{"id":92863,"date":"2024-02-14T12:03:57","date_gmt":"2024-02-14T11:03:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92863"},"modified":"2024-02-14T14:34:36","modified_gmt":"2024-02-14T13:34:36","slug":"delhaize-se-dote-dune-nouvelle-application-mobile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/delhaize-se-dote-dune-nouvelle-application-mobile\/","title":{"rendered":"Delhaize se dote d&rsquo;une nouvelle application mobile"},"content":{"rendered":"\n<p><strong>Ahold Delhaize<\/strong> lance une application commune pour la plupart de ses cha\u00eenes de supermarch\u00e9s. <strong>Delhaize<\/strong> aura donc une nouvelle appli, qui sera la m\u00eame qu&rsquo;en Serbie et en Gr\u00e8ce. <strong>Albert Heijn<\/strong> conservera sa propre application.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Encore cette ann\u00e9e<\/h2>\n\n\n\n<p>Cinq formats de supermarch\u00e9s d&rsquo;Ahold Delhaize recevront la m\u00eame nouvelle application dans le courant de cette ann\u00e9e. La cha\u00eene <strong>Albert <\/strong>en R\u00e9publique tch\u00e8que est la premi\u00e8re \u00e0 utiliser l&rsquo;application d\u00e8s aujourd&rsquo;hui. Elle sera suivie par Delhaize, <strong>Maxi <\/strong>(en Serbie), <strong>Mega Image<\/strong> (Roumanie) et <strong>Alfa Beta<\/strong> (Gr\u00e8ce).<\/p>\n\n\n\n<p>L&rsquo;application unifi\u00e9e vise naturellement \u00e0 r\u00e9duire les co\u00fbts, mais devrait \u00e9galement offrir aux clients une exp\u00e9rience d&rsquo;achat simplifi\u00e9e et am\u00e9lior\u00e9e. Ahold Delhaize affirme avoir optimis\u00e9 les promotions, les listes de produits et le processus de caisse apr\u00e8s avoir men\u00e9 des recherches approfondies sur le parcours des clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un d\u00e9veloppement acc\u00e9l\u00e9r\u00e9<\/h2>\n\n\n\n<p>Dans un premier temps, Albert conservera une application distincte pour la carte de fid\u00e9lit\u00e9, mais les deux devraient fusionner par la suite. Comme la nouvelle application est modulaire, les enseignes pourront partager des fonctionnalit\u00e9s entre elles, comme la possibilit\u00e9 d&rsquo;inviter des amis, les programmes de fid\u00e9lisation ou la livraison rapide.<\/p>\n\n\n\n<p>Le projet de convergence est une \u00e9tape cruciale dans la transformation num\u00e9rique d&rsquo;Ahold Delhaize, selon l&rsquo;entreprise. Les nouvelles fonctionnalit\u00e9s et les innovations peuvent \u00eatre mises \u00e0 l&rsquo;\u00e9chelle rapidement, ce qui r\u00e9duit les d\u00e9lais et les co\u00fbts de conception et de d\u00e9veloppement. De cette mani\u00e8re, le groupe bas\u00e9 \u00e0 Zaandam vise m\u00eame \u00e0 \u00e9tablir \u00ab\u00a0une nouvelle norme pour l&rsquo;innovation dans le commerce de d\u00e9tail\u00a0\u00bb, en cherchant clairement \u00e0 renforcer la collaboration entre ses formules europ\u00e9ennes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahold Delhaize lance une application commune pour la plupart de ses cha\u00eenes de supermarch\u00e9s. Delhaize aura donc une nouvelle appli, qui sera la m\u00eame qu&rsquo;en Serbie et en Gr\u00e8ce. Albert Heijn conservera sa propre application.<\/p>\n","protected":false},"author":5,"featured_media":92858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[124,196],"topic":[198],"region":[243],"class_list":["post-92863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ahold-delhaize","company-delhaize","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delhaize se dote d&#039;une nouvelle application mobile - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ahold Delhaize lance une application commune pour la plupart de ses cha\u00eenes de supermarch\u00e9s. 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