0 bas prix franchira pour la premi\u00e8re fois la fronti\u00e8re linguistique.  <\/p>\n","protected":false},"author":3,"featured_media":92702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[1407],"topic":[276],"region":[226],"class_list":["post-92704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-yess","topic-expansion","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de magasins \u00e0 bas prix Yess! s&#039;implante en Wallonie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le discounter belge Yess! 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