{"id":92908,"date":"2024-02-14T16:49:55","date_gmt":"2024-02-14T15:49:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=92908"},"modified":"2024-02-14T16:49:58","modified_gmt":"2024-02-14T15:49:58","slug":"en-images-veja-ouvre-un-temple-de-la-reparation-a-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-veja-ouvre-un-temple-de-la-reparation-a-paris\/","title":{"rendered":"[En images] Veja ouvre un \u00ab\u00a0temple de la r\u00e9paration\u00a0\u00bb \u00e0 Paris"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-92894\" data-id=\"92894\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja99.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja99.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja99-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja99-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja99-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-92896\" data-id=\"92896\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja09-1024x767.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja09-1024x767.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja09-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja09-768x576.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja09-1536x1151.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja09-2048x1535.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-92898\" data-id=\"92898\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja08-1024x768.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja08-1024x768.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja08-300x225.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja08-768x576.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja08-1536x1152.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja08-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-92904\" data-id=\"92904\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja03-768x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja03-768x1024.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja03-225x300.png 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja03-1152x1536.png 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja03-1536x2048.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/Veja03.png 1875w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"929\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-92902\" data-id=\"92902\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja04.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja04.jpeg 620w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja04-200x300.jpeg 200w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"930\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-92900\" data-id=\"92900\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja06.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja06.jpeg 620w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja06-200x300.jpeg 200w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"867\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-92906\" data-id=\"92906\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja01-1024x867.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja01-1024x867.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja01-300x254.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja01-768x650.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2024\/02\/veja01.jpg 1418w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Prolonger la dur\u00e9e de vie des chaussures et des baskets gr\u00e2ce aux r\u00e9parations : telle est l&rsquo;id\u00e9e du \u00ab&nbsp;General Store&nbsp;\u00bb que la marque de sneakers durables <strong>Veja<\/strong> a ouvert \u00e0 Paris la semaine derni\u00e8re. Il ne s&rsquo;agit pas d&rsquo;une boutique, mais d&rsquo;un atelier de r\u00e9paration de chaussures.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des tarifs bas<\/h2>\n\n\n\n<p>Depuis quelque temps, la marque fran\u00e7aise durable installe des coins de r\u00e9paration dans ses magasins, notamment \u00e0 Bordeaux, Berlin et Madrid. A Paris, le fabricant de baskets a d\u00e9sormais ouvert un \u00ab&nbsp;General Store&nbsp;\u00bb de 100m\u00b2 enti\u00e8rement d\u00e9di\u00e9 \u00e0 la r\u00e9paration de chaussures et de v\u00eatements. Plus pr\u00e9cis\u00e9ment, Veja ne vend pas de chaussures dans cet espace au look minimaliste, m\u00eame si les derniers mod\u00e8les sont expos\u00e9s sur les \u00e9tag\u00e8res.<\/p>\n\n\n\n<p>Apr\u00e8s tout, il ne s&rsquo;agit pas d&rsquo;un magasin, mais d&rsquo;un atelier de r\u00e9paration de chaussures. Ou, en anglais branch\u00e9 : un \u00ab&nbsp;Repair Hub&nbsp;\u00bb. L&rsquo;entreprise maintient d\u00e9lib\u00e9r\u00e9ment des tarifs bas : \u00ab&nbsp;On s\u2019est aper\u00e7u que si le prix \u00e9tait trop \u00e9lev\u00e9, <a href=\"https:\/\/www.lsa-conso.fr\/reparation-veja-accelere-avec-l-ouverture-de-son-general-store,454273\">le client pr\u00e9f\u00e9rait acheter du neuf&nbsp;<\/a>\u00bb, explique Daniel Schmitt, chef de projet, \u00e0 LSA. Veja ne gagne pas d&rsquo;argent avec les r\u00e9parations, mais n&rsquo;en perd pratiquement pas non plus : \u00ab&nbsp;Nous sommes quasiment \u00e0 l\u2019\u00e9quilibre&nbsp;\u00bb.<\/p>\n\n\n\n<p>Veja ne se limite d&rsquo;ailleurs pas aux chaussures : les clients peuvent \u00e9galement se rendre au magasin g\u00e9n\u00e9ral pour faire r\u00e9parer ou personnaliser leurs v\u00eatements. En outre, le magasin propose une s\u00e9lection de produits d&rsquo;entretien des chaussures, de produits de nettoyage, de chaussettes, de cahiers et d&rsquo;autres produits d&rsquo;impulsion. Le magasin g\u00e9n\u00e9ral Veja est situ\u00e9 rue de Marseille, dans le 10e arrondissement de Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prolonger la dur\u00e9e de vie des chaussures et des baskets gr\u00e2ce aux r\u00e9parations : telle est l&rsquo;id\u00e9e du \u00ab General Store \u00bb que la marque de sneakers durables Veja a ouvert \u00e0 Paris la semaine derni\u00e8re. Il ne s&rsquo;agit pas d&rsquo;une boutique, mais d&rsquo;un atelier de r\u00e9paration de chaussures.<\/p>\n","protected":false},"author":3,"featured_media":92894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1292],"topic":[340,373,1262],"region":[342],"class_list":["post-92908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-veja","topic-concept-de-magasin","topic-durabilite","topic-en-images","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Veja ouvre un \u00ab\u00a0temple de la r\u00e9paration\u00a0\u00bb \u00e0 Paris - RetailDetail 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